Sommières Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Sommières in 2025? Explore comprehensive Airbnb analytics for Sommières, Occitania, France to uncover income potential. This 2025 STR market report for Sommières, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Sommières, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sommières Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sommières Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sommières (2025)
Understanding the monthly revenue variations for Airbnb listings in Sommières is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sommières is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sommières across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $589, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sommières
Sommières Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sommières STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sommières:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sommières
Average Daily Rate (ADR) Airbnb Trends in Sommières (2025)
Effective short term rental pricing strategy in Sommières involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sommières typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Sommières
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Airbnb Seasonality Analysis & Trends in Sommières (2025)
Peak Season (August, July, May)
- Revenue averages $3,084 per month
- Occupancy rates average 48.8%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,656 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $881 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $164
Seasonality Insights for Sommières
- The Airbnb seasonality in Sommières shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sommières's highest earning potential, with monthly revenues capable of climbing to $3,732, occupancy reaching a high of 60.5%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $796, occupancy could drop to 23.6%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sommières.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sommières seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sommières (2025)
Exploring the top neighborhoods for short-term rentals in Sommières? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming historic streets of Sommières attract visitors looking for a taste of medieval France. With its well-preserved architecture and local shops, it offers a unique stay near cultural sites. | Sommières Castle, Roman Bridge, Market Square, Museum of the Romanity, Église Saint-Étienne |
| Nature Escapes | Surrounded by beautiful countryside and vineyards, this area is great for tourists seeking outdoor adventures and wine tasting experiences in the Languedoc region. | Vineyards and Wineries, Camargue Nature Park, Hiking Trails, Cycling Routes, Gardens of the Château |
| Riverside Retreat | Locations near the river provide a picturesque setting for relaxation and outdoor activities, appealing to families and nature lovers. | River Gardon, Kayaking, Fishing Spots, Picnic Areas, Scenic Walkways |
| Cultural Hub | Art and history enthusiasts are drawn to the cultural offerings of Sommières, including festivals and local artisan markets throughout the year. | Cultural Festivals, Seasonal Markets, Local Art Galleries, Historic Tours, Traditional Cuisine |
| Vineyard Villages | Close to the famous vineyards in the region, this area is perfect for wine lovers and offers authentic rural experiences. | Wine Tasting Tours, Vineyard Tours, Local Produce Markets, Culinary Workshops, Scenic Vineyards |
| Family-Friendly Areas | Neighborhoods with family-friendly amenities make it an ideal spot for travelers with children, offering ample outdoor spaces and activities. | Parks and Playgrounds, Family-Friendly Restaurants, Outdoor Festivals, Children's Activities, Aquatic Centers |
| Gastronomic District | Known for its diverse culinary options, this spot attracts food enthusiasts eager to explore local cuisine and dining experiences. | Local Restaurants, Cooking Classes, Food Festivals, Gourmet Shops, Specialty Food Tours |
| Adventure Zones | For the more adventurous travelers, locations providing access to biking, hiking, and water activities are highly sought after. | Mountain Biking Trails, Hiking Paths, Water Sports Activities, Adventure Parks, Guided Tours |
Understanding Airbnb License Requirements & STR Laws in Sommières (2025)
While Sommières, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sommières to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Sommières (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sommièresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MAS BLEU spectacular house in medieval town
Entire Place • 6 bedrooms
Mas Provençal in a 1.5 Hectare estate
Entire Place • 7 bedrooms
Le Clos Saint Vincent, luxury for 12 people
Entire Place • 5 bedrooms
Villa RIVIERA with hot tub and pool in Sommières
Entire Place • 1 bedroom
Quiet family home with Swimming Pool & Garden
Entire Place • 5 bedrooms
Villa contemporaine
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sommières (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sommières based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inés | 3 | $180,130 | 67 | 4.93/5.0 |
| Jonathan | 2 | $128,629 | 45 | 4.96/5.0 |
| Eric | 4 | $93,673 | 208 | 4.95/5.0 |
| Chantal | 1 | $54,510 | 34 | 4.88/5.0 |
| Aubin | 2 | $49,044 | 108 | 5.00/5.0 |
| Florentine | 4 | $37,969 | 15 | 2.44/5.0 |
| Anais | 1 | $37,584 | 10 | 4.80/5.0 |
| Host #32943358 | 1 | $36,038 | 1 | 0.00/5.0 |
| Eve | 2 | $35,327 | 60 | 4.93/5.0 |
| Jérémy | 3 | $32,489 | 7 | 3.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sommières.
Dive Deeper: Advanced Sommières STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sommières. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSommières Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sommières
- The Sommières Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sommières, House properties are the most common (62.4%), reflecting the local real estate landscape.
- Houses represent a significant 62.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 10.6%) offer potential for unique stay experiences.
Sommières Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sommières
- The dominant room capacity in Sommières is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Sommières, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sommières.
Sommières Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sommières
- The most common guest capacity trend in Sommières vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sommières STR market, accounting for 47.1% of listings.
- 36.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sommières.
- On average, properties in Sommières are equipped to host 4.6 guests.
Sommières Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sommières
- The most common availability pattern in Sommières falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sommières (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sommières Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
21.5% of total
2 Nights
15 listings
19% of total
3 Nights
9 listings
11.4% of total
4-6 Nights
16 listings
20.3% of total
7-29 Nights
9 listings
11.4% of total
30+ Nights
13 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sommières is 1 Night, adopted by 21.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Sommières, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21.5% of Sommières hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sommières.
Sommières Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
20.3% of total
Moderate
15 listings
21.7% of total
Firm
22 listings
31.9% of total
Strict
18 listings
26.1% of total
Cancellation Policy Insights for Sommières
- The prevailing Airbnb cancellation policy trend in Sommières is Firm, used by 31.9% of listings.
- A majority (58.0%) of hosts in Sommières utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.9% market standard in Sommières.
- Regularly review your cancellation policy against competitors and market demand shifts in Sommières.
Sommières STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sommières
- The overall average booking lead time for vacation rentals in Sommières is 48 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sommières.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Sommières averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sommières (2025)
Amenity Prevalence
Amenity Insights for Sommières
- Essential amenities in Sommières that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sommières: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sommières to stay competitive.
Sommières Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sommières
- The typical guest profile for Airbnb in Sommières consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.4% of guests.
- Key international markets include France (74.4%) and Germany (5.7%).
- Top languages spoken are French (39.6%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Montpellier.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sommières Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |