Lunel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Lunel in 2025? Explore comprehensive Airbnb analytics for Lunel, Occitania, France to uncover income potential. This 2025 STR market report for Lunel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Lunel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lunel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lunel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lunel (2025)
Understanding the monthly revenue variations for Airbnb listings in Lunel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lunel is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lunel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,667 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $896 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $468, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lunel
Lunel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lunel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lunel:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lunel
Average Daily Rate (ADR) Airbnb Trends in Lunel (2025)
Effective short term rental pricing strategy in Lunel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lunel typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Lunel
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Airbnb Seasonality Analysis & Trends in Lunel (2025)
Peak Season (August, July, June)
- Revenue averages $2,219 per month
- Occupancy rates average 47.8%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,294 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $126
Low Season (January, March, November)
- Revenue drops to average $805 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $128
Seasonality Insights for Lunel
- The Airbnb seasonality in Lunel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lunel's highest earning potential, with monthly revenues capable of climbing to $2,624, occupancy reaching a high of 62.0%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $770, occupancy could drop to 25.1%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lunel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lunel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lunel (2025)
Exploring the top neighborhoods for short-term rentals in Lunel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | Lunel's vibrant town center offers a mix of historic charm and modern amenities. It's a prime location for visitors wanting to explore local shops, cafes, and bars. | Lunel's Market, Les Arènes de Lunel, L'église Saint-Étienne, Place de la République, Château de la Bouscarasse |
| Lunel-Viel | This nearby residential area provides a quieter atmosphere while still being close to Lunel's attractions. Ideal for families and those looking for relaxation. | Lunel-Viel's Parks, Local Wine Wineries, Bicycle Trails, Lunel-Viel Village Centre |
| La Grande Motte | A short drive from Lunel, this seaside resort town is popular in summer for beachgoers and water sports enthusiasts. Great for beach-related rentals. | La Grande Motte Beach, Marina, Promenade de la Plage, Golf Club, Water Sports Facilities |
| Montpellier | Just a short train ride away, Montpellier is a bustling university city with a rich cultural scene. Ideal for urban explorers and students alike. | Place de la Comédie, Montpellier Botanical Garden, Museum of Fabre, Les Arceaux, Zoo de Montpellier |
| Aigues-Mortes | A beautiful medieval city with rich history and unique architecture. Attracts tourists interested in cultural exploration, especially during the summer. | Constance Tower, Aigues-Mortes City Walls, Salins du Midi, Camargue Natural Park, Local Cafés and Restaurants |
| Nîmes | Known for its Roman history, Nîmes is a popular destination for history buffs. Airbnb options are sought after due to the city's impressive ancient sites. | Pont du Gard, Arena of Nîmes, Maison Carrée, Jardins de la Fontaine, Carré d'Art Museum |
| Sommières | A charming small town that offers a picturesque setting away from the hustle. It’s an ideal getaway location for nature lovers and families. | Sommières' Medieval Bridge, Historic Town Center, Riverside Walks, Local Craft Markets |
| Saintes-Maries-de-la-Mer | Located in the heart of the Camargue Regional Park, it offers beautiful landscapes and attracts nature lovers and tourists seeking beach experiences. | Camargue Nature Reserve, Beaches, Gypsy Pilgrimage, Local Fisherman Tours, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Lunel (2025)
While Lunel, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lunel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Lunel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lunelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holidays in Small Camargue between land and sea
Entire Place • 6 bedrooms
Maison Cévennes * A/C * Wifi * Jaccuzi Shared
Entire Place • 3 bedrooms
VILLA WITH PRIVATE POOL 15min BEACHES MONTPELLIER
Entire Place • 4 bedrooms
Sacré Coeur d'Ambrussum - L'Ambrussum
Entire Place • 3 bedrooms
Garden level in the countryside
Entire Place • 2 bedrooms
ViLLa PaRadiS - All Comfort - Piscine
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lunel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lunel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| François | 1 | $133,636 | 112 | 4.90/5.0 |
| La Costiere | 3 | $119,524 | 214 | 4.81/5.0 |
| Host #507615992 | 8 | $39,147 | 2 | 0.00/5.0 |
| K Bira | 2 | $33,549 | 58 | 2.42/5.0 |
| Marylene | 2 | $28,305 | 35 | 4.70/5.0 |
| Rodrigue & Marylène | 3 | $26,359 | 142 | 4.69/5.0 |
| Valerie | 2 | $25,916 | 312 | 4.71/5.0 |
| Carole | 2 | $25,757 | 201 | 4.77/5.0 |
| Jean Marie | 1 | $23,903 | 23 | 4.83/5.0 |
| Pélagie | 1 | $23,203 | 57 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lunel.
Dive Deeper: Advanced Lunel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lunel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLunel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lunel
- The Lunel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lunel, Apartment/Condo properties are the most common (43.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.9%) offer potential for unique stay experiences.
Lunel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lunel
- The dominant room capacity in Lunel is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Lunel, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lunel.
Lunel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lunel
- The most common guest capacity trend in Lunel vacation rentals is listings accommodating 4 guests (28.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lunel STR market, accounting for 51.5% of listings.
- 28.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lunel.
- On average, properties in Lunel are equipped to host 4.0 guests.
Lunel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lunel
- The most common availability pattern in Lunel falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lunel (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lunel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
32% of total
2 Nights
46 listings
35.9% of total
3 Nights
15 listings
11.7% of total
4-6 Nights
13 listings
10.2% of total
7-29 Nights
9 listings
7% of total
30+ Nights
4 listings
3.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lunel is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.9%) of the Lunel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Lunel hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lunel.
Lunel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
27.3% of total
Moderate
40 listings
36.4% of total
Firm
17 listings
15.5% of total
Strict
23 listings
20.9% of total
Cancellation Policy Insights for Lunel
- The prevailing Airbnb cancellation policy trend in Lunel is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Lunel.
- Regularly review your cancellation policy against competitors and market demand shifts in Lunel.
Lunel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lunel
- The overall average booking lead time for vacation rentals in Lunel is 35 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Lunel.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Lunel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lunel (2025)
Amenity Prevalence
Amenity Insights for Lunel
- Essential amenities in Lunel that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lunel: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lunel to stay competitive.
Lunel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lunel
- The typical guest profile for Airbnb in Lunel consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.3% of guests.
- Key international markets include France (87.3%) and Germany (2.2%).
- Top languages spoken are French (45.5%) followed by English (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lunel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |