La Turballe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Turballe in 2025? Explore comprehensive Airbnb analytics for La Turballe, Pays de la Loire, France to uncover income potential. This 2025 STR market report for La Turballe, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.

Whether you're considering an Airbnb investment in La Turballe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Turballe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Turballe Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$151
The average rental revenue earned for an occupied room per day in La Turballe.
Occupancy Rate(?)
43.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,013
Typical annual income for an Airbnb listing in La Turballe. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.2%
Slight decrease (-7.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Turballe.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in La Turballe.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
214
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Turballe (2025)

Understanding the monthly revenue variations for Airbnb listings in La Turballe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Turballe is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Turballe across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,746+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,436 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,445 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Turballe

La Turballe Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Turballe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Turballe:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Turballe

Average Daily Rate (ADR) Airbnb Trends in La Turballe (2025)

Effective short term rental pricing strategy in La Turballe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Turballe typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in La Turballe

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Airbnb Seasonality Analysis & Trends in La Turballe (2025)

Peak Season (August, July, May)
  • Revenue averages $3,176 per month
  • Occupancy rates average 60.1%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $1,693 per month
  • Occupancy maintains around 35.3%
  • Daily rates hold near $149
Low Season (January, February, March)
  • Revenue drops to average $1,013 per month
  • Occupancy decreases to average 31.1%
  • Daily rates adjust to average $145

Seasonality Insights for La Turballe

  • The Airbnb seasonality in La Turballe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Turballe's highest earning potential, with monthly revenues capable of climbing to $3,764, occupancy reaching a high of 73.8%, and ADRs peaking at $157.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $908, occupancy could drop to 28.3%, and ADRs may adjust down to $144.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Turballe.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Turballe seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Turballe (2025)

Exploring the top neighborhoods for short-term rentals in La Turballe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Turballe Centre
The town center offers easy access to shops, restaurants, and local markets. Ideal for tourists wanting to immerse themselves in local culture and amenities.
Local Market, La Turballe Beach, Restaurants and Bistros, Cultural Events, Nautical Activities
Saint-Michel-Chef-Chef
Close to La Turballe, this area boasts beautiful beaches and a relaxed atmosphere, attracting families and vacationers.
Saint-Michel Beach, Local Cafés, Water Sports, Seaside Walks
Piriac-sur-Mer
A charming coastal village known for its stunning beaches and historic architecture, perfect for visitors looking for a picturesque and tranquil getaway.
Piriac Beaches, Historic Harbor, Local Art Galleries, Seaside Cycling Paths
Guérande
Famous for its medieval town and salt marshes, it offers a unique blend of history and nature, making it appealing for sightseers and nature lovers.
Guérande Medieval City, Salt Marshes, Culinary Tours, Local Artisans
Batz-sur-Mer
This peninsula is known for its scenic landscapes and beaches, ideal for outdoor enthusiasts and those looking to enjoy nature.
Batz Beaches, Wildlife Watching, Coastal Trails, Historical Sites
La Baule-Escoublac
A well-known resort area with a long sandy beach, vibrant nightlife, and luxury amenities, attracting a high-end clientele.
La Baule Beach, Casino Barrière, Thalassotherapy Centers, Shopping Districts
Le Croisic
Famous for its fishing port and aquariums, it attracts families and tourists interested in marine life and local seafood.
Oceanographic Museum, Aquarium, Fishing Port, Local Seafood Restaurants
Trignac
Close to the industrial area, it provides affordable accommodation options for business travelers and those visiting the nearby industries.
Industrial Tours, Nearby Shopping Centers, Accessibility to Local Businesses

Understanding Airbnb License Requirements & STR Laws in La Turballe (2025)

While La Turballe, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Turballe to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in La Turballe (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Turballebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa with pool, spa, beach and shops on foot

Villa with pool, spa, beach and shops on foot

Entire Place • 5 bedrooms

$110,150
Revenue
21.1%
Occupancy
$625.66
Daily Rate
Big house on the beach

Big house on the beach

Entire Place • 6 bedrooms

$89,589
Revenue
78.8%
Occupancy
$264.04
Daily Rate
House "with your feet in the water", direct  beach access

House "with your feet in the water", direct beach access

Entire Place • 5 bedrooms

$69,670
Revenue
41.2%
Occupancy
$606.96
Daily Rate
Large villa close to beach. Beds made on arrival

Large villa close to beach. Beds made on arrival

Entire Place • 5 bedrooms

$66,142
Revenue
51.4%
Occupancy
$268.13
Daily Rate
House on foot

House on foot

Entire Place • 4 bedrooms

$56,808
Revenue
58.0%
Occupancy
$298.92
Daily Rate
Beautiful family property pool, close to sea

Beautiful family property pool, close to sea

Entire Place • 5 bedrooms

$47,221
Revenue
43.9%
Occupancy
$507.12
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Turballe (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Turballe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marie1$110,15084.88/5.0
Benoit1$89,5891584.65/5.0
Anne-Laure Et Claude3$76,4872344.82/5.0
Cécilia4$72,819133.54/5.0
Valentine2$72,073604.82/5.0
Aude1$66,142365.00/5.0
Host #4598500144$58,20800.00/5.0
Anne-Cécile1$56,808145.00/5.0
Philippe1$47,22135.00/5.0
Dominique1$44,185644.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Turballe.

Dive Deeper: Advanced La Turballe STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Turballe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Turballe Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Turballe

  • The La Turballe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 214 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Turballe, House properties are the most common (59.3%), reflecting the local real estate landscape.
  • Houses represent a significant 59.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.6%) offer potential for unique stay experiences.

La Turballe Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Turballe

  • The dominant room capacity in La Turballe is 2 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 53.2% of the active Airbnb listings in La Turballe, indicating a high concentration in these sizes.
  • A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Turballe.

La Turballe Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Turballe

  • The most common guest capacity trend in La Turballe vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the La Turballe STR market, accounting for 51.4% of listings.
  • 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Turballe.
  • On average, properties in La Turballe are equipped to host 5.1 guests.

La Turballe Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Turballe

  • The most common availability pattern in La Turballe falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in La Turballe (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Turballe Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.6%)

1 Night

20 listings

9.6% of total

2 Nights (30.3%)

2 Nights

63 listings

30.3% of total

3 Nights (11.1%)

3 Nights

23 listings

11.1% of total

4-6 Nights (18.3%)

4-6 Nights

38 listings

18.3% of total

7-29 Nights (17.3%)

7-29 Nights

36 listings

17.3% of total

30+ Nights (13.5%)

30+ Nights

28 listings

13.5% of total

Key Insights

  • The most prevalent minimum stay requirement in La Turballe is 2 Nights, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.5%) caters to monthly stays (30+ nights) in La Turballe, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 30.3% of La Turballe hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.6% currently do.
  • A 2-night minimum appears standard (30.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Turballe.

La Turballe Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.5% of total

Flexible (19.8%)

Flexible

37 listings

19.8% of total

Moderate (18.2%)

Moderate

34 listings

18.2% of total

Firm (36.9%)

Firm

69 listings

36.9% of total

Strict (24.6%)

Strict

46 listings

24.6% of total

Cancellation Policy Insights for La Turballe

  • The prevailing Airbnb cancellation policy trend in La Turballe is Firm, used by 36.9% of listings.
  • A majority (61.5%) of hosts in La Turballe utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.9% market standard in La Turballe.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Turballe.

La Turballe STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Turballe

  • The overall average booking lead time for vacation rentals in La Turballe is 58 days.
  • Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in La Turballe.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
  • Monitor your own booking lead times against these La Turballe averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Turballe (2025)

Amenity Prevalence

Amenity Insights for La Turballe

  • Essential amenities in La Turballe that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Turballe: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Turballe to stay competitive.

La Turballe Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Turballe

  • The typical guest profile for Airbnb in La Turballe consists of primarily domestic travelers (89%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 89.1% of guests.
  • Key international markets include France (89.1%) and Germany (3.1%).
  • Top languages spoken are French (45.6%) followed by English (32.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Turballe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Le Bois-Plage-en-Ré303$2,528$284.6345%
Sainte-Florence10$2,445$233.7846%
La Flotte396$2,382$236.5346%
Île-de-Bréhat46$2,254$221.5245%
La Couarde-sur-Mer218$2,188$259.2341%
Le Parc13$2,138$173.3143%
Ombrée d'Anjou21$2,063$213.6335%
Lanmodez19$2,050$219.9342%
Île-aux-Moines98$2,048$236.1742%
Laillé12$2,046$116.6537%

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