Mayenne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Mayenne in 2025? Explore comprehensive Airbnb analytics for Mayenne, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Mayenne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Mayenne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mayenne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mayenne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mayenne (2025)
Understanding the monthly revenue variations for Airbnb listings in Mayenne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mayenne is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mayenne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,164 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $411, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mayenne
Mayenne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mayenne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mayenne:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mayenne
Average Daily Rate (ADR) Airbnb Trends in Mayenne (2025)
Effective short term rental pricing strategy in Mayenne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mayenne typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Mayenne
Get Live Mayenne Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mayenne (2025)
Peak Season (May, June, July)
- Revenue averages $1,064 per month
- Occupancy rates average 50.7%
- Daily rates average $52
Shoulder Season
- Revenue averages $863 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $51
Low Season (February, March, October)
- Revenue drops to average $704 per month
- Occupancy decreases to average 47.0%
- Daily rates adjust to average $51
Seasonality Insights for Mayenne
- The Airbnb seasonality in Mayenne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mayenne's highest earning potential, with monthly revenues capable of climbing to $1,130, occupancy reaching a high of 59.4%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $590, occupancy could drop to 38.7%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mayenne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mayenne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mayenne (2025)
Exploring the top neighborhoods for short-term rentals in Mayenne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laval | The capital of Mayenne, Laval is a historic city with a vibrant cultural scene, appealing to both business travelers and tourists. Its close proximity to Paris makes it attractive for weekend getaways and short stays. | Laval Museum, Château de Laval, St. Julian's Church, Quartier de la Trinité, Parc de la perriere |
| Mayenne | A charming town known for its medieval architecture and beautiful landscapes. It offers a serene environment for visitors looking for a peaceful escape from city life. | Château de Mayenne, Église Saint-Étienne, La Mayenne River, Local markets, Historical center |
| Evron | A picturesque town that attracts visitors with its rich history and vibrant arts scene. Ideal for travelers who appreciate rural France with modern amenities. | Église Notre-Dame d'Evron, Evron Abbey, Lac de la Vallée des Ponts, Local art galleries, Walking trails |
| Saint-Berthevin | A small, pleasant suburb of Laval that offers a quiet retreat while still providing easy access to the amenities and attractions of the larger city. | Parc des Noues, Local shops, Cultural events, Parks and gardens, Community center |
| Cossé-le-Vivien | This small town is known for its friendly atmosphere and outdoor activities, making it suitable for families and nature lovers. | Église Saint-Étienne, Les Roches de Cossé, Hiking trails, Local markets, Cultural festivals |
| Changé | A charming area with beautiful parks and recreational activities, Changé attracts those who enjoy nature and tranquility while being close to Laval. | Les jardins de la Potinière, Parc de La Hachetière, Festivals, Community events, Nearby cycling paths |
| Saint-Jean-sur-Mayenne | A small community known for its scenic location by the Mayenne River, appealing for those who appreciate outdoor activities and natural beauty. | Église Saint-Jean, Fishing spots, River walks, Local festivals, Historical sites |
| Saint-Denis-de-Gastines | This area offers a peaceful rural setting with a focus on nature and outdoor activities, drawing in tourists looking for tranquil escapes. | Église Saint-Denis, Local farms, Nature reserves, Walking and cycling trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Mayenne (2025)
While Mayenne, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mayenne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Mayenne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mayennebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pleasant townhouse with garden
Entire Place • 2 bedrooms
Townhouse with garden
Entire Place • 3 bedrooms
The Little Stone House
Entire Place • 1 bedroom
Quiet large modern 2 rooms, ground floor
Entire Place • 1 bedroom
Quiet modern 2 rooms, ground floor
Entire Place • 1 bedroom
Small townhouse with courtyard
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mayenne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mayenne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yvan | 2 | $30,015 | 41 | 4.95/5.0 |
| Cyril | 2 | $29,880 | 114 | 4.88/5.0 |
| Meggy | 1 | $19,437 | 61 | 4.97/5.0 |
| Marion | 1 | $15,782 | 208 | 4.89/5.0 |
| Anthony | 1 | $13,848 | 157 | 4.87/5.0 |
| Pascal | 1 | $12,787 | 437 | 4.90/5.0 |
| Noemie | 1 | $12,594 | 130 | 4.99/5.0 |
| Alexandra, Camille & Co | 1 | $12,189 | 42 | 4.79/5.0 |
| Frederique Et Sebastien | 1 | $11,493 | 16 | 4.81/5.0 |
| Tony | 1 | $10,989 | 48 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mayenne.
Dive Deeper: Advanced Mayenne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mayenne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMayenne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mayenne
- The Mayenne Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.4% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mayenne, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mayenne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mayenne
- The dominant room capacity in Mayenne is 1 bedroom listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.6% of the active Airbnb listings in Mayenne, indicating a high concentration in these sizes.
- With over half the market (51.4%) consisting of studios or 1-bedroom units, Mayenne is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mayenne.
Mayenne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mayenne
- The most common guest capacity trend in Mayenne vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mayenne STR market, accounting for 54.0% of listings.
- Listings for large groups (6+ guests) are relatively rare (2.7%), potentially indicating an opportunity for hosts targeting this segment in Mayenne.
- On average, properties in Mayenne are equipped to host 1.8 guests.
Mayenne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mayenne
- The most common availability pattern in Mayenne falls within the 91-180 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mayenne (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mayenne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
62.9% of total
2 Nights
7 listings
20% of total
3 Nights
2 listings
5.7% of total
30+ Nights
4 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mayenne is 1 Night, adopted by 62.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the Mayenne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Mayenne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.9% of Mayenne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mayenne.
Mayenne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
55.9% of total
Moderate
11 listings
32.4% of total
Firm
2 listings
5.9% of total
Strict
2 listings
5.9% of total
Cancellation Policy Insights for Mayenne
- The prevailing Airbnb cancellation policy trend in Mayenne is Flexible, used by 55.9% of listings.
- The market strongly favors guest-friendly terms, with 88.3% of listings offering Flexible or Moderate policies. This suggests guests in Mayenne may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.9% market standard in Mayenne.
- Given the high prevalence of Flexible policies (55.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mayenne.
Mayenne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mayenne
- The overall average booking lead time for vacation rentals in Mayenne is 34 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Mayenne.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Mayenne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mayenne (2025)
Amenity Prevalence
Amenity Insights for Mayenne
- Essential amenities in Mayenne that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mayenne: Heating.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mayenne to stay competitive.
Mayenne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mayenne
- The typical guest profile for Airbnb in Mayenne consists of primarily domestic travelers (89%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.5% of guests.
- Key international markets include France (88.5%) and United Kingdom (3.4%).
- Top languages spoken are French (44.2%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mayenne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |