Rezé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Rezé in 2025? Explore comprehensive Airbnb analytics for Rezé, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Rezé, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 194 active listings.
Whether you're considering an Airbnb investment in Rezé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rezé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rezé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rezé (2025)
Understanding the monthly revenue variations for Airbnb listings in Rezé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rezé is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rezé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,169+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,530 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $916 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $475, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rezé
Rezé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rezé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rezé:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rezé
Average Daily Rate (ADR) Airbnb Trends in Rezé (2025)
Effective short term rental pricing strategy in Rezé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rezé typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Rezé
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Airbnb Seasonality Analysis & Trends in Rezé (2025)
Peak Season (May, April, June)
- Revenue averages $1,408 per month
- Occupancy rates average 47.3%
- Daily rates average $82
Shoulder Season
- Revenue averages $1,102 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $81
Low Season (January, February, March)
- Revenue drops to average $786 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $75
Seasonality Insights for Rezé
- The Airbnb seasonality in Rezé shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rezé's highest earning potential, with monthly revenues capable of climbing to $1,499, occupancy reaching a high of 52.6%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $705, occupancy could drop to 36.6%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rezé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rezé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rezé (2025)
Exploring the top neighborhoods for short-term rentals in Rezé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville | The city center of Rezé offers an authentic French experience with local shops, eateries, and easy access to Nantes. It's ideal for those looking to explore the region's culture and history with a vibrant atmosphere. | Château de Rezé, Église Saint-Pierre, Les Jardins de Nantes, Nearby Nantes, Place du Commerce |
| La Basse-Indre | This area is close to the river and offers a peaceful environment with scenic views, attracting guests who appreciate nature and tranquility away from the hustle and bustle of urban life. | Loire River walks, Parc de La Basse-Indre, Local parks, Cycling paths, Fishing spots |
| Gare de Rezé | Proximity to the train station makes this area popular among travelers. It's excellent for easy transport connections to Nantes and beyond, with a variety of dining and shopping options. | Rezé train station, Shopping centers, Cafés and restaurants nearby, Multilingual entertainment |
| Nantes' Riverside | This area along the Loire River offers stunning views and recreational opportunities, ideal for guests who enjoy outdoor activities and scenic landscapes. | Loire River, Walking and biking paths, Parks, Water activities, Riverfront cafés |
| La Blordière | A residential neighborhood known for its family-friendly vibe, parks and recreation facilities. It attracts guests looking for a suburban feel while being close to the city. | Parks, Local schools, Family-friendly amenities, Community activities |
| Chantenay | Elevated views of the city and proximity to nature parks make Chantenay an appealing spot for those looking to explore both urban and natural attractions. | Parc de Chantenay, Scenic viewpoints, Nearby historical sites, Hiking trails |
| Pont-Rousseau | This charming neighborhood has a quaint feel with beautiful streets and a range of shops, perfect for tourists willing to explore local life and culture. | Local markets, Shops and boutiques, Community events, Historic architecture |
| Saint-Padre | Offers a blend of urban living with quick access to nature. Great for guests who want both convenience of city life and outdoor experiences. | Local parks, Outdoor sports facilities, Access to bikes and walks, Cultural festivals nearby |
Understanding Airbnb License Requirements & STR Laws in Rezé (2025)
While Rezé, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rezé to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Rezé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rezébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Cap Horn with private garden
Entire Place • 3 bedrooms
Fisherman's house, Trentemoult
Entire Place • 2 bedrooms
{the house of machines} spa sauna billiards
Entire Place • 2 bedrooms
Luxury house with garden in Rezé
Entire Place • 2 bedrooms
Pleasant townhouse on the doorstep of Nantes.
Entire Place • 4 bedrooms
Charming 150m2 house south of Nantes
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rezé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rezé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 4 | $85,524 | 69 | 3.44/5.0 |
| Chantal | 2 | $31,768 | 597 | 4.80/5.0 |
| Jean-François | 1 | $29,269 | 33 | 4.91/5.0 |
| Luc | 2 | $28,765 | 87 | 4.91/5.0 |
| Krim | 1 | $27,518 | 95 | 4.94/5.0 |
| Jessica | 2 | $27,227 | 169 | 4.78/5.0 |
| Camille Et Clément | 2 | $27,028 | 360 | 4.88/5.0 |
| Jérôme | 1 | $26,076 | 20 | 4.95/5.0 |
| Olivier | 1 | $25,465 | 7 | 5.00/5.0 |
| Jeremy Et Elise | 1 | $25,222 | 36 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rezé.
Dive Deeper: Advanced Rezé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rezé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRezé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rezé
- The Rezé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 194 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rezé, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Rezé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rezé
- The dominant room capacity in Rezé is 1 bedroom listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.2% of the active Airbnb listings in Rezé, indicating a high concentration in these sizes.
Rezé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rezé
- The most common guest capacity trend in Rezé vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rezé STR market, accounting for 49.0% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rezé.
- On average, properties in Rezé are equipped to host 3.0 guests.
Rezé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rezé
- The most common availability pattern in Rezé falls within the 271-366 days range, representing 37.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rezé (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rezé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
28.9% of total
2 Nights
71 listings
39.4% of total
3 Nights
22 listings
12.2% of total
4-6 Nights
14 listings
7.8% of total
7-29 Nights
7 listings
3.9% of total
30+ Nights
14 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rezé is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.3%) of the Rezé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Rezé hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rezé.
Rezé Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
70 listings
41.2% of total
Moderate
57 listings
33.5% of total
Firm
19 listings
11.2% of total
Strict
24 listings
14.1% of total
Cancellation Policy Insights for Rezé
- The prevailing Airbnb cancellation policy trend in Rezé is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 74.7% of listings offering Flexible or Moderate policies. This suggests guests in Rezé may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Rezé.
- Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rezé.
Rezé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rezé
- The overall average booking lead time for vacation rentals in Rezé is 42 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Rezé.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Rezé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rezé (2025)
Amenity Prevalence
Amenity Insights for Rezé
- Popular amenities like Heating, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rezé to stay competitive.
Rezé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rezé
- The typical guest profile for Airbnb in Rezé consists of primarily domestic travelers (86%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 85.7% of guests.
- Key international markets include France (85.7%) and United Kingdom (3.1%).
- Top languages spoken are French (43.6%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rezé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Forges | 11 | $2,314 | $220.63 | 39% |
| Dœuil-sur-le-Mignon | 12 | $2,283 | $481.91 | 21% |