Bagnères-de-Luchon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bagnères-de-Luchon in 2025? Explore comprehensive Airbnb analytics for Bagnères-de-Luchon, Occitania, France to uncover income potential. This 2025 STR market report for Bagnères-de-Luchon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 677 active listings.

Whether you're considering an Airbnb investment in Bagnères-de-Luchon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bagnères-de-Luchon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bagnères-de-Luchon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$90
The average rental revenue earned for an occupied room per day in Bagnères-de-Luchon.
Occupancy Rate(?)
34.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,808
Typical annual income for an Airbnb listing in Bagnères-de-Luchon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.2%
Positive growth (9.2%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Bagnères-de-Luchon.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Bagnères-de-Luchon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
677
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bagnères-de-Luchon (2025)

Understanding the monthly revenue variations for Airbnb listings in Bagnères-de-Luchon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bagnères-de-Luchon is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bagnères-de-Luchon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,109+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,393 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $785 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $402, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bagnères-de-Luchon

Bagnères-de-Luchon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bagnères-de-Luchon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bagnères-de-Luchon:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bagnères-de-Luchon

Average Daily Rate (ADR) Airbnb Trends in Bagnères-de-Luchon (2025)

Effective short term rental pricing strategy in Bagnères-de-Luchon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bagnères-de-Luchon typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $58 per night.

Average Daily Rate (ADR) Trend by Month in Bagnères-de-Luchon

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Airbnb Seasonality Analysis & Trends in Bagnères-de-Luchon (2025)

Peak Season (February, August, June)
  • Revenue averages $1,486 per month
  • Occupancy rates average 46.8%
  • Daily rates average $95
Shoulder Season
  • Revenue averages $1,031 per month
  • Occupancy maintains around 32.4%
  • Daily rates hold near $94
Low Season (September, October, November)
  • Revenue drops to average $710 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $89

Seasonality Insights for Bagnères-de-Luchon

  • The Airbnb seasonality in Bagnères-de-Luchon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bagnères-de-Luchon's highest earning potential, with monthly revenues capable of climbing to $1,734, occupancy reaching a high of 58.2%, and ADRs peaking at $103.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $664, occupancy could drop to 25.1%, and ADRs may adjust down to $88.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bagnères-de-Luchon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bagnères-de-Luchon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bagnères-de-Luchon (2025)

Exploring the top neighborhoods for short-term rentals in Bagnères-de-Luchon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Luchon Town Center
The historical heart of Bagnères-de-Luchon, buzzing with life and culture. Perfect for guests wanting easy access to shops, cafes, and the stunning thermal baths.
Thermes de Luchon, Luchon Tourist Office, Luchon Market, Eglise de l'Immaculée Conception
Superbagnères
A popular ski resort that attracts winter sports enthusiasts and summer hikers alike. Ideal for Airbnb hosts looking to cater to adventure seekers throughout the year.
Ski Lifts, Mountain Hiking Trails, Superbagnères Ski Resort, Cable Car to Superbagnères
Val d'Aran
A picturesque valley offering authentic mountain experiences and rich culture. Attracts tourists interested in nature, hiking, and Spanish influences.
Skiing in Baqueira-Beret, Baqueira Beret Ski Resort, Wildlife Parks, Hiking Trails along the Val d'Aran
Hautes Pyrénées
Known for its natural beauty and nearby attractions, this area is perfect for those wanting to escape into the great outdoors, appealing to nature lovers.
Pic du Midi de Bigorre, Neouvielle Nature Reserve, Hiking Trails in the Pyrenees
Lake Oô
A beautiful mountain lake surrounded by hiking trails. Attracts trekkers and families looking to enjoy serene nature and photography.
Hiking Trails to Lake Oô, Pic du Portillon, Scenic Views
Le Mourtis
A family-friendly ski resort that remains popular all year long. Great for families with children and offers diverse outdoor activities.
Skiing and Snowboarding, Family-friendly Outdoor Activities, Hiking Trails
Chalet Parc
A tranquil area with stunning chalets and nature views. Appeals to guests looking for a peaceful retreat close to the mountains.
Mountain Views, Tranquil Environment, Local Wildlife
Barège
Known as a thermal spa town, perfect for those looking for wellness retreats and relaxation. Attracts guests seeking both adventure and relaxation in nature.
Thermal Spa, Hiking and Wellness Retreats, Lakes and Mountain Trails

Understanding Airbnb License Requirements & STR Laws in Bagnères-de-Luchon (2025)

While Bagnères-de-Luchon, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bagnères-de-Luchon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Bagnères-de-Luchon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bagnères-de-Luchonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful Luchonnaise house

Beautiful Luchonnaise house

Entire Place • 7 bedrooms

$153,200
Revenue
46.0%
Occupancy
$483.52
Daily Rate
Le Nid - Family home at the foot of the gondola

Le Nid - Family home at the foot of the gondola

Entire Place • 4 bedrooms

$59,641
Revenue
46.7%
Occupancy
$214.84
Daily Rate
Luchon House for 8 people near telecabines

Luchon House for 8 people near telecabines

Entire Place • 4 bedrooms

$55,195
Revenue
63.7%
Occupancy
$256.96
Daily Rate
Charming house of 200 m² with garden

Charming house of 200 m² with garden

Entire Place • 5 bedrooms

$49,673
Revenue
42.9%
Occupancy
$297.59
Daily Rate
Villa Frascati - Maison de Maitre in Luchon

Villa Frascati - Maison de Maitre in Luchon

Entire Place • 7 bedrooms

$45,486
Revenue
29.8%
Occupancy
$625.27
Daily Rate
Large luxury duplex 170 m2 ( up to 18 people)

Large luxury duplex 170 m2 ( up to 18 people)

Entire Place • 7 bedrooms

$43,769
Revenue
35.3%
Occupancy
$395.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bagnères-de-Luchon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bagnères-de-Luchon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emmanuelle1$153,20075.00/5.0
Florian5$103,6341064.67/5.0
Eugénie6$88,4662474.64/5.0
Renaud5$79,233904.96/5.0
Marie-Pierre4$77,076454.89/5.0
Claude4$65,5722564.90/5.0
Deborah3$64,2971074.90/5.0
Cécile1$59,641164.81/5.0
Caroline3$58,1471734.98/5.0
Jean- Christian1$55,19594.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bagnères-de-Luchon.

Dive Deeper: Advanced Bagnères-de-Luchon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bagnères-de-Luchon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bagnères-de-Luchon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bagnères-de-Luchon

  • The Bagnères-de-Luchon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 677 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bagnères-de-Luchon, Apartment/Condo properties are the most common (89.4%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.

Bagnères-de-Luchon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bagnères-de-Luchon

  • The dominant room capacity in Bagnères-de-Luchon is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Bagnères-de-Luchon, indicating a high concentration in these sizes.

Bagnères-de-Luchon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bagnères-de-Luchon

  • The most common guest capacity trend in Bagnères-de-Luchon vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Bagnères-de-Luchon STR market, accounting for 60.6% of listings.
  • 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bagnères-de-Luchon.
  • On average, properties in Bagnères-de-Luchon are equipped to host 4.5 guests.

Bagnères-de-Luchon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bagnères-de-Luchon

  • The most common availability pattern in Bagnères-de-Luchon falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bagnères-de-Luchon (33.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bagnères-de-Luchon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.9%)

1 Night

57 listings

8.9% of total

2 Nights (27.5%)

2 Nights

177 listings

27.5% of total

3 Nights (14.3%)

3 Nights

92 listings

14.3% of total

4-6 Nights (20.2%)

4-6 Nights

130 listings

20.2% of total

7-29 Nights (6.7%)

7-29 Nights

43 listings

6.7% of total

30+ Nights (22.5%)

30+ Nights

145 listings

22.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Bagnères-de-Luchon is 2 Nights, adopted by 27.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.5%) caters to monthly stays (30+ nights) in Bagnères-de-Luchon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.5% of Bagnères-de-Luchon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bagnères-de-Luchon.

Bagnères-de-Luchon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

0.3% of total

Super Strict 60 Days

3 listings

0.5% of total

Flexible (20.2%)

Flexible

121 listings

20.2% of total

Moderate (36.3%)

Moderate

218 listings

36.3% of total

Firm (19.3%)

Firm

116 listings

19.3% of total

Strict (23.3%)

Strict

140 listings

23.3% of total

Cancellation Policy Insights for Bagnères-de-Luchon

  • The prevailing Airbnb cancellation policy trend in Bagnères-de-Luchon is Moderate, used by 36.3% of listings.
  • There's a relatively balanced mix between guest-friendly (56.5%) and stricter (42.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.3% market standard in Bagnères-de-Luchon.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bagnères-de-Luchon.

Bagnères-de-Luchon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bagnères-de-Luchon

  • The overall average booking lead time for vacation rentals in Bagnères-de-Luchon is 48 days.
  • Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Bagnères-de-Luchon.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Bagnères-de-Luchon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bagnères-de-Luchon (2025)

Amenity Prevalence

Amenity Insights for Bagnères-de-Luchon

  • Essential amenities in Bagnères-de-Luchon that guests expect include: TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bagnères-de-Luchon: TV, Heating, Kitchen.
  • Prioritize adding missing essentials: TV, Heating, Kitchen.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bagnères-de-Luchon to stay competitive.

Bagnères-de-Luchon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bagnères-de-Luchon

  • The typical guest profile for Airbnb in Bagnères-de-Luchon consists of primarily domestic travelers (86%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 85.8% of guests.
  • Key international markets include France (85.8%) and Spain (7.7%).
  • Top languages spoken are French (42.1%) followed by English (31.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toulouse and Bordeaux.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bagnères-de-Luchon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Canyelles49$5,958$1023.9437%
la Baronia de Rialb14$4,296$393.8843%
Sant Martí Sarroca10$3,855$337.6043%
Banyeres del Penedès12$3,474$373.9937%
Mediona11$3,355$550.9937%
Corbera de Llobregat14$3,275$304.3352%
Riudoms10$3,270$363.8436%
Olivella94$3,211$420.7141%
Castellet i la Gornal15$3,167$465.4239%
Aiguamúrcia11$3,008$223.6147%

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