La Roche-sur-Yon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in La Roche-sur-Yon in 2025? Explore comprehensive Airbnb analytics for La Roche-sur-Yon, Pays de la Loire, France to uncover income potential. This 2025 STR market report for La Roche-sur-Yon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 288 active listings.
Whether you're considering an Airbnb investment in La Roche-sur-Yon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Roche-sur-Yon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Roche-sur-Yon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Roche-sur-Yon (2025)
Understanding the monthly revenue variations for Airbnb listings in La Roche-sur-Yon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Roche-sur-Yon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Roche-sur-Yon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,397 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $464, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Roche-sur-Yon
La Roche-sur-Yon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Roche-sur-Yon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Roche-sur-Yon:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Roche-sur-Yon
Average Daily Rate (ADR) Airbnb Trends in La Roche-sur-Yon (2025)
Effective short term rental pricing strategy in La Roche-sur-Yon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Roche-sur-Yon typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in La Roche-sur-Yon
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Airbnb Seasonality Analysis & Trends in La Roche-sur-Yon (2025)
Peak Season (August, June, May)
- Revenue averages $1,366 per month
- Occupancy rates average 52.5%
- Daily rates average $72
Shoulder Season
- Revenue averages $1,056 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $71
Low Season (January, February, March)
- Revenue drops to average $769 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $68
Seasonality Insights for La Roche-sur-Yon
- The Airbnb seasonality in La Roche-sur-Yon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Roche-sur-Yon's highest earning potential, with monthly revenues capable of climbing to $1,440, occupancy reaching a high of 62.6%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $715, occupancy could drop to 39.1%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Roche-sur-Yon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Roche-sur-Yon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Roche-sur-Yon (2025)
Exploring the top neighborhoods for short-term rentals in La Roche-sur-Yon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of La Roche-sur-Yon, offering a vibrant atmosphere with shops, restaurants, and historical sites. Ideal for tourists who want to explore the city life and local culture. | Place Napoleon, La Roche-sur-Yon Museum, Theatre Municipal, Shopping in Rue de l'Industrie, Local cafes and bistros |
| Parc des Expositions | A central location for events and exhibitions, attracting business travelers and visitors during conventions. Close to various amenities and public transport. | Parc des Expositions, Exhibition events, Restaurants nearby, Public transport access |
| Les Halles | A lively area full of local markets and eateries, perfect for visitors looking to experience traditional French cuisine and shopping. | Les Halles Market, Local bakeries, Restaurants, Café culture, Street performances |
| Espace des Records | An area known for its recreational spaces and family-friendly activities, appealing to families and tourists looking for outdoor experiences. | Parc des Records, Walking and biking paths, Playgrounds, Sporting events, Community activities |
| La Roche sur Yon Marina | A beautiful area near the marina featuring water activities and scenic views, great for tourists who enjoy nature and leisure. | Yon River, Boat rentals, Scenic walks, Fishing spots, Restaurants with river views |
| St. Andre d'Ornay | A quaint neighborhood offering a mix of residential charm and local amenities, suitable for those looking for a quieter stay outside the hustle and bustle. | Local parks, Community markets, Neighborhood cafes, Quiet streets, Family-friendly atmosphere |
| Les Sables-d'Olonne | A short distance from La Roche-sur-Yon, this coastal town is famous for its beaches and seaside activities, attracting beachgoers and vacationers. | Beautiful beaches, Promenade des Sables, Aquarium, Water sports, Local seafood restaurants |
| Vendée History | This area showcases the rich history of the Vendée region, suitable for guests interested in culture, history, and regional heritage. | Historical landmarks, Museums, Cultural events, Guided tours of historical sites, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in La Roche-sur-Yon (2025)
While La Roche-sur-Yon, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Roche-sur-Yon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in La Roche-sur-Yon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Roche-sur-Yonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome
Entire Place • 3 bedrooms
Love Room "EL TIGRE" Luxeuse, SPA
Entire Place • 1 bedroom
Warm house - Close to the sea-Puy du Fou
Entire Place • 4 bedrooms
Quiet farm
Private Room • 5 bedrooms
Quiet house with desk, garden, garage
Entire Place • 4 bedrooms
Spacious house close to the city and countryside
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Roche-sur-Yon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Roche-sur-Yon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Belle Conciergerie | 6 | $70,640 | 159 | 4.63/5.0 |
| Daniel | 6 | $68,782 | 525 | 4.85/5.0 |
| Benoit | 4 | $63,606 | 162 | 4.92/5.0 |
| Isabelle | 6 | $61,514 | 230 | 4.00/5.0 |
| Bastien | 4 | $52,670 | 266 | 4.90/5.0 |
| Julien | 2 | $52,421 | 41 | 4.92/5.0 |
| Loic | 4 | $49,567 | 76 | 4.83/5.0 |
| Chloé & Nicolas | 4 | $44,830 | 230 | 4.91/5.0 |
| Monique | 3 | $44,254 | 239 | 4.98/5.0 |
| Kévin | 1 | $42,233 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Roche-sur-Yon.
Dive Deeper: Advanced La Roche-sur-Yon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Roche-sur-Yon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Roche-sur-Yon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Roche-sur-Yon
- The La Roche-sur-Yon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 288 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Roche-sur-Yon, Apartment/Condo properties are the most common (49.7%), reflecting the local real estate landscape.
- Houses represent a significant 42.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.5%) offer potential for unique stay experiences.
La Roche-sur-Yon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Roche-sur-Yon
- The dominant room capacity in La Roche-sur-Yon is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.9% of the active Airbnb listings in La Roche-sur-Yon, indicating a high concentration in these sizes.
La Roche-sur-Yon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Roche-sur-Yon
- The most common guest capacity trend in La Roche-sur-Yon vacation rentals is listings accommodating 2 guests (35.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Roche-sur-Yon STR market, accounting for 56.9% of listings.
- A significant 40.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in La Roche-sur-Yon.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Roche-sur-Yon.
- On average, properties in La Roche-sur-Yon are equipped to host 2.8 guests.
La Roche-sur-Yon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Roche-sur-Yon
- The most common availability pattern in La Roche-sur-Yon falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in La Roche-sur-Yon (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Roche-sur-Yon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
33.6% of total
2 Nights
87 listings
33.2% of total
3 Nights
38 listings
14.5% of total
4-6 Nights
20 listings
7.6% of total
7-29 Nights
7 listings
2.7% of total
30+ Nights
22 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in La Roche-sur-Yon is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.8%) of the La Roche-sur-Yon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of La Roche-sur-Yon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Roche-sur-Yon.
La Roche-sur-Yon Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
1.2% of total
Non-refundable
2 listings
0.8% of total
Flexible
90 listings
36.1% of total
Moderate
97 listings
39% of total
Firm
24 listings
9.6% of total
Strict
33 listings
13.3% of total
Cancellation Policy Insights for La Roche-sur-Yon
- The prevailing Airbnb cancellation policy trend in La Roche-sur-Yon is Moderate, used by 39% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in La Roche-sur-Yon may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39% market standard in La Roche-sur-Yon.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Roche-sur-Yon.
La Roche-sur-Yon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Roche-sur-Yon
- The overall average booking lead time for vacation rentals in La Roche-sur-Yon is 39 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in La Roche-sur-Yon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these La Roche-sur-Yon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Roche-sur-Yon (2025)
Amenity Prevalence
Amenity Insights for La Roche-sur-Yon
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Roche-sur-Yon to stay competitive.
La Roche-sur-Yon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Roche-sur-Yon
- The typical guest profile for Airbnb in La Roche-sur-Yon consists of primarily domestic travelers (94%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.5% of guests.
- Key international markets include France (93.5%) and Spain (0.9%).
- Top languages spoken are French (52.2%) followed by English (29%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Roche-sur-Yon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Abzac | 12 | $2,415 | $349.03 | 36% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Saint-Georges-des-Coteaux | 12 | $2,335 | $187.61 | 43% |