Le Mans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Le Mans in 2025? Explore comprehensive Airbnb analytics for Le Mans, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Le Mans, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,846 active listings.
Whether you're considering an Airbnb investment in Le Mans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Mans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Mans Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Mans (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Mans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Mans is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Mans across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,444+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,926 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,052 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Mans
Le Mans Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Mans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Mans:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Mans
Average Daily Rate (ADR) Airbnb Trends in Le Mans (2025)
Effective short term rental pricing strategy in Le Mans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Mans typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Le Mans
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Airbnb Seasonality Analysis & Trends in Le Mans (2025)
Peak Season (May, June, April)
- Revenue averages $2,493 per month
- Occupancy rates average 39.2%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,376 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,085 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $153
Seasonality Insights for Le Mans
- The Airbnb seasonality in Le Mans shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Mans's highest earning potential, with monthly revenues capable of climbing to $2,698, occupancy reaching a high of 44.8%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,039, occupancy could drop to 32.5%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Mans.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Mans seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Mans (2025)
Exploring the top neighborhoods for short-term rentals in Le Mans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Le Mans, known for its historical sites and vibrant community. It's an attractive location for tourists wanting to explore the medieval streets and cultural heritage of the city. | Le Mans Cathedral, Cité Plantagenêt, Musée de Tessé, L'Éfant Rouge, Place des Jacobins |
| Les Quinconces | A lively neighborhood close to the city center, offering a mix of shopping, dining, and entertainment options. Ideal for guests looking for convenience and local experiences. | Les Quinconces Park, Le Mans Market, Café des Arts, Shopping Clusters |
| Jardin des Plantes | An attractive area known for its beautiful parks and gardens, perfect for families and nature lovers. This area offers a peaceful retreat while being close to the city's attractions. | Jardin des Plantes, Parc de la Préfecture, Botanical Garden |
| Sablons | A picturesque neighborhood that combines residential calm with proximity to the major attractions, making it appealing for tourists and long-term stays alike. | Sablons Park, Canal de l'Erde, Local shops |
| Cité des Arts | An artistic hub in Le Mans, popular among creative travelers. This neighborhood hosts various art-related events and serves as a cultural hotspot. | Cité des Arts, Exhibitions at Le Mans, Local Art Galleries |
| Gazonfier | A family-friendly neighborhood with access to parks and recreational activities, making it a great choice for families traveling with children. | Parks and Playgrounds, Local Schools, Cafés for Families |
| Antarès | Home to the notable Antarès stadium, this area attracts sports fans and concert-goers, providing a vibrant atmosphere during events. | Stade Antarès, Concert Venues, Sporting Events |
| Préfecture | A district centered around the local government and administration, offering an insight into the local culture and architecture, suitable for those interested in civic experience. | Préfecture Building, Local Government Museums, Café Culture |
Understanding Airbnb License Requirements & STR Laws in Le Mans (2025)
While Le Mans, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Mans to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Le Mans (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Mansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Manor 10km from Le Mans
Entire Place • 9 bedrooms
Maison 24h du Mans
Entire Place • 4 bedrooms
Villa Misano in downtown Le Mans
Private Room • 6 bedrooms
Fairytale parties in a bourgeois house!
Entire Place • 5 bedrooms
House with pool
Entire Place • 4 bedrooms
Downtown loft with heated pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Mans (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Mans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rêve Au Mans | 44 | $374,045 | 457 | 3.46/5.0 |
| Michel | 16 | $217,826 | 276 | 3.74/5.0 |
| Mickael | 15 | $149,703 | 78 | 2.66/5.0 |
| Sandra | 14 | $141,532 | 584 | 4.68/5.0 |
| Roger | 12 | $132,594 | 307 | 3.99/5.0 |
| Sandra | 6 | $130,725 | 6 | 0.80/5.0 |
| Thomas | 7 | $124,422 | 1815 | 4.91/5.0 |
| Jordi | 6 | $118,956 | 634 | 4.88/5.0 |
| Alexis | 7 | $117,180 | 367 | 4.89/5.0 |
| Julien | 4 | $116,072 | 243 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Mans.
Dive Deeper: Advanced Le Mans STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Mans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Mans Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Mans
- The Le Mans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.1% of the 1,846 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Le Mans, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.9%) offer potential for unique stay experiences.
Le Mans Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Mans
- The dominant room capacity in Le Mans is 1 bedroom listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.1% of the active Airbnb listings in Le Mans, indicating a high concentration in these sizes.
Le Mans Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Mans
- The most common guest capacity trend in Le Mans vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Le Mans STR market, accounting for 48.0% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Mans.
- On average, properties in Le Mans are equipped to host 3.2 guests.
Le Mans Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Mans
- The most common availability pattern in Le Mans falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Le Mans (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Mans Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
672 listings
40% of total
2 Nights
660 listings
39.3% of total
3 Nights
146 listings
8.7% of total
4-6 Nights
63 listings
3.8% of total
7-29 Nights
10 listings
0.6% of total
30+ Nights
128 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Le Mans is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Le Mans Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Le Mans hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Mans.
Le Mans Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
0.2% of total
Super Strict 60 Days
46 listings
3.5% of total
Flexible
452 listings
34.2% of total
Moderate
370 listings
28% of total
Firm
248 listings
18.8% of total
Strict
201 listings
15.2% of total
Cancellation Policy Insights for Le Mans
- The prevailing Airbnb cancellation policy trend in Le Mans is Flexible, used by 34.2% of listings.
- There's a relatively balanced mix between guest-friendly (62.2%) and stricter (34.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.2% market standard in Le Mans.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Mans.
Le Mans STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Mans
- The overall average booking lead time for vacation rentals in Le Mans is 69 days.
- Guests book furthest in advance for stays during June (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Le Mans.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Le Mans averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Mans (2025)
Amenity Prevalence
Amenity Insights for Le Mans
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Mans to stay competitive.
Le Mans Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Mans
- The typical guest profile for Airbnb in Le Mans consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.3% of guests.
- Key international markets include France (84.3%) and United Kingdom (4.9%).
- Top languages spoken are French (46.2%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Le Mans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Mans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| La Ferté-en-Ouche | 19 | $2,854 | $258.24 | 39% |