Assas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Assas in 2025? Explore comprehensive Airbnb analytics for Assas, Occitania, France to uncover income potential. This 2025 STR market report for Assas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Assas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assas Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Assas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Assas (2025)
Understanding the monthly revenue variations for Airbnb listings in Assas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assas is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,530 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,290 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Assas
Assas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Assas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assas:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Assas
Average Daily Rate (ADR) Airbnb Trends in Assas (2025)
Effective short term rental pricing strategy in Assas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assas typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $325 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Assas
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Airbnb Seasonality Analysis & Trends in Assas (2025)
Peak Season (August, September, July)
- Revenue averages $3,358 per month
- Occupancy rates average 58.7%
- Daily rates average $227
Shoulder Season
- Revenue averages $1,833 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $224
Low Season (March, April, December)
- Revenue drops to average $1,024 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $223
Seasonality Insights for Assas
- The Airbnb seasonality in Assas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Assas's highest earning potential, with monthly revenues capable of climbing to $3,756, occupancy reaching a high of 67.8%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $849, occupancy could drop to 14.5%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Assas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Assas (2025)
Exploring the top neighborhoods for short-term rentals in Assas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Assas Village | A quaint and charming village atmosphere, perfect for travelers looking for a peaceful retreat near Montpellier with easy access to local vineyards and the scenic countryside. | Assas Castle, Local vineyards, Hiking trails, Mediterranean cuisine, Proximity to Montpellier |
| Montpellier | A vibrant city known for its historical architecture, university atmosphere, and dynamic cultural scene, making it ideal for young travelers and tourists. | Place de la Comédie, Montpellier Zoo, Historic center, Museums, Shopping districts |
| Saint-Jean-de-Védas | A suburban area just outside Montpellier, known for its family-friendly environment and proximity to urban amenities, attracting both families and business visitors. | Local parks, Shopping centers, Cultural activities, Markets, Restaurants |
| Castelnau-le-Lez | A growing suburb of Montpellier, popular with young professionals and families, offering modern amenities and a relaxed lifestyle close to the city. | Parks, Cultural events, Shopping areas, Local cafés, Public transport links |
| Lattes | Close to the coast and offering beach access, Lattes is attractive for those seeking a sun and sea holiday experience with the benefits of city proximity. | Beaches, Canal du Rhône, Cycling paths, Local markets, Water sports |
| Baillargues | A small town with charming local character, popular among those looking for a quiet stay with easy access to both countryside and urban living. | Historical sites, Local festivals, Countryside activities, Wine tasting, Parks |
| Palavas-les-Flots | A popular seaside resort town, known for its beaches and vibrant waterfront promenade, ideal for summer tourism and water-based activities. | Beaches, Casino, Seafood restaurants, Water sports, Nightlife |
| Mauguio | A beautiful area that combines rural charm with proximity to beaches and Montpellier, making it a great choice for diverse travelers. | Local wildlife parks, Markets, Historical sites, Proximity to beaches, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Assas (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Assas. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Assas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Assasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family villa swimming pool and park near Montpellier
Entire Place • 5 bedrooms
Peace and comfort in a green setting
Entire Place • 5 bedrooms
Villa with Pool, Pétanque, Ping-Pong, Trampoline
Entire Place • 5 bedrooms
Small house with garden and quiet pool
Entire Place • 1 bedroom
Flexible family home for up to 11 people
Entire Place • 3 bedrooms
CHARMING HOUSE IN PINEDE
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Assas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Assas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marc Et Sarah | 1 | $63,590 | 34 | 4.82/5.0 |
| Fabrice Et Isabelle | 4 | $29,880 | 120 | 4.86/5.0 |
| Host #11930608 | 2 | $27,144 | 0 | 0.00/5.0 |
| Fabienne | 1 | $22,100 | 10 | 5.00/5.0 |
| Christian | 2 | $21,524 | 76 | 4.77/5.0 |
| Francine | 1 | $19,834 | 20 | 5.00/5.0 |
| Michèle | 1 | $16,801 | 3 | 4.00/5.0 |
| Véronique | 1 | $16,620 | 4 | 5.00/5.0 |
| Laurence | 1 | $14,048 | 70 | 4.91/5.0 |
| Manon | 1 | $13,231 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assas.
Dive Deeper: Advanced Assas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAssas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Assas
- The Assas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Assas, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Assas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Assas
- The dominant room capacity in Assas is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.6% of the active Airbnb listings in Assas, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Assas.
Assas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Assas
- The most common guest capacity trend in Assas vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Assas STR market, accounting for 52.4% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Assas.
- On average, properties in Assas are equipped to host 5.1 guests.
Assas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Assas
- The most common availability pattern in Assas falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Assas (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Assas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
8 listings
40% of total
3 Nights
2 listings
10% of total
4-6 Nights
5 listings
25% of total
7-29 Nights
4 listings
20% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Assas is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Assas hosts use this setting.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assas.
Assas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
7 listings
38.9% of total
Firm
3 listings
16.7% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for Assas
- The prevailing Airbnb cancellation policy trend in Assas is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Assas.
- With 33.3% using Strict terms, this is a viable option in Assas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Assas.
Assas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Assas
- The overall average booking lead time for vacation rentals in Assas is 86 days.
- Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Assas.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Assas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Assas (2025)
Amenity Prevalence
Amenity Insights for Assas
- Essential amenities in Assas that guests expect include: Free parking on premises, TV, Wifi, Hot water, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Assas: Free parking on premises, TV, Wifi, Hot water, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Wifi, Hot water, Kitchen, Heating.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Assas to stay competitive.
Assas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Assas
- The typical guest profile for Airbnb in Assas consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.1% of guests.
- Key international markets include France (83.1%) and Belgium (4.6%).
- Top languages spoken are English (37.7%) followed by French (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Geneva.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Assas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Bordils | 11 | $3,557 | $525.15 | 36% |
| Vilademuls | 20 | $3,489 | $328.54 | 36% |
| Vilanant | 10 | $3,424 | $343.93 | 34% |
| Bàscara | 13 | $3,317 | $437.52 | 39% |
| Castelnou | 12 | $3,274 | $302.12 | 31% |