Rouillon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Rouillon in 2025? Explore comprehensive Airbnb analytics for Rouillon, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Rouillon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Rouillon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rouillon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rouillon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rouillon (2025)
Understanding the monthly revenue variations for Airbnb listings in Rouillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rouillon is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rouillon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,023, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rouillon
Rouillon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rouillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rouillon:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rouillon
Average Daily Rate (ADR) Airbnb Trends in Rouillon (2025)
Effective short term rental pricing strategy in Rouillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rouillon typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $461+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Rouillon
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Airbnb Seasonality Analysis & Trends in Rouillon (2025)
Peak Season (August, July, June)
- Revenue averages $2,891 per month
- Occupancy rates average 40.0%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,174 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $216
Low Season (January, September, December)
- Revenue drops to average $1,556 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $226
Seasonality Insights for Rouillon
- The Airbnb seasonality in Rouillon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rouillon's highest earning potential, with monthly revenues capable of climbing to $3,090, occupancy reaching a high of 46.3%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,495, occupancy could drop to 22.6%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rouillon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rouillon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rouillon (2025)
Exploring the top neighborhoods for short-term rentals in Rouillon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville de Rouillon | This area is the heart of Rouillon, offering a blend of local culture and accessibility. It's close to shops, restaurants, and parks, making it appealing to families and business travelers alike. | Local markets, Eglise Saint-Aubin de Rouillon, Ruilly's Gardens, Nearby parklands |
| Rocade Nord | Strategically located near major transportation routes, this area appeals to those visiting the region or commuting to Le Mans. Great for quick stays and business-related visits. | Access to A11 and A28 motorways, Commercial centers, Business parks |
| Parc d'activités de Rouillon | Home to various businesses and corporate offices, it attracts professionals for short stays. Having a place here is ideal for those coming for business purposes. | Business amenities, Corporate offices |
| Les Sableaux | A quieter, residential area that offers peaceful surroundings, perfect for longer stays for families or remote workers looking for tranquility. | Natural surroundings, Local playgrounds, Community centers |
| Bourg de Rouillon | Rich in history and charm, this village setting attracts tourists interested in experiencing local French life. It’s ideal for guests seeking a cultural immersion. | Village square, Local festivals, Historical sites |
| Les Hauts de La Jubaudière | Suburban charm with easy access to urban amenities, making it suitable for families or guests wanting a bit more space and comfort. | Parks and recreational areas, Family-friendly facilities |
| ZAC du Moulin | As a developing area with new investments, it presents opportunities for host investments, drawing in visitors to the upcoming commercial and residential spaces. | New business developments, Community events, Future attractions |
| Rouillon Foret | This area is known for its natural beauty and outdoor activities, making it perfect for guests who enjoy nature and outdoor adventures during their stays. | Forests and hiking trails, Picnic areas, Natural reserves |
Understanding Airbnb License Requirements & STR Laws in Rouillon (2025)
While Rouillon, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rouillon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Rouillon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rouillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House 220m² The quiet next to Le Mans Swimming pool 9*4
Entire Place • 4 bedrooms
Maison/chambres 24h du Mans
Entire Place • 5 bedrooms
Recent house near Le Mans
Entire Place • 2 bedrooms
country house 5 min from Le Mans
Entire Place • 2 bedrooms
Furnished F1 rental + optional double box horse.
Entire Place • 2 bedrooms
Charming house with pool view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rouillon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rouillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benoît | 1 | $54,603 | 60 | 4.97/5.0 |
| Host #48160363 | 1 | $37,679 | 0 | 0.00/5.0 |
| Morgane | 2 | $26,298 | 11 | 4.88/5.0 |
| Flore | 1 | $25,207 | 7 | 5.00/5.0 |
| Murielle | 1 | $20,322 | 8 | 5.00/5.0 |
| Damien | 1 | $18,140 | 170 | 4.96/5.0 |
| Laurence | 3 | $14,831 | 7 | 1.67/5.0 |
| Simon Et Anne-Sophie | 1 | $13,516 | 4 | 5.00/5.0 |
| Frédéric | 1 | $12,385 | 89 | 4.75/5.0 |
| Virginie | 2 | $12,106 | 5 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rouillon.
Dive Deeper: Advanced Rouillon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rouillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRouillon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rouillon
- The Rouillon Airbnb market composition is heavily skewed towards Private Room listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rouillon, Hotel/Boutique properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 52.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Rouillon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rouillon
- The dominant room capacity in Rouillon is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Rouillon, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rouillon.
Rouillon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rouillon
- The most common guest capacity trend in Rouillon vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rouillon STR market, accounting for 42.8% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rouillon.
- On average, properties in Rouillon are equipped to host 3.2 guests.
Rouillon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rouillon
- The most common availability pattern in Rouillon falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rouillon (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rouillon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
9 listings
45% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Rouillon is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Rouillon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Rouillon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rouillon.
Rouillon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
46.2% of total
Moderate
1 listings
7.7% of total
Firm
2 listings
15.4% of total
Strict
4 listings
30.8% of total
Cancellation Policy Insights for Rouillon
- The prevailing Airbnb cancellation policy trend in Rouillon is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.9%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Rouillon.
- With 30.8% using Strict terms, this is a viable option in Rouillon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rouillon.
Rouillon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rouillon
- The overall average booking lead time for vacation rentals in Rouillon is 68 days.
- Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (83 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Rouillon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Rouillon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rouillon (2025)
Amenity Prevalence
Amenity Insights for Rouillon
- Essential amenities in Rouillon that guests expect include: Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rouillon: Free parking on premises, Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rouillon to stay competitive.
Rouillon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rouillon
- The typical guest profile for Airbnb in Rouillon consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include France (87.5%) and United Kingdom (3.8%).
- Top languages spoken are French (47.5%) followed by English (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rouillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |