Alès Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Alès in 2025? Explore comprehensive Airbnb analytics for Alès, Occitania, France to uncover income potential. This 2025 STR market report for Alès, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 165 active listings.

Whether you're considering an Airbnb investment in Alès, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alès Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Alès Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$104
The average rental revenue earned for an occupied room per day in Alès.
Occupancy Rate(?)
44.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,288
Typical annual income for an Airbnb listing in Alès. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.2%
Positive growth (7.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Alès.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Alès.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
165
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Alès (2025)

Understanding the monthly revenue variations for Airbnb listings in Alès is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alès is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alès across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,610 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,012 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $554, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Alès

Alès Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Alès STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alès:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Alès

Average Daily Rate (ADR) Airbnb Trends in Alès (2025)

Effective short term rental pricing strategy in Alès involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alès typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Alès

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Airbnb Seasonality Analysis & Trends in Alès (2025)

Peak Season (August, July, May)
  • Revenue averages $1,915 per month
  • Occupancy rates average 52.8%
  • Daily rates average $110
Shoulder Season
  • Revenue averages $1,204 per month
  • Occupancy maintains around 39.2%
  • Daily rates hold near $107
Low Season (January, February, March)
  • Revenue drops to average $746 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $101

Seasonality Insights for Alès

  • The Airbnb seasonality in Alès shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Alès's highest earning potential, with monthly revenues capable of climbing to $2,133, occupancy reaching a high of 60.0%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $721, occupancy could drop to 30.8%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alès.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Alès seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Alès (2025)

Exploring the top neighborhoods for short-term rentals in Alès? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville d'Alès
The vibrant city center of Alès is a cultural hub, with numerous shops, cafes, and historical sites. It attracts both tourists and business travelers looking for a lively urban experience.
Alès Museum, Parc de la Gare, Saint-Jean Baptiste Cathedral, Les Cévennes National Park, local markets
Les Cévennes
This region offers stunning natural landscapes and outdoor activities. Ideal for guests interested in hiking and nature, making it a popular choice for eco-tourism.
Cévennes National Park, Mont Aigoual, Okhra, the Bamboo Garden, waterfalls and hiking trails
Alès's historic districts
The charming ancient districts with narrow streets and historical architecture appeal to guests interested in culture and history.
The Old Town, Eglise Saint-Jean, L'Esplanade Charles de Gaulle, Historical monuments, Local festivals
La Roque sur Cèze
A picturesque village near Alès offering stunning views and a serene environment, perfect for guests looking to escape into nature.
Cèze River, Cascades du Sautadet, local vineyards, Charming village streets, Scenic viewpoints
Anduze
Known for its bamboo garden and proximity to the Cevennes, Anduze attracts visitors who enjoy outdoor activities and heritage.
Bambouseraie de Prafrance, Anduze's market, Steam Train of the Cevennes, Château d'Anduze, Outdoor hiking paths
Saint-Ambroix
A small town with a rich history, known for its warm atmosphere and proximity to natural attractions, appealing to those looking for a quiet getaway.
La Cèze River, Saint-Ambroix museum, local markets, historical sites, hiking
Vézénobres
A hilltop village offering a great view of the region and a charming atmosphere, attracting visitors interested in a tranquil environment.
Vézénobres Church, Scenic viewpoints, local artisanal shops, historical landmarks, walking paths
Bessèges
A quaint town known for its riverside location and peaceful surroundings, offering various outdoor activities for guests.
Cèze Valley, cycling routes, local markets, hiking trails, natural areas

Understanding Airbnb License Requirements & STR Laws in Alès (2025)

While Alès, Occitania, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alès to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Alès (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Alèsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Les Lauriers at the gates of the Cévennes.

Les Lauriers at the gates of the Cévennes.

Entire Place • 3 bedrooms

$58,644
Revenue
42.5%
Occupancy
$221.73
Daily Rate
Beautiful villa with swimming pool

Beautiful villa with swimming pool

Entire Place • 4 bedrooms

$39,363
Revenue
72.6%
Occupancy
$294.88
Daily Rate
Villa with a pool

Villa with a pool

Entire Place • 3 bedrooms

$33,453
Revenue
43.5%
Occupancy
$342.85
Daily Rate
Cévennes: Villa La Trêve.

Cévennes: Villa La Trêve.

Entire Place • 4 bedrooms

$31,885
Revenue
93.5%
Occupancy
$240.72
Daily Rate
Beautiful Villa with Pool and Pool House

Beautiful Villa with Pool and Pool House

Entire Place • 3 bedrooms

$29,986
Revenue
34.6%
Occupancy
$208.03
Daily Rate
Grde villa  Clim 5 Bedroom 2 Bathrooms  Garden

Grde villa Clim 5 Bedroom 2 Bathrooms Garden

Entire Place • 5 bedrooms

$27,708
Revenue
36.4%
Occupancy
$184.87
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Alès (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Alès based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Gilles1$58,644174.88/5.0
Caroline3$57,631235.00/5.0
Stefanie2$54,585714.93/5.0
Vincent3$48,068724.76/5.0
Yannick2$45,836554.91/5.0
Roman3$37,9381224.72/5.0
Jérôme3$34,990864.98/5.0
Audrey1$33,453504.88/5.0
Axel1$29,986245.00/5.0
Yann1$27,708104.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alès.

Dive Deeper: Advanced Alès STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alès. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Alès Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Alès

  • The Alès Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 165 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Alès, Apartment/Condo properties are the most common (46.1%), reflecting the local real estate landscape.
  • Houses represent a significant 45.5% portion, catering likely to families or larger groups.
  • The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 3.0%) offer potential for unique stay experiences.

Alès Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Alès

  • The dominant room capacity in Alès is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Alès, indicating a high concentration in these sizes.
  • A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alès.

Alès Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Alès

  • The most common guest capacity trend in Alès vacation rentals is listings accommodating 2 guests (24.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Alès STR market, accounting for 48.4% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alès.
  • On average, properties in Alès are equipped to host 4.1 guests.

Alès Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Alès

  • The most common availability pattern in Alès falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Alès (43%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Alès Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.5%)

1 Night

51 listings

34.5% of total

2 Nights (33.8%)

2 Nights

50 listings

33.8% of total

3 Nights (11.5%)

3 Nights

17 listings

11.5% of total

4-6 Nights (12.8%)

4-6 Nights

19 listings

12.8% of total

7-29 Nights (2%)

7-29 Nights

3 listings

2% of total

30+ Nights (5.4%)

30+ Nights

8 listings

5.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Alès is 1 Night, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.3%) of the Alès Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 34.5% of Alès hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alès.

Alès Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.3%)

Flexible

42 listings

32.3% of total

Moderate (22.3%)

Moderate

29 listings

22.3% of total

Firm (26.9%)

Firm

35 listings

26.9% of total

Strict (18.5%)

Strict

24 listings

18.5% of total

Cancellation Policy Insights for Alès

  • The prevailing Airbnb cancellation policy trend in Alès is Flexible, used by 32.3% of listings.
  • There's a relatively balanced mix between guest-friendly (54.6%) and stricter (45.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32.3% market standard in Alès.
  • Regularly review your cancellation policy against competitors and market demand shifts in Alès.

Alès STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Alès

  • The overall average booking lead time for vacation rentals in Alès is 39 days.
  • Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Alès.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Alès averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Alès (2025)

Amenity Prevalence

Amenity Insights for Alès

  • Essential amenities in Alès that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Alès: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Alès to stay competitive.

Alès Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Alès

  • The typical guest profile for Airbnb in Alès consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 88.2% of guests.
  • Key international markets include France (88.2%) and Spain (1.5%).
  • Top languages spoken are French (45.1%) followed by English (30.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Alès Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Villeneuvette13$4,150$337.5644%
Divajeu19$3,941$410.6542%
Saint-Germain-au-Mont-d'Or10$3,928$316.0240%
Dommartin11$3,905$327.0036%
Courzieu11$3,267$287.8352%
Vanosc13$3,072$224.5244%
Chantepérier20$3,057$281.6037%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%

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