Pézenas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Pézenas in 2025? Explore comprehensive Airbnb analytics for Pézenas, Occitania, France to uncover income potential. This 2025 STR market report for Pézenas, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 207 active listings.
Whether you're considering an Airbnb investment in Pézenas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pézenas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pézenas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pézenas (2025)
Understanding the monthly revenue variations for Airbnb listings in Pézenas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pézenas is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pézenas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,821+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,684 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $462, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pézenas
Pézenas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pézenas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pézenas:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pézenas
Average Daily Rate (ADR) Airbnb Trends in Pézenas (2025)
Effective short term rental pricing strategy in Pézenas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pézenas typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Pézenas
Get Live Pézenas Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Pézenas (2025)
Peak Season (August, July, May)
- Revenue averages $2,136 per month
- Occupancy rates average 45.7%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,243 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $698 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $112
Seasonality Insights for Pézenas
- The Airbnb seasonality in Pézenas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pézenas's highest earning potential, with monthly revenues capable of climbing to $2,480, occupancy reaching a high of 60.1%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 23.1%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pézenas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pézenas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pézenas (2025)
Exploring the top neighborhoods for short-term rentals in Pézenas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Pézenas' charming old town, filled with 17th-century architecture and a rich artistic history. It's a prime spot for tourists looking to explore the heritage and culture of the region. | Molière Museum, Pézenas Market, Place de la République, Église Saint-Jean, Château de la Reine Jeanne |
| Coteaux du Languedoc | This area offers beautiful scenery and vineyards, ideal for wine tourism. Visitors can enjoy wine tasting and the natural beauty of the Languedoc region. | Vineyards and wineries, Wine tasting tours, Languedoc Nature Reserve, Scenic hiking trails, Local cuisine |
| Parc Naturel Régional du Haut-Languedoc | A natural park with stunning landscapes perfect for outdoor activities like hiking and cycling. It attracts nature lovers and those looking to relax in a serene environment. | Hiking trails, Natural scenery, Wildlife watching, Camping spots, Canoeing on rivers |
| L'Étang de Thau | A coastal area known for its beautiful lagoon and seafood, particularly oysters. It's popular for beachgoers and seafood lovers. | Beach activities, Seafood restaurants, Oyster farms, Water sports, St. Clair Beach |
| Montagnac | A small town located close to Pézenas, ideal for those looking for a quieter stay while still being near attractions. It has a charming village atmosphere. | Château de Montagnac, Local markets, Café culture, Cycling routes, Historical architecture |
| Valras-Plage | A nearby seaside resort that draws tourists in the summer for its beaches and vibrant atmosphere. It offers a lively beachfront experience. | Valras beach, Water sports, Local events, Restaurants and bars, Beachfront promenade |
| Agde | A historic town with medieval architecture and close proximity to the coast. It appeals to both history buffs and beach lovers. | Agde Cathedral, Cap d'Agde beaches, Historical sites, Museum of Agde, Water parks |
| Vias | A picturesque village near the coast, known for its friendly community and outdoor activities. It's perfect for families seeking a relaxing getaway. | Vias beach, Canoeing and kayaking, Local festivals, Natural parks, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Pézenas (2025)
While Pézenas, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pézenas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Pézenas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pézenasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment historic convent in Pézenas, Aura
Entire Place • 4 bedrooms
Charming family villa
Entire Place • 4 bedrooms
Apartment historic convent in Pézenas - Fontedicto
Entire Place • 3 bedrooms
Maison exceptionnelle esprit loft avec piscine
Entire Place • 4 bedrooms
Apartment historic convent in Pézenas - Pierrot
Entire Place • 3 bedrooms
Apartment with swimming pool in Pézenas - Octopus
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pézenas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pézenas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 5 | $251,684 | 37 | 4.96/5.0 |
| Claudie | 4 | $78,260 | 68 | 4.57/5.0 |
| Alexis | 1 | $58,205 | 12 | 4.92/5.0 |
| Pierre | 8 | $56,952 | 70 | 3.00/5.0 |
| Go Languedoc | 5 | $56,926 | 73 | 4.86/5.0 |
| Host #331775395 | 1 | $50,227 | 0 | 0.00/5.0 |
| Véronique | 4 | $47,348 | 30 | 4.80/5.0 |
| Karine | 3 | $47,103 | 29 | 4.97/5.0 |
| Pierres D'Histoire | 1 | $39,280 | 4 | 5.00/5.0 |
| Michel | 1 | $38,384 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pézenas.
Dive Deeper: Advanced Pézenas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pézenas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPézenas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pézenas
- The Pézenas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 207 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pézenas, Apartment/Condo properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 37.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Pézenas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pézenas
- The dominant room capacity in Pézenas is 1 bedroom listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Pézenas, indicating a high concentration in these sizes.
- A significant 20.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pézenas.
Pézenas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pézenas
- The most common guest capacity trend in Pézenas vacation rentals is listings accommodating 4 guests (34.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pézenas STR market, accounting for 59.9% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pézenas.
- On average, properties in Pézenas are equipped to host 4.0 guests.
Pézenas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pézenas
- The most common availability pattern in Pézenas falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pézenas (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pézenas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
18.8% of total
2 Nights
72 listings
36.5% of total
3 Nights
20 listings
10.2% of total
4-6 Nights
36 listings
18.3% of total
7-29 Nights
14 listings
7.1% of total
30+ Nights
18 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pézenas is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of Pézenas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (36.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pézenas.
Pézenas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
22% of total
Moderate
72 listings
40.7% of total
Firm
26 listings
14.7% of total
Strict
40 listings
22.6% of total
Cancellation Policy Insights for Pézenas
- The prevailing Airbnb cancellation policy trend in Pézenas is Moderate, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.7% market standard in Pézenas.
- Regularly review your cancellation policy against competitors and market demand shifts in Pézenas.
Pézenas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pézenas
- The overall average booking lead time for vacation rentals in Pézenas is 59 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Pézenas.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Pézenas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pézenas (2025)
Amenity Prevalence
Amenity Insights for Pézenas
- Essential amenities in Pézenas that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pézenas: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pézenas to stay competitive.
Pézenas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pézenas
- The typical guest profile for Airbnb in Pézenas consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.7% of guests.
- Key international markets include France (73.7%) and United Kingdom (7.4%).
- Top languages spoken are French (41.1%) followed by English (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pézenas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |