Merville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Merville in 2025? Explore comprehensive Airbnb analytics for Merville, Occitania, France to uncover income potential. This 2025 STR market report for Merville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Merville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merville (2025)
Understanding the monthly revenue variations for Airbnb listings in Merville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merville is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,742+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,366 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $673, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merville
Merville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merville:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merville
Average Daily Rate (ADR) Airbnb Trends in Merville (2025)
Effective short term rental pricing strategy in Merville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merville typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Merville
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Airbnb Seasonality Analysis & Trends in Merville (2025)
Peak Season (August, July, September)
- Revenue averages $2,685 per month
- Occupancy rates average 58.1%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,667 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $1,120 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $113
Seasonality Insights for Merville
- The Airbnb seasonality in Merville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merville's highest earning potential, with monthly revenues capable of climbing to $3,150, occupancy reaching a high of 65.2%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $974, occupancy could drop to 25.8%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merville (2025)
Exploring the top neighborhoods for short-term rentals in Merville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Merville Village Center | Heart of Merville, offering charming streets, local shops, and restaurants. Ideal for visitors wanting to experience local culture and cuisine. | Church of St. Mary Magdalen, Local markets, Merville Town Hall, Walking paths around the village, Nearby vineyards |
Lac de Merville | A serene lakeside area perfect for nature lovers, families, and fishing enthusiasts. Ideal for those seeking a tranquil getaway. | Lakeside walking trails, Fishing spots, Picnic areas, Nature reserves, Birdwatching opportunities |
Château de Merville | Historic site that attracts visitors interested in culture and history, offering beautiful gardens and architecture. Great for a culturally rich stay. | The Château itself, Gardens of the Château, Historical tours, Local events, Photography opportunities |
Cité de l'espace | Proximity to the space museum draws science enthusiasts and families, making it a unique location for educational stays. | Cité de l'espace museum, Planetarium, Exhibits on space exploration, Interactive displays, Local cafes |
Port Sud | Located near the port, this area is appealing for adventurers and boat enthusiasts. Offers access to water-based activities. | Water sports rentals, Boat tours, Picnic areas by the port, Walking paths, Local seafood restaurants |
Nearby Toulouse | Easily accessible from Merville, Toulouse offers vibrant nightlife and cultural experiences, attracting a variety of tourists. | Capitole de Toulouse, Toulouse-BLAGNAC Airport, Cultural festivals, Vibrant dining scene, Historic architecture |
Nature Reserve of Pichon | A beautiful nature reserve nearby that attracts outdoor lovers for hiking and exploring flora and fauna, a great retreat for eco-tourism. | Hiking trails, Diverse plant and animal species, Guided nature walks, Stunning viewpoints, Picnic areas |
Local Vineyards | The fertile land around Merville has numerous vineyards, appealing to wine enthusiasts looking for tastings and tours. | Wine tasting tours, Vineyard tours, Local wine shops, Culinary events, Scenic country roads |
Understanding Airbnb License Requirements & STR Laws in Merville (2025)
While Merville, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Maison de l 'Orée
Entire Place • 8 bedrooms

villa with private pool and hot tub
Entire Place • 3 bedrooms

Villa Saint Jean
Entire Place • 5 bedrooms

L'Aparté d 'Eliette. Close to MEETT, Airport, Airbus
Entire Place • 1 bedroom

Gite du Grand Limouzin 8 guests 31330 Merville
Entire Place • 4 bedrooms

Large house with garden, 1 km from the labyrinth
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Yohann | 1 | $67,580 | 18 | 4.94/5.0 |
Katia Et Hugo | 3 | $54,171 | 74 | 4.87/5.0 |
Nabil | 1 | $40,771 | 84 | 4.69/5.0 |
Marc-Henri | 1 | $31,919 | 136 | 4.90/5.0 |
Aleksandra | 2 | $31,805 | 114 | 4.92/5.0 |
Virginie Et Fred | 1 | $30,438 | 37 | 5.00/5.0 |
Patricia | 1 | $22,110 | 6 | 5.00/5.0 |
Elodie | 2 | $20,377 | 7 | 2.50/5.0 |
Alexandre | 3 | $19,496 | 36 | 4.95/5.0 |
Marc | 1 | $16,662 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merville.
Dive Deeper: Advanced Merville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merville
- The Merville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merville, House properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 78.3% portion, catering likely to families or larger groups.
Merville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merville
- The dominant room capacity in Merville is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.2% of the active Airbnb listings in Merville, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merville.
Merville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merville
- The most common guest capacity trend in Merville vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merville STR market, accounting for 52.2% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merville.
- On average, properties in Merville are equipped to host 4.8 guests.
Merville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merville
- The most common availability pattern in Merville falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Merville (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15% of total
2 Nights
8 listings
40% of total
3 Nights
5 listings
25% of total
4-6 Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Merville is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Merville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merville.
Merville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
4 listings
20% of total
Firm
4 listings
20% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Merville
- The prevailing Airbnb cancellation policy trend in Merville is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Merville.
- Regularly review your cancellation policy against competitors and market demand shifts in Merville.
Merville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merville
- The overall average booking lead time for vacation rentals in Merville is 51 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Merville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Merville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merville (2025)
Amenity Prevalence
Amenity Insights for Merville
- Essential amenities in Merville that guests expect include: Heating, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merville: Heating, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merville to stay competitive.
Merville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merville
- The typical guest profile for Airbnb in Merville consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.4% of guests.
- Key international markets include France (87.4%) and Belgium (3.1%).
- Top languages spoken are French (53.4%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
Amer | 10 | $4,848 | $397.58 | 40% |
Porqueres | 12 | $4,714 | $469.05 | 36% |
la Baronia de Rialb | 14 | $4,296 | $393.88 | 43% |
Bordils | 11 | $3,557 | $525.15 | 36% |
Vilademuls | 20 | $3,489 | $328.54 | 36% |
Vilanant | 10 | $3,424 | $343.93 | 34% |
Astaffort | 10 | $3,393 | $314.20 | 35% |
Bàscara | 13 | $3,317 | $437.52 | 39% |
Castelnou | 12 | $3,274 | $302.12 | 31% |