La Bernerie-en-Retz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in La Bernerie-en-Retz in 2025? Explore comprehensive Airbnb analytics for La Bernerie-en-Retz, Pays de la Loire, France to uncover income potential. This 2025 STR market report for La Bernerie-en-Retz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 154 active listings.
Whether you're considering an Airbnb investment in La Bernerie-en-Retz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Bernerie-en-Retz Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Bernerie-en-Retz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Bernerie-en-Retz (2025)
Understanding the monthly revenue variations for Airbnb listings in La Bernerie-en-Retz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Bernerie-en-Retz is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Bernerie-en-Retz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,602+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Bernerie-en-Retz
La Bernerie-en-Retz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Bernerie-en-Retz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Bernerie-en-Retz:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Bernerie-en-Retz
Average Daily Rate (ADR) Airbnb Trends in La Bernerie-en-Retz (2025)
Effective short term rental pricing strategy in La Bernerie-en-Retz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Bernerie-en-Retz typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in La Bernerie-en-Retz
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Airbnb Seasonality Analysis & Trends in La Bernerie-en-Retz (2025)
Peak Season (August, July, April)
- Revenue averages $2,633 per month
- Occupancy rates average 55.4%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,658 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $144
Low Season (February, March, November)
- Revenue drops to average $1,034 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $134
Seasonality Insights for La Bernerie-en-Retz
- The Airbnb seasonality in La Bernerie-en-Retz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Bernerie-en-Retz's highest earning potential, with monthly revenues capable of climbing to $3,115, occupancy reaching a high of 69.1%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $959, occupancy could drop to 23.1%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Bernerie-en-Retz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Bernerie-en-Retz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Bernerie-en-Retz (2025)
Exploring the top neighborhoods for short-term rentals in La Bernerie-en-Retz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de La Bernerie | The main beach in La Bernerie-en-Retz, known for its beautiful golden sand and family-friendly atmosphere. It attracts both families and couples looking for a seaside getaway. | Beachfront promenade, Water sports activities, Coastal walking paths, Beachside restaurants, Lifeguarded swimming areas, Nearby dunes |
| Centre-ville | The charming town center with its shops, cafes, and local markets. This area appeals to visitors looking to experience the local culture and cuisine. | Local markets, Restaurants and cafes, Historical architecture, Artisan shops, Cultural events, Town square |
| Port de La Bernerie | The picturesque harbor area offers a glimpse of local maritime life and is a hub for boating and fishing activities, popular among tourists and locals alike. | Fishing boats, Boat rentals, Harbor-side dining, Maritime museum, Scenic views, Waterfront walks |
| Les Marais | A beautiful, nature-rich area surrounding the marshes, perfect for those seeking tranquility and nature experiences, including bird watching and hikes. | Nature trails, Bird watching, Scenic viewpoints, Photography spots, Flora and fauna diversity, Cycling routes |
| Sentier de la Côte | The coastal path that runs along the coastline, ideal for walking and cycling while enjoying stunning views of the Atlantic Ocean. | Scenic coastal views, Walking and cycling trails, Access to remote beaches, Wildlife watching, Picnic spots, Photography opportunities |
| Les Pins | A wooded area providing a peaceful setting for those who enjoy nature and tranquility, yet close to the beach and town amenities. | Pine forests, Walking paths, Camping areas, Picnic grounds, Wildlife trails, Nature exploration |
| Nearby Ile de Noirmoutier | The nearby island is a popular day trip destination, known for its beautiful beaches and charming villages, drawing tourists for its unique experience. | Beaches, Historical sites, Local cuisine, Charming villages, Water sports, Cycling paths |
| Côte de Jade | The broader coastal area known for its beautiful landscapes and seaside towns, attracts visitors looking for both relaxation and adventure. | Secluded beaches, Water activities, Coastal towns, Charming architecture, Outdoor adventures, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in La Bernerie-en-Retz (2025)
Yes, La Bernerie-en-Retz, Pays de la Loire, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Bernerie-en-Retz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in La Bernerie-en-Retz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Bernerie-en-Retzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea view villa, beach 100m away, La Bernerie En Retz
Entire Place • 6 bedrooms
Large villa 200m from the sea
Entire Place • 6 bedrooms
Villa 18 pers. with jacuzzis close to the sea
Entire Place • 8 bedrooms
5 bedroom architect's house - beach and village
Entire Place • 5 bedrooms
Charming Villa 40m from sea
Entire Place • 7 bedrooms
Beautiful house with garden near beach and shops
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Bernerie-en-Retz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Bernerie-en-Retz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 1 | $87,544 | 12 | 4.92/5.0 |
| Sophie | 1 | $81,281 | 13 | 4.92/5.0 |
| Soizic | 13 | $75,490 | 141 | 4.69/5.0 |
| Judith | 3 | $68,307 | 44 | 4.34/5.0 |
| L'Équipe Hoomy Conciergerie | 4 | $65,697 | 10 | 2.23/5.0 |
| Martin | 2 | $64,447 | 26 | 4.79/5.0 |
| Florence Marie Marguerite | 4 | $55,457 | 19 | 3.44/5.0 |
| Aurélie | 1 | $50,073 | 5 | 5.00/5.0 |
| Elisabeth | 4 | $47,962 | 62 | 4.89/5.0 |
| Laeti | 1 | $40,778 | 11 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Bernerie-en-Retz.
Dive Deeper: Advanced La Bernerie-en-Retz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Bernerie-en-Retz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Bernerie-en-Retz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Bernerie-en-Retz
- The La Bernerie-en-Retz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Bernerie-en-Retz, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.8%) offer potential for unique stay experiences.
La Bernerie-en-Retz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Bernerie-en-Retz
- The dominant room capacity in La Bernerie-en-Retz is 2 bedrooms listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.7% of the active Airbnb listings in La Bernerie-en-Retz, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Bernerie-en-Retz.
La Bernerie-en-Retz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Bernerie-en-Retz
- The most common guest capacity trend in La Bernerie-en-Retz vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the La Bernerie-en-Retz STR market, accounting for 50.7% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Bernerie-en-Retz.
- On average, properties in La Bernerie-en-Retz are equipped to host 5.0 guests.
La Bernerie-en-Retz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Bernerie-en-Retz
- The most common availability pattern in La Bernerie-en-Retz falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Bernerie-en-Retz (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Bernerie-en-Retz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
7.2% of total
2 Nights
45 listings
32.4% of total
3 Nights
15 listings
10.8% of total
4-6 Nights
23 listings
16.5% of total
7-29 Nights
20 listings
14.4% of total
30+ Nights
26 listings
18.7% of total
Key Insights
- The most prevalent minimum stay requirement in La Bernerie-en-Retz is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.7%) caters to monthly stays (30+ nights) in La Bernerie-en-Retz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of La Bernerie-en-Retz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.2% currently do.
- A 2-night minimum appears standard (32.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Bernerie-en-Retz.
La Bernerie-en-Retz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.5% of total
Flexible
22 listings
16.8% of total
Moderate
43 listings
32.8% of total
Firm
32 listings
24.4% of total
Strict
32 listings
24.4% of total
Cancellation Policy Insights for La Bernerie-en-Retz
- The prevailing Airbnb cancellation policy trend in La Bernerie-en-Retz is Moderate, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (49.6%) and stricter (48.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in La Bernerie-en-Retz.
- Regularly review your cancellation policy against competitors and market demand shifts in La Bernerie-en-Retz.
La Bernerie-en-Retz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Bernerie-en-Retz
- The overall average booking lead time for vacation rentals in La Bernerie-en-Retz is 58 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in La Bernerie-en-Retz.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these La Bernerie-en-Retz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Bernerie-en-Retz (2025)
Amenity Prevalence
Amenity Insights for La Bernerie-en-Retz
- Essential amenities in La Bernerie-en-Retz that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Bernerie-en-Retz: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Bernerie-en-Retz to stay competitive.
La Bernerie-en-Retz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Bernerie-en-Retz
- The typical guest profile for Airbnb in La Bernerie-en-Retz consists of primarily domestic travelers (90%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 89.7% of guests.
- Key international markets include France (89.7%) and Germany (3.1%).
- Top languages spoken are French (47.3%) followed by English (32.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Bernerie-en-Retz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |