Martel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Martel in 2025? Explore comprehensive Airbnb analytics for Martel, Occitania, France to uncover income potential. This 2025 STR market report for Martel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Martel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martel (2025)
Understanding the monthly revenue variations for Airbnb listings in Martel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martel is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $701, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martel
Martel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martel:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martel
Average Daily Rate (ADR) Airbnb Trends in Martel (2025)
Effective short term rental pricing strategy in Martel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martel typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Martel
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Airbnb Seasonality Analysis & Trends in Martel (2025)
Peak Season (August, July, May)
- Revenue averages $3,235 per month
- Occupancy rates average 57.2%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,108 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $149
Low Season (January, September, November)
- Revenue drops to average $1,641 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $149
Seasonality Insights for Martel
- The Airbnb seasonality in Martel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martel's highest earning potential, with monthly revenues capable of climbing to $3,746, occupancy reaching a high of 71.3%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,578, occupancy could drop to 30.1%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martel (2025)
Exploring the top neighborhoods for short-term rentals in Martel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martel Historic Center | The charming historic center of Martel, filled with medieval architecture and a rich history. This area attracts visitors interested in exploring the local culture and history, making it ideal for hosting. | St. Maur Station, Place des Consuls, Basilique Saint-Michel, Richard Coeur de Lion Castle, Les Jardins de la Planque |
| La Dordogne River | The scenic Dordogne River offers beautiful views and a variety of outdoor activities such as kayaking and hiking. It's a popular destination for nature lovers and families. | Dordogne River Canoeing, River Beaches, Walking Trails, Picnic Areas, Nature Reserves |
| Nearby Castelnau-Bretenoux | Castelnau-Bretenoux is a beautiful village near Martel with a picturesque castle and great hiking opportunities. It's attractive to history enthusiasts and nature seekers. | Château de Castelnau-Bretenoux, Village Main Square, Local Markets, Nature Trails, Scenic Views |
| Assier Chateau | Home to the stunning Château d'Assier, this area attracts history buffs and tourists looking for unique cultural experiences. | Château d'Assier, Assier Village, Natural Parks, Local Winemaking Tours, Art Galleries |
| Cahors | A larger town nearby with a rich wine culture and historic sites. Great transport links make it a hub for visitors exploring the region. | Pont Valentre, Cahors Old Town, Wine Tasting Tours, Les Jardins Secrets, Local Festivals |
| Rocamadour | A famous pilgrimage site set on cliffs, Rocamadour attracts spiritual and cultural tourism. Its unique setting and historical significance make it a hotspot for visitors. | Rocamadour Sanctuary, Monkey Forest, Pyramid of Rocamadour, Scenic Clifftop Views, Local Shops |
| Gourdon | A scenic town providing breathtaking views, local artisanal shops, and hearty culinary experiences. Ideal for food and culture enthusiasts. | Gourdon Old Town, Local Cheese Shops, Walking Trails, Historical Sites, Gourmet Restaurants |
| Martel Market Days | The vibrant market days in Martel attract locals and tourists alike, making this area perfect for short-term rentals during market weekends. | Weekly Markets, Local Produce Stalls, Artisan Crafts, Food Festivals, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Martel (2025)
While Martel, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Martel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domaine La Vaysse: 25 people
Entire Place • 10 bedrooms
Loft with indoor pool, Les Hauts de Bagadou
Entire Place • 1 bedroom
Gîte La Vigne
Entire Place • 5 bedrooms
Suite with private jacuzzi, Les Hauts de Bagadou
Entire Place • 1 bedroom
Charming house in Martel
Entire Place • 4 bedrooms
Country house in Landes 3*
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabrice Et Sophie | 5 | $270,826 | 16 | 1.97/5.0 |
| Nadège & Cédric | 2 | $130,953 | 177 | 4.96/5.0 |
| Brigitte | 2 | $52,934 | 553 | 4.85/5.0 |
| Nathalie | 2 | $47,082 | 211 | 4.92/5.0 |
| Eve | 3 | $43,486 | 22 | 4.87/5.0 |
| Isabelle | 3 | $41,367 | 52 | 4.74/5.0 |
| Clémence | 3 | $32,727 | 44 | 3.29/5.0 |
| Marie | 1 | $30,051 | 16 | 4.88/5.0 |
| Lionel | 1 | $28,037 | 21 | 4.95/5.0 |
| Marie | 2 | $23,442 | 92 | 2.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martel.
Dive Deeper: Advanced Martel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martel
- The Martel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martel, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Martel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martel
- The dominant room capacity in Martel is 2 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.6% of the active Airbnb listings in Martel, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martel.
Martel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martel
- The most common guest capacity trend in Martel vacation rentals is listings accommodating 6 guests (22.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Martel STR market, accounting for 43.4% of listings.
- 45.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martel.
- On average, properties in Martel are equipped to host 4.9 guests.
Martel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martel
- The most common availability pattern in Martel falls within the 271-366 days range, representing 54.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martel (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
21.3% of total
2 Nights
26 listings
55.3% of total
3 Nights
3 listings
6.4% of total
4-6 Nights
3 listings
6.4% of total
7-29 Nights
3 listings
6.4% of total
30+ Nights
2 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Martel is 2 Nights, adopted by 55.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.6%) of the Martel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.3% of Martel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martel.
Martel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
20.9% of total
Moderate
10 listings
23.3% of total
Firm
10 listings
23.3% of total
Strict
14 listings
32.6% of total
Cancellation Policy Insights for Martel
- The prevailing Airbnb cancellation policy trend in Martel is Strict, used by 32.6% of listings.
- A majority (55.9%) of hosts in Martel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.6% market standard in Martel.
- With 32.6% using Strict terms, this is a viable option in Martel, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Martel.
Martel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martel
- The overall average booking lead time for vacation rentals in Martel is 49 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Martel.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Martel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martel (2025)
Amenity Prevalence
Amenity Insights for Martel
- Essential amenities in Martel that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martel: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martel to stay competitive.
Martel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martel
- The typical guest profile for Airbnb in Martel consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.6% of guests.
- Key international markets include France (87.6%) and Belgium (2.5%).
- Top languages spoken are French (45.9%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Astaffort | 10 | $3,393 | $314.20 | 35% |
| Saint-Pierre-Roche | 11 | $2,627 | $166.21 | 48% |
| Eynesse | 14 | $2,564 | $282.87 | 36% |
| Bourrou | 10 | $2,475 | $247.57 | 36% |
| Saint-Jean-d'Alcapiès | 10 | $2,429 | $169.43 | 43% |
| Jayac | 11 | $2,388 | $202.75 | 40% |
| La Magdelaine-sur-Tarn | 10 | $2,383 | $243.17 | 32% |
| Lanta | 14 | $2,306 | $270.81 | 44% |
| Pont-de-Larn | 17 | $2,254 | $239.90 | 32% |
| Gout-Rossignol | 11 | $2,212 | $251.86 | 38% |