Sète Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Sète in 2025? Explore comprehensive Airbnb analytics for Sète, Occitania, France to uncover income potential. This 2025 STR market report for Sète, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,799 active listings.
Whether you're considering an Airbnb investment in Sète, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sète Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sète Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sète (2025)
Understanding the monthly revenue variations for Airbnb listings in Sète is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sète is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sète across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,240 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sète
Sète Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sète STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in S ète:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sète
Average Daily Rate (ADR) Airbnb Trends in Sète (2025)
Effective short term rental pricing strategy in Sète involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sète typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Sète
Get Live Sète Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sète (2025)
Peak Season (August, July, June)
- Revenue averages $2,501 per month
- Occupancy rates average 57.1%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,515 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $121
Low Season (January, February, March)
- Revenue drops to average $854 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $114
Seasonality Insights for Sète
- The Airbnb seasonality in Sète shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sète's highest earning potential, with monthly revenues capable of climbing to $2,977, occupancy reaching a high of 72.3%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $821, occupancy could drop to 24.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sète.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sète seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sète (2025)
Exploring the top neighborhoods for short-term rentals in Sète? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Sète, filled with restaurants, shops, and cultural landmarks. Great for visitors wanting to experience the local lifestyle and vibrant atmosphere. | Saint-Louis Church, Paul Valéry Museum, Theatre de la Mer, Canal de Sète, Local markets |
| Mont Saint-Clair | A residential area offering stunning views of the Mediterranean and easy access to nature. Ideal for those looking for tranquility while being close to the city. | Mont Saint-Clair viewpoint, Hiking trails, Nature walks, Scenic overlooks |
| Port | The bustling harbor area known for its seafood restaurants and boat rentals. Attracts tourists looking for maritime experiences and fresh local cuisine. | Sète Marina, Quai de la République, Seafood markets, Boat tours |
| Beach District | This area features beautiful beaches and leisure activities, perfect for sun-seekers and families. Popular during the summer months. | Plage de la Corniche, Plage du Lazaret, Water sports, Beach bars |
| Museum District | Home to several art and history museums, this district appeals to culture lovers and educational tourists. | Musée International des Arts Modestes, Musée Paul Valéry, Art exhibitions, Cultural events |
| Oyster Farms | Experience the unique local oyster farming culture. Ideal for gastronomy enthusiasts and those wanting authentic experiences. | Oyster tasting tours, Fishing villages, Seaside dining, Local seafood markets |
| Retail District | Sète's shopping hub with a variety of boutiques and local crafts. Attracts visitors looking for unique souvenirs and local products. | Local shops, Artisan boutiques, Cafés, Street performers |
| Festival Zone | Known for various festivals throughout the year, attracting tourists interested in local culture and events. | Sète Music Festival, Film Festival, Cultural celebrations, Food fairs |
Understanding Airbnb License Requirements & STR Laws in Sète (2025)
Yes, Sète, Occitania, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sète to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Sète (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sètebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Villas for 20 persons located by the sea
Entire Place • 10 bedrooms
Villa sea view 6 people
Entire Place • 3 bedrooms
Le Quai en Scène, stunning Haussmannian apartment
Entire Place • 4 bedrooms
Villa Capucine 1 - Private Pool, Sauna, Hot Tub
Entire Place • 3 bedrooms
OCEANFRONT VILLA pool jacuzzi sauna 16 bikes
Entire Place • 8 bedrooms
Villa La Petite Perle de Thau Direct Access Beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sète (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sète based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ConciLogis | 61 | $1,106,894 | 982 | 4.22/5.0 |
| Rouba | 33 | $475,778 | 778 | 3.25/5.0 |
| Alexandra | 22 | $436,529 | 470 | 4.23/5.0 |
| Constance | 5 | $396,196 | 150 | 4.93/5.0 |
| Sebastien | 26 | $286,590 | 414 | 3.85/5.0 |
| Guilhem | 15 | $278,215 | 259 | 4.64/5.0 |
| Les Villas Capucines | 2 | $184,727 | 155 | 4.94/5.0 |
| Myriam | 16 | $177,630 | 276 | 4.54/5.0 |
| Pascal | 5 | $176,397 | 53 | 3.44/5.0 |
| Sylvie | 4 | $174,640 | 154 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sète.
Dive Deeper: Advanced Sète STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sète. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSète Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sète
- The Sète Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 1,799 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sète, Apartment/Condo properties are the most common (80.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 4.7%) offer potential for unique stay experiences.
Sète Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sète
- The dominant room capacity in Sète is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Sète, indicating a high concentration in these sizes.
Sète Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sète
- The most common guest capacity trend in Sète vacation rentals is listings accommodating 4 guests (42.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sète STR market, accounting for 66.4% of listings.
- 17.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sète.
- On average, properties in Sète are equipped to host 3.8 guests.
Sète Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sète
- The most common availability pattern in Sète falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sète (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sète Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
217 listings
13% of total
2 Nights
562 listings
33.7% of total
3 Nights
276 listings
16.5% of total
4-6 Nights
290 listings
17.4% of total
7-29 Nights
113 listings
6.8% of total
30+ Nights
212 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sète is 2 Nights, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Sète, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.7% of Sète hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- A 2-night minimum appears standard (33.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sète.
Sète Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.1% of total
Super Strict 30 Days
2 listings
0.1% of total
Flexible
362 listings
23.1% of total
Moderate
539 listings
34.3% of total
Firm
309 listings
19.7% of total
Strict
356 listings
22.7% of total
Cancellation Policy Insights for Sète
- The prevailing Airbnb cancellation policy trend in Sète is Moderate, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.3% market standard in Sète.
- Regularly review your cancellation policy against competitors and market demand shifts in Sète.
Sète STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sète
- The overall average booking lead time for vacation rentals in Sète is 49 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Sète.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Sète averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sète (2025)
Amenity Prevalence
Amenity Insights for Sète
- Essential amenities in Sète that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sète: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sète to stay competitive.
Sète Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sète
- The typical guest profile for Airbnb in Sète consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.5% of guests.
- Key international markets include France (82.5%) and United Kingdom (3.6%).
- Top languages spoken are French (40.9%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sète Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |