Ustou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ustou in 2025? Explore comprehensive Airbnb analytics for Ustou, Occitania, France to uncover income potential. This 2025 STR market report for Ustou, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 180 active listings.

Whether you're considering an Airbnb investment in Ustou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ustou Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ustou Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$93
The average rental revenue earned for an occupied room per day in Ustou.
Occupancy Rate(?)
29.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,953
Typical annual income for an Airbnb listing in Ustou. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.0%
Positive growth (4.0%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Ustou.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Ustou.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
180
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ustou (2025)

Understanding the monthly revenue variations for Airbnb listings in Ustou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ustou is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ustou across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,299 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $659 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ustou

Ustou Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ustou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ustou:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ustou

Average Daily Rate (ADR) Airbnb Trends in Ustou (2025)

Effective short term rental pricing strategy in Ustou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ustou typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
  • Typical properties (Median) charge around $89 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Ustou

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Airbnb Seasonality Analysis & Trends in Ustou (2025)

Peak Season (February, August, December)
  • Revenue averages $1,285 per month
  • Occupancy rates average 43.8%
  • Daily rates average $107
Shoulder Season
  • Revenue averages $871 per month
  • Occupancy maintains around 23.7%
  • Daily rates hold near $106
Low Season (September, October, November)
  • Revenue drops to average $584 per month
  • Occupancy decreases to average 24.5%
  • Daily rates adjust to average $102

Seasonality Insights for Ustou

  • The Airbnb seasonality in Ustou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ustou's highest earning potential, with monthly revenues capable of climbing to $1,580, occupancy reaching a high of 55.4%, and ADRs peaking at $110.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $494, occupancy could drop to 16.1%, and ADRs may adjust down to $97.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ustou.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ustou seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ustou (2025)

Exploring the top neighborhoods for short-term rentals in Ustou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ustou Village
Charming village with traditional architecture and a quaint atmosphere. Ideal for travelers seeking a peaceful retreat amid nature, especially in ski season.
Ustou Ski Resort, Église Saint-Barthélemy, Local markets, Hiking trails in the Ariège, Pic de Saint-Barthélemy
Ariège Valley
Scenic valley known for its stunning landscapes and outdoor activities. Popular with nature lovers and outdoor sports enthusiasts.
Ariège River, Hiking and biking paths, Caving and spelunking tours, Wildlife viewing, Fishing spots
Orlu
A picturesque commune with easy access to the Orlu Valley. Perfect for nature and adventure seekers looking to explore the Pyrenees.
Orlu Valley, Nature reserves, Cycling routes, Local fauna and flora, Scenic viewpoints
Ax-les-Thermes
Famous for its thermal baths and ski resort, attracting tourists year-round. It's a hotspot for wellness and winter sports.
Thermal spas, Ski resorts, Ax-3-Domaines, Panoramic views, Local festivals
Mirepoix
Historic town with medieval architecture and a vibrant market scene. Great for cultural tourism and short stays.
Mirepoix Cathedral, Market square, Local artisan shops, Beautiful medieval streets, Culinary tours
Saverdun
Strategic location between Toulouse and the Pyrenees, making it convenient for travelers. Known for its rich history and local events.
Historical sites, Local vineyards, Annual festivals, Art exhibitions, Scenic nature paths
Foix
Capital of the Ariège department with a rich historical background. Popular for its castle and outdoor adventure activities.
Foix Castle, Outdoor sports, Historic town center, Local cuisine, Scenic river walks
Seix
Nestled in the heart of the Pyrenees, this town is a gateway for hiking and mountain sports. Ideal for eco-tourism and adventure seekers.
Hiking trails, Scenic vistas, Cultural festivals, Local gastronomy, Outdoor sports activities

Understanding Airbnb License Requirements & STR Laws in Ustou (2025)

While Ustou, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ustou to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Ustou (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ustoubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New chalet, very nice view

New chalet, very nice view

Entire Place • 3 bedrooms

$37,123
Revenue
61.8%
Occupancy
$134.08
Daily Rate
Chalet de Montagne - Guzet - Ariège

Chalet de Montagne - Guzet - Ariège

Entire Place • 3 bedrooms

$26,595
Revenue
63.6%
Occupancy
$104.40
Daily Rate
Chalet in the heart of Guzet resort!

Chalet in the heart of Guzet resort!

Entire Place • 3 bedrooms

$26,343
Revenue
51.6%
Occupancy
$115.55
Daily Rate
Beautiful Chalet Atypique Renove.

Beautiful Chalet Atypique Renove.

Entire Place • 3 bedrooms

$25,734
Revenue
66.0%
Occupancy
$88.94
Daily Rate
Chalet for 6 people in Guzet

Chalet for 6 people in Guzet

Entire Place • 1 bedroom

$25,299
Revenue
60.3%
Occupancy
$104.75
Daily Rate
Le Nid de Laly

Le Nid de Laly

Entire Place • 1 bedroom

$25,158
Revenue
59.5%
Occupancy
$115.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ustou (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ustou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Agence Des Hautes Vallées48$189,2593033.35/5.0
Caroline4$64,7234584.80/5.0
Clement1$37,123584.97/5.0
Laetitia2$29,328444.91/5.0
Muriel1$26,595274.93/5.0
Loclair1$26,343104.50/5.0
Jérôme1$25,299164.81/5.0
Elodie1$25,158694.94/5.0
Anthony1$22,974234.91/5.0
Jean-Philippe1$21,918174.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ustou.

Dive Deeper: Advanced Ustou STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ustou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ustou Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ustou

  • The Ustou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 180 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ustou, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 35.6% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.

Ustou Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ustou

  • The dominant room capacity in Ustou is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.2% of the active Airbnb listings in Ustou, indicating a high concentration in these sizes.

Ustou Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ustou

  • The most common guest capacity trend in Ustou vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Ustou STR market, accounting for 56.7% of listings.
  • 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ustou.
  • On average, properties in Ustou are equipped to host 5.3 guests.

Ustou Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ustou

  • The most common availability pattern in Ustou falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ustou (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ustou Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.6%)

1 Night

20 listings

11.6% of total

2 Nights (35.5%)

2 Nights

61 listings

35.5% of total

3 Nights (4.1%)

3 Nights

7 listings

4.1% of total

4-6 Nights (13.4%)

4-6 Nights

23 listings

13.4% of total

7-29 Nights (15.1%)

7-29 Nights

26 listings

15.1% of total

30+ Nights (20.3%)

30+ Nights

35 listings

20.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Ustou is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (20.3%) caters to monthly stays (30+ nights) in Ustou, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 35.5% of Ustou hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
  • A 2-night minimum appears standard (35.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ustou.

Ustou Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.9%)

Flexible

16 listings

9.9% of total

Moderate (18%)

Moderate

29 listings

18% of total

Firm (21.7%)

Firm

35 listings

21.7% of total

Strict (50.3%)

Strict

81 listings

50.3% of total

Cancellation Policy Insights for Ustou

  • The prevailing Airbnb cancellation policy trend in Ustou is Strict, used by 50.3% of listings.
  • A majority (72.0%) of hosts in Ustou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 50.3% market standard in Ustou.
  • With 50.3% using Strict terms, this is a viable option in Ustou, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ustou.

Ustou STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ustou

  • The overall average booking lead time for vacation rentals in Ustou is 37 days.
  • Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Ustou.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Ustou averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ustou (2025)

Amenity Prevalence

Amenity Insights for Ustou

  • Essential amenities in Ustou that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ustou: Kitchen, Heating.
  • Prioritize adding missing essentials: Kitchen, Heating.
  • Consider adding popular differentiators like TV or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ustou to stay competitive.

Ustou Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ustou

  • The typical guest profile for Airbnb in Ustou consists of primarily domestic travelers (87%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 86.7% of guests.
  • Key international markets include France (86.7%) and Spain (7%).
  • Top languages spoken are French (41.7%) followed by English (30.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toulouse and Barcelona.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ustou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Canyelles49$5,958$1023.9437%
Arenys de Munt28$5,100$514.2741%
Teià25$5,027$348.4545%
Cornellà del Terri17$4,960$460.9641%
Tiana12$4,955$299.9748%
Amer10$4,848$397.5840%
Bescanó11$4,761$445.3841%
Porqueres12$4,714$469.0536%
Premià de Dalt28$4,630$345.4349%
Cabrils53$4,474$436.5848%

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