Saint-Jean-de-Monts Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Saint-Jean-de-Monts in 2025? Explore comprehensive Airbnb analytics for Saint-Jean-de-Monts, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Jean-de-Monts, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 869 active listings.
Whether you're considering an Airbnb investment in Saint-Jean-de-Monts, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Jean-de-Monts Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Jean-de-Monts Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Jean-de-Monts (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Jean-de-Monts is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Jean-de-Monts is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Jean-de-Monts across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $525, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Jean-de-Monts
Saint-Jean-de-Monts Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Jean-de-Monts STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Jean-de-Monts:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Jean-de-Monts
Average Daily Rate (ADR) Airbnb Trends in Saint-Jean-de-Monts (2025)
Effective short term rental pricing strategy in Saint-Jean-de-Monts involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Jean-de-Monts typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Jean-de-Monts
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Airbnb Seasonality Analysis & Trends in Saint-Jean-de-Monts (2025)
Peak Season (August, July, June)
- Revenue averages $2,334 per month
- Occupancy rates average 54.2%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,209 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $116
Low Season (January, February, March)
- Revenue drops to average $694 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $105
Seasonality Insights for Saint-Jean-de-Monts
- The Airbnb seasonality in Saint-Jean-de-Monts shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Jean-de-Monts's highest earning potential, with monthly revenues capable of climbing to $2,894, occupancy reaching a high of 72.1%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $584, occupancy could drop to 23.4%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Jean-de-Monts.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Jean-de-Monts seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Jean-de-Monts (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Jean-de-Monts? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Saint-Jean-de-Monts | The main beach area of Saint-Jean-de-Monts, popular for sunbathing and beach activities. Ideal for families and summer tourists looking for seaside relaxation. | Saint-Jean-de-Monts Beach, Promenade des Plages, Water sports rental facilities, Local beach bars and restaurants |
| Parc De L'Atlantique | A spacious park area that attracts visitors for leisurely strolls, picnics, and outdoor activities. Great for families and nature lovers. | Parc de l'Atlantique, Bicycle and walking paths, Playground areas, Seasonal events and festivals |
| Les Mouettes | A quieter, residential area near the beach, ideal for those seeking peace while being close to coastal activities. Attractive for long-term rentals. | Nearby bike paths, Proximity to beach, Local markets, Cafes and bakeries |
| La Dune | Known for its natural dunes and protected areas, appealing to nature enthusiasts and those looking for a more tranquil escape close to the beach. | La Dune des Sables, Natural reserves, Walking trails, Birdwatching spots |
| Shopping District | The local shopping area with boutiques, eateries, and markets, attracting day visitors and those seeking local products and experiences. | Local shops and boutiques, Restaurants, Weekly market, Cafes and bars |
| Foret de Saint-Jean-de-Monts | A scenic forest area offering hiking and biking trails, popular with outdoor enthusiasts and families. | Hiking and biking trails, Wildlife watching, Picnic areas, Forest-themed events |
| Golf de Saint-Jean-de-Monts | A well-maintained golf course attracting golf enthusiasts and tourists looking for leisure activities beyond the beach. | 18-hole golf course, Golfing events, Clubhouse and dining, Scenic views |
| Local Historical Sites | Rich in history, this area features landmarks that attract history buffs and tourists interested in local culture. | Historical monuments, Museums, Guided tours, Local heritage events |
Understanding Airbnb License Requirements & STR Laws in Saint-Jean-de-Monts (2025)
While Saint-Jean-de-Monts, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Jean-de-Monts to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Saint-Jean-de-Monts (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Jean-de-Montsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Friendly holiday home we
Entire Place • 5 bedrooms
Charming family home
Entire Place • 5 bedrooms
Cozy home in St.Jean de Monts
Entire Place • 4 bedrooms
Beautiful Villa with pool in St Jean de Monts
Entire Place • 3 bedrooms
Modern house with heated pool
Entire Place • 3 bedrooms
Villa for 8 people with swimming pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Jean-de-Monts (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Jean-de-Monts based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adrien Et Géraldine | 34 | $342,257 | 1539 | 4.37/5.0 |
| Jean Philippe | 20 | $202,980 | 1114 | 4.72/5.0 |
| François Et Eva | 13 | $200,317 | 572 | 4.89/5.0 |
| L'Équipe Hoomy Conciergerie | 12 | $164,011 | 67 | 2.86/5.0 |
| Manuella | 13 | $161,934 | 204 | 4.17/5.0 |
| Lucie | 6 | $136,630 | 321 | 4.93/5.0 |
| Carole | 8 | $113,215 | 72 | 4.75/5.0 |
| Morgan Michel | 8 | $112,912 | 255 | 4.57/5.0 |
| Fabien | 5 | $109,479 | 164 | 4.85/5.0 |
| Novasol | 2 | $100,325 | 5 | 2.10/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Jean-de-Monts.
Dive Deeper: Advanced Saint-Jean-de-Monts STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Jean-de-Monts. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Jean-de-Monts Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Jean-de-Monts
- The Saint-Jean-de-Monts Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 869 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Jean-de-Monts, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 4.6%) offer potential for unique stay experiences.
Saint-Jean-de-Monts Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Jean-de-Monts
- The dominant room capacity in Saint-Jean-de-Monts is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Saint-Jean-de-Monts, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Jean-de-Monts.
Saint-Jean-de-Monts Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Jean-de-Monts
- The most common guest capacity trend in Saint-Jean-de-Monts vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint-Jean-de-Monts STR market, accounting for 54.0% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Jean-de-Monts.
- On average, properties in Saint-Jean-de-Monts are equipped to host 4.8 guests.
Saint-Jean-de-Monts Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Jean-de-Monts
- The most common availability pattern in Saint-Jean-de-Monts falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Jean-de-Monts (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Jean-de-Monts Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
148 listings
18% of total
2 Nights
300 listings
36.5% of total
3 Nights
66 listings
8% of total
4-6 Nights
110 listings
13.4% of total
7-29 Nights
109 listings
13.3% of total
30+ Nights
88 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Jean-de-Monts is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Saint-Jean-de-Monts, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of Saint-Jean-de-Monts hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (36.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Jean-de-Monts.
Saint-Jean-de-Monts Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
2 listings
0.3% of total
Super Strict 30 Days
9 listings
1.2% of total
Flexible
106 listings
14.3% of total
Moderate
241 listings
32.6% of total
Firm
173 listings
23.4% of total
Strict
208 listings
28.1% of total
Cancellation Policy Insights for Saint-Jean-de-Monts
- The prevailing Airbnb cancellation policy trend in Saint-Jean-de-Monts is Moderate, used by 32.6% of listings.
- A majority (51.5%) of hosts in Saint-Jean-de-Monts utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.6% market standard in Saint-Jean-de-Monts.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Jean-de-Monts.
Saint-Jean-de-Monts STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Jean-de-Monts
- The overall average booking lead time for vacation rentals in Saint-Jean-de-Monts is 55 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Saint-Jean-de-Monts.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Jean-de-Monts averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Jean-de-Monts (2025)
Amenity Prevalence
Amenity Insights for Saint-Jean-de-Monts
- Essential amenities in Saint-Jean-de-Monts that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Jean-de-Monts: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Jean-de-Monts to stay competitive.
Saint-Jean-de-Monts Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Jean-de-Monts
- The typical guest profile for Airbnb in Saint-Jean-de-Monts consists of primarily domestic travelers (95%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.9% of guests.
- Key international markets include France (94.9%) and United Kingdom (1.4%).
- Top languages spoken are French (56.9%) followed by English (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Jean-de-Monts Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |
| Les Portes-en-Ré | 97 | $2,001 | $327.00 | 38% |
| Croix-Chapeau | 15 | $1,991 | $201.27 | 40% |
| Ars-en-Ré | 109 | $1,927 | $213.81 | 44% |