Les Herbiers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Les Herbiers in 2025? Explore comprehensive Airbnb analytics for Les Herbiers, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Les Herbiers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 147 active listings.
Whether you're considering an Airbnb investment in Les Herbiers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Herbiers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Les Herbiers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Les Herbiers (2025)
Understanding the monthly revenue variations for Airbnb listings in Les Herbiers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Herbiers is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Herbiers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,916+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,947 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,232 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Les Herbiers
Les Herbiers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Les Herbiers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Herbiers:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Les Herbiers
Average Daily Rate (ADR) Airbnb Trends in Les Herbiers (2025)
Effective short term rental pricing strategy in Les Herbiers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Herbiers typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Les Herbiers
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Airbnb Seasonality Analysis & Trends in Les Herbiers (2025)
Peak Season (August, June, July)
- Revenue averages $2,271 per month
- Occupancy rates average 63.2%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,553 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $862 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $107
Seasonality Insights for Les Herbiers
- The Airbnb seasonality in Les Herbiers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Les Herbiers's highest earning potential, with monthly revenues capable of climbing to $2,493, occupancy reaching a high of 75.0%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $665, occupancy could drop to 19.4%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Herbiers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Les Herbiers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Les Herbiers (2025)
Exploring the top neighborhoods for short-term rentals in Les Herbiers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Puy du Fou | A world-renowned historical theme park that attracts millions of visitors each year. Perfect for families and history enthusiasts, making it an ideal location for Airbnb hosts looking to cater to tourists. | Puy du Fou Park, Cinéscenie, The Grand Parc, Le Palais des Époques, The Viking's Camp, The Night Show |
| Les Herbiers Town Center | The vibrant town center of Les Herbiers offers a variety of shops, restaurants, and local markets. It is ideally located for visitors who want to experience local culture and amenities. | Les Halles Market, Saint-Jean-Baptiste Church, Local shops and cafés, Town square events |
| La Roche-sur-Yon | Close to Les Herbiers, this larger city provides a range of attractions and business opportunities. It is an excellent spot for Airbnb hosts catering to business travelers or tourists looking to explore the Vendée region. | Museum of the Vendée, Place Napoléon, Les Jardins de la Roche, The Vendée Globe |
| Château de Tiffauges | A historical castle located nearby that draws history buffs and families who want to explore medieval architecture and history. An attractive site for tourism-related stays. | Tiffauges Castle, Historical reenactments, Scenic views over the river, Cultural events in summer |
| Les Sables-d'Olonne | A beautiful coastal town known for its beaches and maritime activities. It's popular among tourists looking for seaside retreats, making it a hot location for vacation rentals. | Les Sables-d'Olonne Beach, Aquarium, Les Atlantes, Promenade along the coast, Local seafood restaurants |
| Fontenay-le-Comte | A charming town with historical significance and beautiful architecture. It attracts tourists who appreciate history and culture, making it a desirable Airbnb location. | The Renaissance buildings, L'Abbaye de Nieul sur l'Autise, Local art galleries, Cultural festivals |
| Parc Naturel Régional de la Vendée | A regional park offering nature and outdoor activities such as hiking, cycling, and bird-watching. It attracts eco-tourists seeking natural experiences. | Walking trails, Birdwatching opportunities, Scenic landscapes, Lakes and wildlife |
| Puy du Fou Hotels and Lodging | Hotels and lodging options near the Puy du Fou theme park are in high demand, especially during the tourist season. This area provides direct access to park visitors. | Proximity to Puy du Fou, Accommodation options, Family-friendly hosts, Seasonal events |
Understanding Airbnb License Requirements & STR Laws in Les Herbiers (2025)
While Les Herbiers, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Herbiers to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Les Herbiers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Herbiersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage with character near Puy Fou - Aramis
Entire Place • 5 bedrooms
LE VAL DE RY- 20min PUY DU FOU
Entire Place • 7 bedrooms
Gite Athos - 10 guests
Entire Place • 5 bedrooms
"Le Grand Logis" cottage 2.5 km by bike from Puy du Fou
Entire Place • 3 bedrooms
ENTIRE HOUSE: 10 MINUTES FROM PUY DU FOU
Entire Place • 4 bedrooms
Private indoor pool just for you!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Les Herbiers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Les Herbiers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie Et Aur élien | 5 | $116,181 | 1133 | 4.92/5.0 |
| Nicolas | 2 | $99,472 | 22 | 4.97/5.0 |
| CHK Conciergerie | 7 | $90,745 | 64 | 4.00/5.0 |
| Anne Laure | 4 | $77,753 | 556 | 4.93/5.0 |
| Pierrick | 3 | $57,944 | 378 | 4.96/5.0 |
| Corentin | 2 | $51,542 | 67 | 4.92/5.0 |
| Mireille | 3 | $50,793 | 144 | 4.95/5.0 |
| Geraldine | 1 | $49,191 | 3 | 4.67/5.0 |
| Fred Et Estelle | 4 | $41,256 | 249 | 4.78/5.0 |
| Aïda | 1 | $39,497 | 187 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Herbiers.
Dive Deeper: Advanced Les Herbiers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Herbiers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLes Herbiers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Les Herbiers
- The Les Herbiers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.6% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Les Herbiers, House properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 65.3% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.4%) offer potential for unique stay experiences.
Les Herbiers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Les Herbiers
- The dominant room capacity in Les Herbiers is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.3% of the active Airbnb listings in Les Herbiers, indicating a high concentration in these sizes.
Les Herbiers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Les Herbiers
- The most common guest capacity trend in Les Herbiers vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Les Herbiers STR market, accounting for 51.7% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Herbiers.
- On average, properties in Les Herbiers are equipped to host 3.7 guests.
Les Herbiers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Les Herbiers
- The most common availability pattern in Les Herbiers falls within the 181-270 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Les Herbiers (58.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Les Herbiers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
35% of total
2 Nights
72 listings
51.4% of total
3 Nights
9 listings
6.4% of total
4-6 Nights
4 listings
2.9% of total
30+ Nights
6 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Les Herbiers is 2 Nights, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.4%) of the Les Herbiers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.4% of Les Herbiers hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Herbiers.
Les Herbiers Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
59 listings
43.7% of total
Moderate
31 listings
23% of total
Firm
21 listings
15.6% of total
Strict
24 listings
17.8% of total
Cancellation Policy Insights for Les Herbiers
- The prevailing Airbnb cancellation policy trend in Les Herbiers is Flexible, used by 43.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.7% market standard in Les Herbiers.
- Regularly review your cancellation policy against competitors and market demand shifts in Les Herbiers.
Les Herbiers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Les Herbiers
- The overall average booking lead time for vacation rentals in Les Herbiers is 72 days.
- Guests book furthest in advance for stays during June (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Les Herbiers.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Les Herbiers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Les Herbiers (2025)
Amenity Prevalence
Amenity Insights for Les Herbiers
- Popular amenities like Free parking on premises, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Les Herbiers to stay competitive.
Les Herbiers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Les Herbiers
- The typical guest profile for Airbnb in Les Herbiers consists of primarily domestic travelers (94%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.1% of guests.
- Key international markets include France (94.1%) and Belgium (2%).
- Top languages spoken are French (55.7%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Les Herbiers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Abzac | 12 | $2,415 | $349.03 | 36% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Saint-Georges-des-Coteaux | 12 | $2,335 | $187.61 | 43% |