Mons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Mons in 2025? Explore comprehensive Airbnb analytics for Mons, Occitania, France to uncover income potential. This 2025 STR market report for Mons, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Mons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mons Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mons (2025)
Understanding the monthly revenue variations for Airbnb listings in Mons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mons is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,653 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $883 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $450, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mons
Mons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mons:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mons
Average Daily Rate (ADR) Airbnb Trends in Mons (2025)
Effective short term rental pricing strategy in Mons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mons typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Mons
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Airbnb Seasonality Analysis & Trends in Mons (2025)
Peak Season (August, July, May)
- Revenue averages $2,095 per month
- Occupancy rates average 48.7%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,245 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $126
Low Season (February, March, December)
- Revenue drops to average $762 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $117
Seasonality Insights for Mons
- The Airbnb seasonality in Mons shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mons's highest earning potential, with monthly revenues capable of climbing to $2,569, occupancy reaching a high of 58.1%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $666, occupancy could drop to 22.8%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mons (2025)
Exploring the top neighborhoods for short-term rentals in Mons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center of Mons | A UNESCO World Heritage site with stunning architecture and rich history. This area attracts tourists who want to explore cultural landmarks and experience local festivals. | Grand Place, Belfry of Mons, Saint Waltrude Collegiate Church, Mons Memorial Museum, Museum of Fine Arts |
| Doudou Hill | Famous for the Ducasse de Mons, a traditional festival that draws in thousands of visitors every year. Great for hosting families and cultural enthusiasts during festival season. | Doudou Festival, Cultural Heritage, Great views of the city |
| Mons Art District | Known for its vibrant art scene and various galleries, this district appeals to art lovers and young people looking for an energetic atmosphere. | Mons International Festival of Arts, Contemporary Art Museums, Local theaters, Art galleries |
| University District | Home to the University of Mons, this area attracts students and academics. It's perfect for short-term rental to students during the academic year. | University of Mons, Student events, Cafes and bars for students |
| Park of the Fraternité | A lovely green space in the city, ideal for families and nature lovers. Great for those seeking a quiet stay in a more relaxed environment while being close to the city center. | Park scenery, Walkways, Playgrounds |
| Sanctuary of Saint-Waltrude | A significant religious site that draws visitors interested in spirituality and history. It’s a peaceful area with historical significance. | Saint-Waltrude Shrine, Historical architecture, Quiet surroundings |
| Mont Panisel | A popular spot for outdoor activities and hiking, appealing to nature lovers and adventure seekers who want a more active vacation experience. | Hiking trails, Beautiful landscapes, Picnic areas |
| Outskirts of Mons | Offers a more rural tourism experience, with peaceful scenery and local farms. Ideal for visitors looking for a getaway from the hustle of urban life. | Local farms, Nature trails, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in Mons (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mons. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mons to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Mons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with pool near the Bouquet , 8 persons
Entire Place • 4 bedrooms
Les Serres de Rousselou(heated pool)
Entire Place • 3 bedrooms
House 8 people
Entire Place • 4 bedrooms
Close to the Heric Gorge
Entire Place • 3 bedrooms
Lovely house-wonderfull suroundings
Entire Place • 3 bedrooms
Mons-la- trivalle pool cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freya | 1 | $57,101 | 65 | 5.00/5.0 |
| Cécile | 4 | $56,240 | 125 | 4.95/5.0 |
| Sylvaine | 5 | $45,619 | 38 | 5.00/5.0 |
| Sylvie | 1 | $41,544 | 59 | 4.95/5.0 |
| Patrick | 1 | $36,790 | 27 | 4.67/5.0 |
| Marine | 1 | $31,422 | 8 | 4.63/5.0 |
| Laurent | 2 | $28,327 | 274 | 4.80/5.0 |
| Lek & Chris | 3 | $23,906 | 63 | 4.91/5.0 |
| Romain | 1 | $23,198 | 81 | 4.90/5.0 |
| Elodie | 1 | $22,818 | 72 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mons.
Dive Deeper: Advanced Mons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mons
- The Mons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mons, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Mons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mons
- The dominant room capacity in Mons is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Mons, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mons.
Mons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mons
- The most common guest capacity trend in Mons vacation rentals is listings accommodating 2 guests (18.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Mons STR market, accounting for 36.4% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mons.
- On average, properties in Mons are equipped to host 4.3 guests.
Mons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mons
- The most common availability pattern in Mons falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mons (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
21% of total
2 Nights
27 listings
43.5% of total
3 Nights
5 listings
8.1% of total
4-6 Nights
8 listings
12.9% of total
7-29 Nights
8 listings
12.9% of total
30+ Nights
1 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mons is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Mons Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Mons hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mons.
Mons Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
20.6% of total
Moderate
9 listings
14.3% of total
Firm
19 listings
30.2% of total
Strict
22 listings
34.9% of total
Cancellation Policy Insights for Mons
- The prevailing Airbnb cancellation policy trend in Mons is Strict, used by 34.9% of listings.
- A majority (65.1%) of hosts in Mons utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.9% market standard in Mons.
- With 34.9% using Strict terms, this is a viable option in Mons, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mons.
Mons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mons
- The overall average booking lead time for vacation rentals in Mons is 64 days.
- Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Mons.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Mons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mons (2025)
Amenity Prevalence
Amenity Insights for Mons
- Essential amenities in Mons that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mons: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mons to stay competitive.
Mons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mons
- The typical guest profile for Airbnb in Mons consists of primarily domestic travelers (84%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.0% of guests.
- Key international markets include France (84%) and United Kingdom (4.1%).
- Top languages spoken are French (43.3%) followed by English (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Montpellier.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |