La Grande-Motte Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in La Grande-Motte in 2025? Explore comprehensive Airbnb analytics for La Grande-Motte, Occitania, France to uncover income potential. This 2025 STR market report for La Grande-Motte, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,442 active listings.
Whether you're considering an Airbnb investment in La Grande-Motte, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Grande-Motte Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Grande-Motte Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Grande-Motte (2025)
Understanding the monthly revenue variations for Airbnb listings in La Grande-Motte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Grande-Motte is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Grande-Motte across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,828 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,103 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Grande-Motte
La Grande-Motte Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Grande-Motte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Grande-Motte:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Grande-Motte
Average Daily Rate (ADR) Airbnb Trends in La Grande-Motte (2025)
Effective short term rental pricing strategy in La Grande-Motte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Grande-Motte typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in La Grande-Motte
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Airbnb Seasonality Analysis & Trends in La Grande-Motte (2025)
Peak Season (August, July, May)
- Revenue averages $2,298 per month
- Occupancy rates average 55.7%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,273 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $699 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $97
Seasonality Insights for La Grande-Motte
- The Airbnb seasonality in La Grande-Motte shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Grande-Motte's highest earning potential, with monthly revenues capable of climbing to $2,780, occupancy reaching a high of 70.8%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $670, occupancy could drop to 26.4%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Grande-Motte.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Grande-Motte seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Grande-Motte (2025)
Exploring the top neighborhoods for short-term rentals in La Grande-Motte? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage du Couchant | Famous for its beautiful sunsets and fine sandy beaches, it attracts families and beach lovers looking for a relaxing getaway. | Le Grand Travers, Couchant Beach, Water sports activities, Local restaurants, Sunset views |
| La Petite Motte | A charming neighborhood with a more intimate beach experience, perfect for couples and families seeking peace and tranquility close to the sea. | Small beach area, La Petite Motte marina, Cafés and bars, Promenade, Nature trails |
| Centre Ville | The city center is vibrant and offers shopping, dining, and cultural activities, making it ideal for tourists who want to explore local life. | Local markets, Shops and boutiques, Restaurants, Cultural events, Parks and gardens |
| Port Camargue | Known for its marina and water sports, it is popular among boaters and those seeking aquatic activities. | Marina facilities, Beach access, Water sports, Restaurants by the harbor, Fishing opportunities |
| Le Grau-du-Roi | A lively nearby town with beautiful beaches and a traditional fishing port, appealing to tourists looking for local charm. | Fish market, Aquarium, Local beach access, Promenade, Restaurants with seafood |
| Les Pyramides | A distinctive area with unique pyramid-shaped buildings, a great choice for those who appreciate modern architecture and want a unique stay. | Architectural landmarks, Beach access, Swimming pools, Shops, Restaurants |
| Camping de La Grande Motte | For those looking for a more adventurous stay, this area offers camping and outdoor activities, attracting nature lovers. | Nature trails, Camping amenities, Outdoor sports, Community events, Proximity to beaches |
| Espace Grand Bleu | An entertainment center with attractions for families, making it a fun option for guests traveling with children. | Aquatic park, Family-friendly activities, Restaurants, Shops, Games and entertainment |
Understanding Airbnb License Requirements & STR Laws in La Grande-Motte (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in La Grande-Motte. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Grande-Motte to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in La Grande-Motte (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Grande-Mottebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful A/C and heated pool
Entire Place • 6 bedrooms
Beautiful Villa La Grande Motte - Golf District
Entire Place • 5 bedrooms
Unique 160m2 3ch 7p 2sdb stylish design 150m beach
Entire Place • 3 bedrooms
Splendid contemporary villa T5 with pool
Entire Place • 4 bedrooms
Beautiful 4* Villa - Air-conditioned bedrooms
Entire Place • 3 bedrooms
Luxury Villa with pool and beach nearby
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Grande-Motte (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Grande-Motte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PGH-Premium Guest House | 30 | $530,523 | 329 | 3.67/5.0 |
| Ludo | 16 | $416,886 | 214 | 3.58/5.0 |
| Jérémi Century | 38 | $213,669 | 168 | 3.26/5.0 |
| Aleakeys Conciergerie | 20 | $205,236 | 257 | 4.31/5.0 |
| Estelle - Interhome Group | 42 | $203,657 | 131 | 2.76/5.0 |
| Sol-Y-Days LGM | 18 | $169,675 | 23 | 1.27/5.0 |
| Jerome | 6 | $142,377 | 606 | 4.81/5.0 |
| Host #383122078 | 28 | $141,699 | 0 | 0.00/5.0 |
| Margot Et Henri | 1 | $126,665 | 13 | 5.00/5.0 |
| Conciergerie | 10 | $120,683 | 270 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Grande-Motte.
Dive Deeper: Advanced La Grande-Motte STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Grande-Motte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Grande-Motte Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Grande-Motte
- The La Grande-Motte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 1,442 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Grande-Motte, Apartment/Condo properties are the most common (93.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 0.6%) offer potential for unique stay experiences.
La Grande-Motte Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Grande-Motte
- The dominant room capacity in La Grande-Motte is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in La Grande-Motte, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in La Grande-Motte.
La Grande-Motte Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Grande-Motte
- The most common guest capacity trend in La Grande-Motte vacation rentals is listings accommodating 4 guests (49.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the La Grande-Motte STR market, accounting for 71.2% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Grande-Motte.
- On average, properties in La Grande-Motte are equipped to host 3.9 guests.
La Grande-Motte Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Grande-Motte
- The most common availability pattern in La Grande-Motte falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Grande-Motte (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Grande-Motte Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
185 listings
13.9% of total
2 Nights
485 listings
36.5% of total
3 Nights
217 listings
16.4% of total
4-6 Nights
215 listings
16.2% of total
7-29 Nights
101 listings
7.6% of total
30+ Nights
124 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in La Grande-Motte is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of La Grande-Motte hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
- A 2-night minimum appears standard (36.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Grande-Motte.
La Grande-Motte Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
10 listings
0.8% of total
Flexible
241 listings
20.2% of total
Moderate
319 listings
26.8% of total
Firm
334 listings
28% of total
Strict
286 listings
24% of total
Cancellation Policy Insights for La Grande-Motte
- The prevailing Airbnb cancellation policy trend in La Grande-Motte is Firm, used by 28% of listings.
- A majority (52.0%) of hosts in La Grande-Motte utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28% market standard in La Grande-Motte.
- Regularly review your cancellation policy against competitors and market demand shifts in La Grande-Motte.
La Grande-Motte STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Grande-Motte
- The overall average booking lead time for vacation rentals in La Grande-Motte is 46 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in La Grande-Motte.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these La Grande-Motte averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Grande-Motte (2025)
Amenity Prevalence
Amenity Insights for La Grande-Motte
- Essential amenities in La Grande-Motte that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Grande-Motte: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Grande-Motte to stay competitive.
La Grande-Motte Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Grande-Motte
- The typical guest profile for Airbnb in La Grande-Motte consists of primarily domestic travelers (88%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.2% of guests.
- Key international markets include France (88.2%) and Germany (2.4%).
- Top languages spoken are French (47.5%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Grande-Motte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |