Rousson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rousson in 2025? Explore comprehensive Airbnb analytics for Rousson, Occitania, France to uncover income potential. This 2025 STR market report for Rousson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Rousson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rousson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rousson Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Rousson.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,773
Typical annual income for an Airbnb listing in Rousson. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.6%
Significant decrease (-15.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rousson.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Rousson.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rousson (2025)

Understanding the monthly revenue variations for Airbnb listings in Rousson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rousson is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rousson across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,951+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,719 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $918 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $428, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rousson

Rousson Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rousson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rousson:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rousson

Average Daily Rate (ADR) Airbnb Trends in Rousson (2025)

Effective short term rental pricing strategy in Rousson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rousson typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $79 per night.
  • Entry-level properties (Bottom 25%) earn around $58 per night.

Average Daily Rate (ADR) Trend by Month in Rousson

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Airbnb Seasonality Analysis & Trends in Rousson (2025)

Peak Season (August, July, May)
  • Revenue averages $2,712 per month
  • Occupancy rates average 48.2%
  • Daily rates average $149
Shoulder Season
  • Revenue averages $1,510 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $149
Low Season (January, February, November)
  • Revenue drops to average $856 per month
  • Occupancy decreases to average 25.7%
  • Daily rates adjust to average $151

Seasonality Insights for Rousson

  • The Airbnb seasonality in Rousson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rousson's highest earning potential, with monthly revenues capable of climbing to $3,099, occupancy reaching a high of 59.9%, and ADRs peaking at $155.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $629, occupancy could drop to 24.1%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rousson.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rousson seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rousson (2025)

Exploring the top neighborhoods for short-term rentals in Rousson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rousson Historic Center
Charming area with well-preserved architecture and rich history. Attracts visitors interested in culture and local heritage, making it a great location for cultural tourism.
Church of St. Peter, Local Museum, Historic Market Square
Natural Parks of Rousson
Surrounded by beautiful nature, ideal for outdoor enthusiasts. Popular for hiking, biking, and enjoying tranquility, attracting families and nature lovers.
Cevennes National Park, Rousson Forest, Local hiking trails
Local Markets and Artisan District
Known for vibrant local markets and artisan shops. Attracts visitors interested in local crafts and gastronomy, providing a unique local experience.
Rousson Artisan Market, Local Cheese Producers, Craft Shops
Nearby Avignon
A short drive away from Avignon, a major tourist destination with historical significance and beautiful sites, making it a strategic location for attracting tourists visiting Avignon.
Palace of the Popes, Pont Saint-Bénézet, Avignon Festival
Gard Region Hilltops
Stunning hilltop views and charming villages in the Gard region. Appeals to those seeking picturesque landscapes and serene escapes, ideal for weekend getaways.
Castles of the Gard, Scenic Lookouts, Charming Hilltop Villages
Local Vineyards and Wine Tours
Rousson is close to renowned vineyards making it popular for wine tourism. Attracts couples and wine enthusiasts seeking romantic getaways and wine tasting experiences.
Wine Tours, Local Vineyards, Wine Tasting Events
Cultural Events Venue
Home to various cultural events throughout the year, this area attracts visitors during festivals and events, providing a great opportunity for short-term rentals.
Annual Cultural Festival, Local Concerts, Art Exhibitions
Family-Friendly Attractions
Close to various family-friendly destinations making it popular among families looking for leisure activities, ensuring a consistent flow of tourists.
Trampoline Park, Adventure Activities, Family Restaurants

Understanding Airbnb License Requirements & STR Laws in Rousson (2025)

While Rousson, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rousson to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Rousson (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Roussonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Domaine de Pélipa - House 5* surrounded by nature

Domaine de Pélipa - House 5* surrounded by nature

Entire Place • 8 bedrooms

$102,201
Revenue
24.9%
Occupancy
$1167.90
Daily Rate
Authentic Cévennes🪴 Mas in Pool🪴

Authentic Cévennes🪴 Mas in Pool🪴

Entire Place • 3 bedrooms

$22,892
Revenue
46.6%
Occupancy
$212.33
Daily Rate
Large modern villa,unusual
"Mas Fond des Prés"

Large modern villa,unusual "Mas Fond des Prés"

Entire Place • 3 bedrooms

$22,530
Revenue
53.9%
Occupancy
$106.17
Daily Rate
House at the foot of the Cévennes

House at the foot of the Cévennes

Entire Place • 2 bedrooms

$16,182
Revenue
53.1%
Occupancy
$85.36
Daily Rate
LOUSTALET, quiet villa with swimming pool for 6 people

LOUSTALET, quiet villa with swimming pool for 6 people

Entire Place • 3 bedrooms

$16,073
Revenue
61.3%
Occupancy
$223.47
Daily Rate
Charming studio with private courtyard

Charming studio with private courtyard

Entire Place • 1 bedroom

$14,445
Revenue
52.5%
Occupancy
$60.59
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rousson (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rousson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aurore1$102,201264.96/5.0
Véronique2$27,469594.79/5.0
Maxime1$22,530445.00/5.0
Karine1$16,182514.94/5.0
David1$16,07375.00/5.0
Angelique1$14,445385.00/5.0
Sylvain1$12,374144.93/5.0
Stephane1$11,806484.79/5.0
Stéphanie1$11,26865.00/5.0
Jérémy1$9,3991274.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rousson.

Dive Deeper: Advanced Rousson STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rousson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rousson Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rousson

  • The Rousson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rousson, House properties are the most common (68.4%), reflecting the local real estate landscape.
  • Houses represent a significant 68.4% portion, catering likely to families or larger groups.

Rousson Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rousson

  • The dominant room capacity in Rousson is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 73.6% of the active Airbnb listings in Rousson, indicating a high concentration in these sizes.
  • A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rousson.

Rousson Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rousson

  • The most common guest capacity trend in Rousson vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Rousson STR market, accounting for 52.6% of listings.
  • 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rousson.
  • On average, properties in Rousson are equipped to host 4.4 guests.

Rousson Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rousson

  • The most common availability pattern in Rousson falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rousson (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rousson Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.3%)

1 Night

6 listings

35.3% of total

2 Nights (58.8%)

2 Nights

10 listings

58.8% of total

4-6 Nights (5.9%)

4-6 Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Rousson is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.1%) of the Rousson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 58.8% of Rousson hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rousson.

Rousson Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.9%)

Flexible

9 listings

52.9% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (23.5%)

Firm

4 listings

23.5% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Rousson

  • The prevailing Airbnb cancellation policy trend in Rousson is Flexible, used by 52.9% of listings.
  • The market strongly favors guest-friendly terms, with 70.5% of listings offering Flexible or Moderate policies. This suggests guests in Rousson may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.9% market standard in Rousson.
  • Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rousson.

Rousson STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rousson

  • The overall average booking lead time for vacation rentals in Rousson is 45 days.
  • Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Rousson.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Rousson averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rousson (2025)

Amenity Prevalence

Amenity Insights for Rousson

  • Essential amenities in Rousson that guests expect include: Refrigerator, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rousson: Refrigerator, Free parking on premises.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rousson to stay competitive.

Rousson Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rousson

  • The typical guest profile for Airbnb in Rousson consists of primarily domestic travelers (95%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 95.1% of guests.
  • Key international markets include France (95.1%) and Belgium (3.7%).
  • Top languages spoken are French (52.1%) followed by English (28.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Montpellier.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rousson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Villeneuvette13$4,150$337.5644%
Divajeu19$3,941$410.6542%
Saint-Germain-au-Mont-d'Or10$3,928$316.0240%
Dommartin11$3,905$327.0036%
Courzieu11$3,267$287.8352%
Vanosc13$3,072$224.5244%
Chantepérier20$3,057$281.6037%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%

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