Marseillan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Marseillan in 2025? Explore comprehensive Airbnb analytics for Marseillan, Occitania, France to uncover income potential. This 2025 STR market report for Marseillan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 480 active listings.
Whether you're considering an Airbnb investment in Marseillan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marseillan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marseillan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marseillan (2025)
Understanding the monthly revenue variations for Airbnb listings in Marseillan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marseillan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marseillan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,923+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,102 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $562, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marseillan
Marseillan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marseillan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marseillan:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marseillan
Average Daily Rate (ADR) Airbnb Trends in Marseillan (2025)
Effective short term rental pricing strategy in Marseillan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marseillan typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Marseillan
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Airbnb Seasonality Analysis & Trends in Marseillan (2025)
Peak Season (August, July, June)
- Revenue averages $2,397 per month
- Occupancy rates average 52.5%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,337 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $120
Low Season (January, February, March)
- Revenue drops to average $766 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $111
Seasonality Insights for Marseillan
- The Airbnb seasonality in Marseillan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marseillan's highest earning potential, with monthly revenues capable of climbing to $2,940, occupancy reaching a high of 70.2%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $748, occupancy could drop to 24.1%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marseillan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marseillan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marseillan (2025)
Exploring the top neighborhoods for short-term rentals in Marseillan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Marseillan | A charming area with a picturesque harbor and lots of waterfront dining options, making it an attractive spot for tourists looking to relax by the water. | Marseillan Beach, Etang de Thau, Fishing village charm, Water sports activities, Local seafood restaurants |
| Marseillan Village | This historic village offers traditional French architecture and a true taste of local culture, appealing to visitors interested in authentic experiences away from tourist traps. | Historic center, Local markets, Saint John the Baptist Church, Château de Marseillan |
| Etang de Thau | Famous for its oyster farming, this area provides a unique culinary experience and is popular among foodies and nature lovers. | Oyster farms, Bicycle trails, Scenic views, Bird watching, Water sports |
| Marseillan Beach | A family-friendly beach with easy access to the sea, ideal for summer tourists and those seeking sun and sand. | Sunny beach, Beach clubs, Watersports, Sunset views, Shops and cafes |
| Coteaux de Marseillan | Beautiful hilly outskirts perfect for wine lovers, offering vineyard tours and tasting experiences. | Vineyards, Wine tasting tours, Scenic views, Cycling paths, Nature trails |
| Languedoc Roussillon | The surrounding area is known for its stunning landscapes and excellent wine region, attracting tourists who enjoy outdoor activities and wine tourism. | Local vineyards, Wine festivals, Hiking, Scenic drives, Historic sites |
| Sète | Nearby, this coastal city is famous for its canals and seafood, making it a great complementary destination for Marseillan visitors. | Canal de Sète, Local seafood markets, Beaches, Cultural events, Arts scene |
| Agde | Another nearby town with a rich history and beautiful old town, of interest to tourists exploring the region. | Agde Cathedral, Historic old town, Black beach, Water attractions, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in Marseillan (2025)
Yes, Marseillan, Occitania, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marseillan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Marseillan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marseillanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Outstanding cottage
Entire Place • 7 bedrooms
House on the beach
Entire Place • 5 bedrooms
Villa Céladon. Pool, pondside
Entire Place • 5 bedrooms
Modern villa with swimming pool and 5 bedrooms.
Entire Place • 5 bedrooms
Heated pool28° -Calme-Proche downtown
Entire Place • 3 bedrooms
Open only March-November, Heated pool, dogs OK
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marseillan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marseillan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manuel | 7 | $192,975 | 194 | 4.97/5.0 |
| Clémentine | 9 | $165,512 | 174 | 4.92/5.0 |
| Carine | 1 | $141,860 | 31 | 4.87/5.0 |
| Sylvie | 14 | $130,815 | 455 | 4.39/5.0 |
| Delphine | 4 | $100,998 | 59 | 4.80/5.0 |
| Nicolas | 2 | $95,841 | 230 | 4.90/5.0 |
| Jérôme | 2 | $73,193 | 182 | 4.79/5.0 |
| France | 4 | $73,167 | 109 | 3.73/5.0 |
| Herve | 1 | $72,926 | 4 | 5.00/5.0 |
| Frederique | 4 | $70,703 | 87 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marseillan.
Dive Deeper: Advanced Marseillan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marseillan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarseillan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marseillan
- The Marseillan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 480 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marseillan, Apartment/Condo properties are the most common (51.5%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Marseillan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marseillan
- The dominant room capacity in Marseillan is 2 bedrooms listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.7% of the active Airbnb listings in Marseillan, indicating a high concentration in these sizes.
Marseillan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marseillan
- The most common guest capacity trend in Marseillan vacation rentals is listings accommodating 4 guests (42.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marseillan STR market, accounting for 61.5% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marseillan.
- On average, properties in Marseillan are equipped to host 4.4 guests.
Marseillan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marseillan
- The most common availability pattern in Marseillan falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marseillan (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marseillan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
12.3% of total
2 Nights
114 listings
25.1% of total
3 Nights
95 listings
20.9% of total
4-6 Nights
72 listings
15.8% of total
7-29 Nights
71 listings
15.6% of total
30+ Nights
47 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marseillan is 2 Nights, adopted by 25.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Marseillan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.1% of Marseillan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marseillan.
Marseillan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
75 listings
19.3% of total
Moderate
92 listings
23.7% of total
Firm
110 listings
28.3% of total
Strict
112 listings
28.8% of total
Cancellation Policy Insights for Marseillan
- The prevailing Airbnb cancellation policy trend in Marseillan is Strict, used by 28.8% of listings.
- A majority (57.1%) of hosts in Marseillan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.8% market standard in Marseillan.
- Regularly review your cancellation policy against competitors and market demand shifts in Marseillan.
Marseillan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marseillan
- The overall average booking lead time for vacation rentals in Marseillan is 56 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Marseillan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Marseillan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marseillan (2025)
Amenity Prevalence
Amenity Insights for Marseillan
- Essential amenities in Marseillan that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marseillan: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marseillan to stay competitive.
Marseillan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marseillan
- The typical guest profile for Airbnb in Marseillan consists of primarily domestic travelers (80%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.3% of guests.
- Key international markets include France (80.3%) and United Kingdom (5.4%).
- Top languages spoken are French (46.3%) followed by English (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marseillan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |