Sérignan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Sérignan in 2025? Explore comprehensive Airbnb analytics for Sérignan, Occitania, France to uncover income potential. This 2025 STR market report for Sérignan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 248 active listings.
Whether you're considering an Airbnb investment in Sérignan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sérignan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sérignan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sérignan (2025)
Understanding the monthly revenue variations for Airbnb listings in Sérignan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sérignan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sérignan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,168+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,859 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,026 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $527, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sérignan
Sérignan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sérignan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sérignan:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sérignan
Average Daily Rate (ADR) Airbnb Trends in Sérignan (2025)
Effective short term rental pricing strategy in Sérignan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sérignan typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Sérignan
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Airbnb Seasonality Analysis & Trends in Sérignan (2025)
Peak Season (August, July, June)
- Revenue averages $2,419 per month
- Occupancy rates average 52.7%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,267 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $118
Low Season (January, March, November)
- Revenue drops to average $757 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $113
Seasonality Insights for Sérignan
- The Airbnb seasonality in Sérignan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sérignan's highest earning potential, with monthly revenues capable of climbing to $2,969, occupancy reaching a high of 67.2%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $709, occupancy could drop to 21.7%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sérignan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sérignan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sérignan (2025)
Exploring the top neighborhoods for short-term rentals in Sérignan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sérignan Beach | A beautiful stretch of coastline popular for its sandy beaches and proximity to nature. Ideal for families and beach lovers seeking relaxation and fun under the sun. | Sérignan Plage, Etang de Montady, Nature Reserve of Bagnas, Cap d'Agde, Vias Beach |
| Sérignan Village | Charming village featuring traditional French architecture and a local community feel. A great choice for those who want a more authentic experience away from tourist hotspots. | Église Saint-Saturnin, Local markets, Café de la Plage, Nearby vineyards, Historic town center |
| Close to Béziers | Strategically located near Béziers, offering great access to the larger city amenities while providing a more peaceful setting. Exciting for travelers who seek both convenience and tranquility. | Place de la Révolution, Béziers Cathedral, Les Neuf Écluses de Fonserannes, Canal du Midi, Wine tours |
| Cap d'Agde | A vibrant seaside resort known for its animated nightlife and beautiful beaches. Very popular among tourists, especially in summer, making it a prime Airbnb location. | Cap d'Agde Naturist Village, Aqualand Cap d'Agde, Plage de la Roquille, Les Pénitents, Natural Park of Bagnas |
| Vias | A charming coastal town with family-friendly attractions and access to beautiful beaches. Attracts families looking for a convenient location near the sea. | Vias Plage, Parc d'attractions Europark, Église Saint-Pierre, Vias Canal, Local restaurants |
| Portiragnes | A scenic and peaceful village close to the sea, with beautiful landscapes and a laid-back atmosphere. Great for those seeking a tranquil getaway. | Plage de Portiragnes, Etang de Portiragnes, Local markets, Hiking trails, Historical buildings |
| Béziers City Center | The heart of Béziers, filled with historical sites and vibrant local culture. Great for guests looking to explore the rich history of the region. | Les Allées Paul Riquet, Saint-Nazaire Cathedral, Polygone Shopping Center, The Béziers Feria, Old Town |
| Canal du Midi | A UNESCO World Heritage site perfect for boating and cycling enthusiasts. Attracts nature lovers and those interested in enjoying the outdoors actively. | Canal du Midi, Cycling routes, Boat rentals, Picnic areas, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Sérignan (2025)
While Sérignan, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sérignan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Sérignan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sérignanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mila Pool, Spa, 4 bedrooms, 3 km from the beaches
Entire Place • 4 bedrooms
Beautiful private pool house within walking distance
Entire Place • 3 bedrooms
Villa Monegasque , elegance and modernity
Entire Place • 3 bedrooms
Cheerful villa close to the beach
Entire Place • 4 bedrooms
Balneo pool heated to 35 degrees all year round
Entire Place • 1 bedroom
Hidden Jewel - Big Family Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sérignan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sérignan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 3 | $86,109 | 52 | 4.87/5.0 |
| Sarah | 1 | $74,489 | 103 | 4.94/5.0 |
| Clerici Elisabete Susana | 11 | $68,485 | 34 | 2.46/5.0 |
| Gloria | 11 | $67,641 | 84 | 4.39/5.0 |
| Brigitte | 2 | $61,883 | 25 | 4.95/5.0 |
| Valras’Loc | 5 | $59,563 | 41 | 2.72/5.0 |
| Emilie | 5 | $49,279 | 14 | 1.98/5.0 |
| Laetitia Et Erwann | 1 | $47,814 | 16 | 4.94/5.0 |
| Amandine Et Maxime | 1 | $42,667 | 100 | 4.95/5.0 |
| Irène | 1 | $38,823 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sérignan.
Dive Deeper: Advanced Sérignan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sérignan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSérignan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sérignan
- The Sérignan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 248 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sérignan, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Sérignan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sérignan
- The dominant room capacity in Sérignan is 2 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.5% of the active Airbnb listings in Sérignan, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sérignan.
Sérignan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sérignan
- The most common guest capacity trend in Sérignan vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sérignan STR market, accounting for 58.1% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sérignan.
- On average, properties in Sérignan are equipped to host 5.0 guests.
Sérignan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sérignan
- The most common availability pattern in Sérignan falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sérignan (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sérignan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
18.1% of total
2 Nights
82 listings
34.6% of total
3 Nights
27 listings
11.4% of total
4-6 Nights
30 listings
12.7% of total
7-29 Nights
33 listings
13.9% of total
30+ Nights
22 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sérignan is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of Sérignan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.1% currently do.
- A 2-night minimum appears standard (34.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sérignan.
Sérignan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2% of total
Flexible
40 listings
20.3% of total
Moderate
38 listings
19.3% of total
Firm
55 listings
27.9% of total
Strict
60 listings
30.5% of total
Cancellation Policy Insights for Sérignan
- The prevailing Airbnb cancellation policy trend in Sérignan is Strict, used by 30.5% of listings.
- A majority (58.4%) of hosts in Sérignan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.5% market standard in Sérignan.
- With 30.5% using Strict terms, this is a viable option in Sérignan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sérignan.
Sérignan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sérignan
- The overall average booking lead time for vacation rentals in Sérignan is 52 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Sérignan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Sérignan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sérignan (2025)
Amenity Prevalence
Amenity Insights for Sérignan
- Essential amenities in Sérignan that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sérignan: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sérignan to stay competitive.
Sérignan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sérignan
- The typical guest profile for Airbnb in Sérignan consists of primarily domestic travelers (79%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 78.9% of guests.
- Key international markets include France (78.9%) and Germany (4.6%).
- Top languages spoken are French (43.1%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sérignan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |