Balma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Balma in 2025? Explore comprehensive Airbnb analytics for Balma, Occitania, France to uncover income potential. This 2025 STR market report for Balma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Balma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Balma Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Balma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Balma (2025)
Understanding the monthly revenue variations for Airbnb listings in Balma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Balma is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Balma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,249 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $702, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Balma
Balma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Balma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Balma:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Balma
Average Daily Rate (ADR) Airbnb Trends in Balma (2025)
Effective short term rental pricing strategy in Balma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Balma typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Balma
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Airbnb Seasonality Analysis & Trends in Balma (2025)
Peak Season (July, May, June)
- Revenue averages $2,126 per month
- Occupancy rates average 54.3%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,505 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $959 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $100
Seasonality Insights for Balma
- The Airbnb seasonality in Balma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Balma's highest earning potential, with monthly revenues capable of climbing to $2,299, occupancy reaching a high of 65.0%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $821, occupancy could drop to 44.0%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Balma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Balma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Balma (2025)
Exploring the top neighborhoods for short-term rentals in Balma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Balma Centre | The heart of Balma, offering easy access to public transport and shopping. This area is popular among locals and tourists due to its vibrant atmosphere and proximity to Toulouse. | Balma-Gramont Metro Station, Local shops and cafes, Cultural venues, Weekly markets, Parks and green spaces |
| Les Coteaux | A residential neighborhood providing a mix of scenic views and tranquility. Ideal for families and travelers looking for a peaceful stay with easy access to nature. | Parc de la Plage, Hiking trails, Local dining options, Community events, Green parks |
| Balma Village | Charming village atmosphere with traditional French architecture and quaint streets. Attracts visitors seeking an authentic local experience. | Historic sites, Village square, Local bistros, Artisanal shops, Cultural events |
| La Nouvelle Mairie | A modern area with new developments and amenities. Attractive to younger travelers and professionals due to its contemporary feel and urban lifestyle. | Modern shopping centers, Restaurants, Parks, Fitness facilities, Easy access to public transport |
| Les Jardins de Balma | A picturesque district with residential charm and green spaces. Great for families and those seeking a suburban vibe close to the city. | Beautiful gardens, Parks, Family-friendly activities, Local markets, Community gatherings |
| Balma Park | Located near large parks and recreational facilities, this area is perfect for active travelers and families looking for outdoor activities. | Sports facilities, Cycling paths, Natural parks, Playgrounds, Picnic areas |
| Balma - Loubet | A developing area with a mix of residential and commercial properties. It’s becoming popular among investors looking for growth potential. | Shopping areas, New cafes, Cultural events, Proximity to major roads, Development projects |
| Toulouse - Balma Border | The border area has excellent transportation links to Toulouse, making it ideal for travelers wishing to explore both cities easily. | Metro access, Cultural attractions in Toulouse, Shopping districts, Dining options, Historical landmarks |
Understanding Airbnb License Requirements & STR Laws in Balma (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Balma. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Balma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Balma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Balmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ǐ Les Oliviers - T3 in Balma/Quint-F. with Parking
Entire Place • 2 bedrooms
Comfortable Balma
Entire Place • 3 bedrooms
Family home with a pool
Entire Place • 2 bedrooms
Quiet T4 apartment in Balma
Entire Place • 2 bedrooms
apartment 10 MINUTES FROM the capitol
Entire Place • 2 bedrooms
Metro Balma, sleeps 9, ample parking. At night
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Balma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Balma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Veronique | 2 | $31,488 | 951 | 4.96/5.0 |
| Virginie | 1 | $30,986 | 14 | 4.86/5.0 |
| Isabelle | 1 | $29,740 | 151 | 4.94/5.0 |
| Florian | 1 | $28,367 | 31 | 4.74/5.0 |
| Cécile | 1 | $27,672 | 49 | 4.98/5.0 |
| Lionel | 1 | $27,451 | 30 | 4.90/5.0 |
| Patricia | 1 | $25,714 | 90 | 4.94/5.0 |
| Charles | 1 | $23,858 | 4 | 5.00/5.0 |
| Host #34080147 | 1 | $22,454 | 4 | 5.00/5.0 |
| Nicolas | 1 | $21,497 | 49 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Balma.
Dive Deeper: Advanced Balma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Balma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBalma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Balma
- The Balma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Balma, Apartment/Condo properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.4% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Balma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Balma
- The dominant room capacity in Balma is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.4% of the active Airbnb listings in Balma, indicating a high concentration in these sizes.
Balma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Balma
- The most common guest capacity trend in Balma vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Balma STR market, accounting for 59.6% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Balma.
- On average, properties in Balma are equipped to host 3.3 guests.
Balma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Balma
- The most common availability pattern in Balma falls within the 271-366 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Balma (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Balma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
37.2% of total
2 Nights
12 listings
27.9% of total
3 Nights
6 listings
14% of total
4-6 Nights
4 listings
9.3% of total
7-29 Nights
2 listings
4.7% of total
30+ Nights
3 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Balma is 1 Night, adopted by 37.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.1%) of the Balma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.2% of Balma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Balma.
Balma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
44.2% of total
Moderate
15 listings
34.9% of total
Firm
5 listings
11.6% of total
Strict
4 listings
9.3% of total
Cancellation Policy Insights for Balma
- The prevailing Airbnb cancellation policy trend in Balma is Flexible, used by 44.2% of listings.
- The market strongly favors guest-friendly terms, with 79.1% of listings offering Flexible or Moderate policies. This suggests guests in Balma may expect booking flexibility.
- Strict cancellation policies are quite rare (9.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.2% market standard in Balma.
- Using a Strict policy might deter some guests, as only 9.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Balma.
Balma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Balma
- The overall average booking lead time for vacation rentals in Balma is 52 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Balma.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Balma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Balma (2025)
Amenity Prevalence
Amenity Insights for Balma
- Essential amenities in Balma that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Balma: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Balma to stay competitive.
Balma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Balma
- The typical guest profile for Airbnb in Balma consists of primarily domestic travelers (87%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.0% of guests.
- Key international markets include France (87%) and Portugal (3.1%).
- Top languages spoken are French (47.5%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Balma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| la Baronia de Rialb | 14 | $4,296 | $393.88 | 43% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Astaffort | 10 | $3,393 | $314.20 | 35% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |