Marsillargues Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Marsillargues in 2025? Explore comprehensive Airbnb analytics for Marsillargues, Occitania, France to uncover income potential. This 2025 STR market report for Marsillargues, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Marsillargues, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marsillargues Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marsillargues Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marsillargues (2025)
Understanding the monthly revenue variations for Airbnb listings in Marsillargues is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marsillargues is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marsillargues across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,501+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,166 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,235 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $608, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marsillargues
Marsillargues Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marsillargues STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marsillargues:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marsillargues
Average Daily Rate (ADR) Airbnb Trends in Marsillargues (2025)
Effective short term rental pricing strategy in Marsillargues involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marsillargues typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Marsillargues
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Airbnb Seasonality Analysis & Trends in Marsillargues (2025)
Peak Season (August, July, May)
- Revenue averages $2,682 per month
- Occupancy rates average 52.5%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,614 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $892 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $152
Seasonality Insights for Marsillargues
- The Airbnb seasonality in Marsillargues shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marsillargues's highest earning potential, with monthly revenues capable of climbing to $3,025, occupancy reaching a high of 60.0%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $721, occupancy could drop to 28.3%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marsillargues.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marsillargues seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marsillargues (2025)
Exploring the top neighborhoods for short-term rentals in Marsillargues? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming historic center of Marsillargues features beautiful architecture, traditional French cafes, and a vibrant local market, making it an ideal destination for tourists seeking an authentic experience. | Church of Saint-Laurent, Museum of the Roman City, Local markets, Historic streets, Cafes and bistros |
| Near Montpellier | Marsillargues is conveniently located close to Montpellier, a bustling city with a rich cultural scene. This proximity attracts visitors who want to enjoy the attractions of a larger city without staying in the urban core. | Montpellier City Center, The Antigone District, Musee Fabre, Park Montcalm, Place de la Comédie |
| Natural Reserves | Surrounded by beautiful natural landscapes and reserves, this area appeals to nature lovers and outdoor enthusiasts looking for peace and tranquility away from city life. | Petit Camargue Nature Reserve, Étang de l'Or, Cycling routes, Hiking trails, Bird watching |
| Cultural Sites | Marsillargues is rich in cultural heritage, making it attractive for culture seekers who want to immerse themselves in the local history and arts scene. | Cultural festivals, Art exhibitions, Local artisan shops, Traditional music events, Theater performances |
| Wine Regions | Located near some of the famous wine regions of France, this area attracts tourists who appreciate wine and culinary tourism, providing unique experiences. | Wine tastings, Vineyard tours, Local wineries, Gastronomic restaurants, Wine festivals |
| Market Days | Hosting a property near the local market days ensures a steady flow of visitors looking to experience local products, food, and culture. | Weekly markets, Local delicacies, Artisan goods, Interactive food experiences, Community activities |
| Festivals and Events | Marsillargues hosts various events and festivals throughout the year, attracting visitors during peak seasons, making it a prime location for short-term rentals. | Wine and food festivals, Music events, Cultural celebrations, Seasonal fairs, Community gatherings |
| Proximity to Beaches | Being a short drive away from beautiful Mediterranean beaches, it attracts those who wish to combine rural and coastal experiences in their stay. | Beach activities, Water sports, Coastal walks, Beachfront dining, Sunset views |
Understanding Airbnb License Requirements & STR Laws in Marsillargues (2025)
While Marsillargues, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marsillargues to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Marsillargues (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marsillarguesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domaine du Mas de Bony
Entire Place • 6 bedrooms
Renovated family home
Entire Place • 3 bedrooms
New villa with pool near Beach/Aigues Morte
Entire Place • 3 bedrooms
Modern Villa * Pool *A/C * Camargue * Quiet
Entire Place • 3 bedrooms
Villa with pool and tennis 15 minutes from the beach
Entire Place • 5 bedrooms
New house 15 minutes from La Grande Motte PMR access
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marsillargues (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marsillargues based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrizia | 4 | $74,095 | 82 | 3.44/5.0 |
| Christine | 1 | $46,525 | 19 | 5.00/5.0 |
| Estelle Et Christophe | 2 | $42,788 | 180 | 4.94/5.0 |
| Mehdi | 2 | $37,000 | 296 | 4.94/5.0 |
| Mohamed & Latifa | 1 | $35,086 | 10 | 4.50/5.0 |
| Valérie | 2 | $31,754 | 310 | 4.94/5.0 |
| Elisabeth Et Hervé | 1 | $30,593 | 7 | 4.86/5.0 |
| Bruno | 1 | $24,842 | 23 | 4.78/5.0 |
| Host #23371684 | 1 | $21,162 | 0 | 0.00/5.0 |
| Sylvie | 1 | $20,343 | 77 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marsillargues.
Dive Deeper: Advanced Marsillargues STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marsillargues. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarsillargues Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marsillargues
- The Marsillargues Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marsillargues, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Marsillargues Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marsillargues
- The dominant room capacity in Marsillargues is 3 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Marsillargues, indicating a high concentration in these sizes.
- A significant 46.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marsillargues.
Marsillargues Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marsillargues
- The most common guest capacity trend in Marsillargues vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marsillargues STR market, accounting for 52.0% of listings.
- 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marsillargues.
- On average, properties in Marsillargues are equipped to host 4.9 guests.
Marsillargues Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marsillargues
- The most common availability pattern in Marsillargues falls within the 271-366 days range, representing 62% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marsillargues (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marsillargues Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
15.2% of total
2 Nights
13 listings
28.3% of total
3 Nights
5 listings
10.9% of total
4-6 Nights
10 listings
21.7% of total
7-29 Nights
7 listings
15.2% of total
30+ Nights
4 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Marsillargues is 2 Nights, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.3% of Marsillargues hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marsillargues.
Marsillargues Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
26.2% of total
Moderate
10 listings
23.8% of total
Firm
10 listings
23.8% of total
Strict
11 listings
26.2% of total
Cancellation Policy Insights for Marsillargues
- The prevailing Airbnb cancellation policy trend in Marsillargues is Flexible, used by 26.2% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.2% market standard in Marsillargues.
- Regularly review your cancellation policy against competitors and market demand shifts in Marsillargues.
Marsillargues STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marsillargues
- The overall average booking lead time for vacation rentals in Marsillargues is 59 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Marsillargues.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Marsillargues averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marsillargues (2025)
Amenity Prevalence
Amenity Insights for Marsillargues
- Essential amenities in Marsillargues that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marsillargues: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marsillargues to stay competitive.
Marsillargues Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marsillargues
- The typical guest profile for Airbnb in Marsillargues consists of primarily domestic travelers (85%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.9% of guests.
- Key international markets include France (84.9%) and Switzerland (2.5%).
- Top languages spoken are French (46.3%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marsillargues Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |