Luçon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Luçon in 2025? Explore comprehensive Airbnb analytics for Luçon, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Luçon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Luçon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luçon Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luçon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luçon (2025)
Understanding the monthly revenue variations for Airbnb listings in Luçon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luçon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luçon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,842 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $982 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luçon
Luçon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luçon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luçon:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luçon
Average Daily Rate (ADR) Airbnb Trends in Luçon (2025)
Effective short term rental pricing strategy in Luçon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luçon typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Luçon
Get Live Luçon Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Luçon (2025)
Peak Season (August, June, July)
- Revenue averages $2,210 per month
- Occupancy rates average 55.4%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,442 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $716 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $121
Seasonality Insights for Luçon
- The Airbnb seasonality in Luçon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luçon's highest earning potential, with monthly revenues capable of climbing to $2,366, occupancy reaching a high of 67.9%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $627, occupancy could drop to 27.8%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luçon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luçon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luçon (2025)
Exploring the top neighborhoods for short-term rentals in Luçon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | The city center of Luçon, known for its charming architecture and proximity to shops and cafes. A prime location for guests who wish to explore the town's history and enjoy local amenities. | Saint-Louis Cathedral, Place de la République, Old Market Hall, Local boutiques and cafes |
| Parc Naturel Régional | A scenic area surrounding Luçon, perfect for nature lovers. It's ideal for guests who want outdoor activities and to experience the natural beauty of the region. | Marais Poitevin, Cycling and walking paths, Birdwatching sites, Scenic views and picnic areas |
| Les Sables-d'Olonne | Close to Luçon and a popular seaside resort, known for its beaches and vibrant coast. Ideal for summer rentals and tourists looking for beach activities. | Les Sables-d'Olonne Beach, Aquarium, Promenade along the coast, Shopping and dining options |
| La Roche-sur-Yon | A larger city not far from Luçon, offering a mix of urban and historical attractions. A good option for business travelers and families. | Place Napoléon, Historic museums, Shopping centers, Cultural events |
| Bouin | A small town near Luçon, appealing for those seeking a quiet retreat. Perfect for visitors looking for a quaint, rural experience and access to coastal areas. | Saillé Beach, Salt marshes, Local markets, Nature walks |
| Ile de Noirmoutier | An island off the coast, known for its natural beauty and charm. Attracts guests looking for an escape with stunning beaches and outdoor activities. | Beaches, Ballooning, Castle of Noirmoutier, Scenic bike routes |
| Challans | Another nearby town with a rich local culture and access to rural tourism. Great for families and those looking for a traditional French experience. | Local markets, Historical sites, Cycling routes, Culinary experiences |
| Saint-Jean-de-Monts | A popular beach destination, perfect for summer vacations. Attracts families and beachgoers who want to enjoy the French coast. | Saint-Jean-de-Monts Beach, Amusement parks, Water sports, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Luçon (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Luçon. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luçon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Luçon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luçonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5* 240m2 villa with heated pool
Entire Place • 4 bedrooms
Charming house of 280m2 with heated swimming pool...
Entire Place • 4 bedrooms
the family home gite classified 4*
Entire Place • 3 bedrooms
Villa familiale moderne avec piscine chauffée
Entire Place • 5 bedrooms
Appart ARTY - Lucon towncenter
Entire Place • 1 bedroom
House with SPA, close to the sea and Puy du Fou
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luçon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luçon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philippe | 1 | $41,886 | 9 | 5.00/5.0 |
| Wim | 1 | $41,170 | 17 | 4.88/5.0 |
| Loubna Guérin | 1 | $28,211 | 11 | 4.91/5.0 |
| Marie | 3 | $25,261 | 4 | 1.67/5.0 |
| Host #344510418 | 1 | $22,401 | 24 | 4.79/5.0 |
| Guy-Marie | 2 | $19,333 | 556 | 4.78/5.0 |
| La Villa Des Roses | 3 | $18,908 | 39 | 4.91/5.0 |
| Alexander | 1 | $18,778 | 58 | 4.88/5.0 |
| Benjamin | 1 | $18,739 | 27 | 4.89/5.0 |
| Pauline | 1 | $18,570 | 117 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luçon.
Dive Deeper: Advanced Luçon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luçon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuçon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luçon
- The Luçon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luçon, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Luçon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luçon
- The dominant room capacity in Luçon is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Luçon, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luçon.
Luçon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luçon
- The most common guest capacity trend in Luçon vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Luçon STR market, accounting for 53.4% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luçon.
- On average, properties in Luçon are equipped to host 3.8 guests.
Luçon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luçon
- The most common availability pattern in Luçon falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Luçon (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luçon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
7 listings
25% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
4 listings
14.3% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Luçon is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Luçon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.6% of Luçon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luçon.
Luçon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
10 listings
41.7% of total
Firm
6 listings
25% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Luçon
- The prevailing Airbnb cancellation policy trend in Luçon is Moderate, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Luçon.
- Regularly review your cancellation policy against competitors and market demand shifts in Luçon.
Luçon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luçon
- The overall average booking lead time for vacation rentals in Luçon is 36 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Luçon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Luçon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luçon (2025)
Amenity Prevalence
Amenity Insights for Luçon
- Essential amenities in Luçon that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luçon: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luçon to stay competitive.
Luçon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luçon
- The typical guest profile for Airbnb in Luçon consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.4% of guests.
- Key international markets include France (88.4%) and United Kingdom (3.7%).
- Top languages spoken are French (56.3%) followed by English (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luçon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Abzac | 12 | $2,415 | $349.03 | 36% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Saint-Georges-des-Coteaux | 12 | $2,335 | $187.61 | 43% |