Guérande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Guérande in 2025? Explore comprehensive Airbnb analytics for Guérande, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Guérande, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 289 active listings.
Whether you're considering an Airbnb investment in Guérande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guérande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guérande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guérande (2025)
Understanding the monthly revenue variations for Airbnb listings in Guérande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guérande is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guérande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,876 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,095 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $589, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guérande
Guérande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guérande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guérande:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guérande
Average Daily Rate (ADR) Airbnb Trends in Guérande (2025)
Effective short term rental pricing strategy in Guérande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guérande typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Guérande
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Airbnb Seasonality Analysis & Trends in Guérande (2025)
Peak Season (August, July, May)
- Revenue averages $2,314 per month
- Occupancy rates average 55.1%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,336 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $822 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $136
Seasonality Insights for Guérande
- The Airbnb seasonality in Guérande shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guérande's highest earning potential, with monthly revenues capable of climbing to $2,796, occupancy reaching a high of 69.2%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $774, occupancy could drop to 27.0%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guérande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guérande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guérande (2025)
Exploring the top neighborhoods for short-term rentals in Guérande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Ville Close | Charming medieval walled town offering a unique blend of history and local culture. Ideal for guests looking to explore medieval architecture and coastal beauty. | Medieval walls, Basilique Saint-Aubin, Place du Poids Public, Port de Guérande, Quayside restaurants |
| Salt Marshes | Scenic natural area known for its stunning landscapes and unique ecosystem. Attracts nature lovers and those seeking tranquility with opportunities for hiking and bird watching. | Salt marshes, Parc Naturel Regional de Brière, Birdwatching tours, Bicycle paths, Local salt farms |
| Guérande Town Center | Bustling town area filled with shops, eateries, and local markets. Popular among travelers looking for a vibrant experience and local cuisine. | Local markets, Artisan shops, Restaurants, Guérande’s city hall, Historical sites |
| La Baule | Nearby upscale beach resort known for its long sandy beach and luxury ambiance. Perfect for guests seeking a high-end vacation experience. | La Baule beach, Thalasso Spa, Golf courses, Dining options, Water sports |
| Piriac-sur-Mer | Quaint coastal town offering beautiful beaches and a charming harbor. Great for guests looking for a laid-back seaside experience. | Piriac beach, Harbor views, Local seafood restaurants, Coastal trails, Historic village center |
| Brière Regional Natural Park | Unique wetland area, perfect for eco-tourism. Engages visitors interested in natural landscapes and outdoor activities. | Boating tours, Wildlife watching, Walking trails, Traditional cottages, Canoeing |
| Saint-Nazaire | Nearby city well-connected and known for its shipbuilding heritage. Attracts business travelers and offers various cultural experiences. | U Boat Pens, Ecomusée, Saint-Nazaire Escal'Atlantic, Local gastronomy, Beaches |
| Le Croisic | Charming fishing town known for its picturesque harbor and beautiful coastlines. Great for those wanting a mix of relaxation and local culture. | Le Croisic Oceanarium, Historic harbor, Walking paths, Dining by the sea, Craft shops |
Understanding Airbnb License Requirements & STR Laws in Guérande (2025)
While Guérande, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guérande to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Guérande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guérandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kentañ - Large House in Guérande (2 to 12 people)
Entire Place • 4 bedrooms
Large family home Guérande, 5 bedrooms, 7 beds
Entire Place • 5 bedrooms
10 chambres / 20 personnes en camping 4*
Entire Place • 10 bedrooms
Beautiful home in Guerande with WiFi
Entire Place • 8 bedrooms
Maison avec piscine et jaccuzi
Entire Place • 3 bedrooms
Charming renovated paludier house with garden
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guérande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guérande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 9 | $181,391 | 754 | 4.91/5.0 |
| Maëlle | 4 | $96,888 | 292 | 4.97/5.0 |
| Cécilia | 6 | $94,942 | 44 | 3.19/5.0 |
| Lise-Marie Et François | 2 | $74,350 | 485 | 4.89/5.0 |
| Fanny Et Amandine | 5 | $62,905 | 27 | 2.84/5.0 |
| Morgane | 2 | $62,707 | 31 | 4.78/5.0 |
| Jérémy Et Camille | 2 | $56,775 | 43 | 2.49/5.0 |
| Pascale Et Jerome | 4 | $56,085 | 262 | 4.91/5.0 |
| Eden | 3 | $52,403 | 17 | 3.01/5.0 |
| Emmanuelle Et Alexandre | 6 | $49,078 | 323 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guérande.
Dive Deeper: Advanced Guérande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guérande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuérande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guérande
- The Guérande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 289 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guérande, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.6%) offer potential for unique stay experiences.
Guérande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guérande
- The dominant room capacity in Guérande is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Guérande, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guérande.
Guérande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guérande
- The most common guest capacity trend in Guérande vacation rentals is listings accommodating 4 guests (25.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Guérande STR market, accounting for 45.4% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guérande.
- On average, properties in Guérande are equipped to host 4.3 guests.
Guérande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guérande
- The most common availability pattern in Guérande falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Guérande (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guérande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
12.2% of total
2 Nights
97 listings
35.9% of total
3 Nights
33 listings
12.2% of total
4-6 Nights
37 listings
13.7% of total
7-29 Nights
43 listings
15.9% of total
30+ Nights
27 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Guérande is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Guérande hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (35.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guérande.
Guérande Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Flexible
55 listings
23.7% of total
Moderate
74 listings
31.9% of total
Firm
41 listings
17.7% of total
Strict
61 listings
26.3% of total
Cancellation Policy Insights for Guérande
- The prevailing Airbnb cancellation policy trend in Guérande is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Guérande.
- Regularly review your cancellation policy against competitors and market demand shifts in Guérande.
Guérande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guérande
- The overall average booking lead time for vacation rentals in Guérande is 52 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Guérande.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Guérande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guérande (2025)
Amenity Prevalence
Amenity Insights for Guérande
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guérande to stay competitive.
Guérande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guérande
- The typical guest profile for Airbnb in Guérande consists of primarily domestic travelers (91%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.1% of guests.
- Key international markets include France (91.1%) and United Kingdom (2%).
- Top languages spoken are French (47.4%) followed by English (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guérande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |