Tulle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tulle in 2025? Explore comprehensive Airbnb analytics for Tulle, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Tulle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.

Whether you're considering an Airbnb investment in Tulle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tulle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tulle Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$66
The average rental revenue earned for an occupied room per day in Tulle.
Occupancy Rate(?)
45.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,941
Typical annual income for an Airbnb listing in Tulle. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.9%
Strong growth (16.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Tulle.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Tulle.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
76
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tulle (2025)

Understanding the monthly revenue variations for Airbnb listings in Tulle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tulle is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tulle across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,715+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,200 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $781 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $437, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tulle

Tulle Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tulle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tulle:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tulle

Average Daily Rate (ADR) Airbnb Trends in Tulle (2025)

Effective short term rental pricing strategy in Tulle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tulle typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
  • Typical properties (Median) charge around $53 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Tulle

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Airbnb Seasonality Analysis & Trends in Tulle (2025)

Peak Season (May, August, June)
  • Revenue averages $1,239 per month
  • Occupancy rates average 48.5%
  • Daily rates average $63
Shoulder Season
  • Revenue averages $875 per month
  • Occupancy maintains around 42.7%
  • Daily rates hold near $64
Low Season (January, February, March)
  • Revenue drops to average $670 per month
  • Occupancy decreases to average 38.6%
  • Daily rates adjust to average $64

Seasonality Insights for Tulle

  • The Airbnb seasonality in Tulle shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tulle's highest earning potential, with monthly revenues capable of climbing to $1,273, occupancy reaching a high of 62.9%, and ADRs peaking at $67.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $639, occupancy could drop to 32.1%, and ADRs may adjust down to $62.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tulle.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tulle seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tulle (2025)

Exploring the top neighborhoods for short-term rentals in Tulle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville de Tulle
The vibrant city center of Tulle offers historical architecture, local shops, and a lively atmosphere. Ideal for tourists looking to explore the culture and charm of small-town France.
Basilique Saint-Martial, Musée du Donjon, Place de la Liberté, Château de Tulle, Jardin des Plantes
Les Bords de la Corrèze
A picturesque area along the Corrèze River, perfect for nature lovers and those looking for tranquility. This area is particularly appealing to visitors interested in outdoor activities and river views.
Promenade des Bords de la Corrèze, Canoeing activities, Fishing spots, Walking trails, Scenic picnic spots
Côteaux de Tulle
This residential area on the hillsides of Tulle offers stunning views of the city and surrounding nature. It appeals to visitors who appreciate scenic landscapes and a quieter environment.
Panoramic viewpoints, Hiking trails, Vineyards, Nature reserves
Tulle Airport
While primarily a transport hub, nearby accommodations are convenient for travelers flying into the region. Ideal for short stays and quick access to Tulle and surrounding attractions.
Airport services, Transport connections, Local dining options
Parc Naturel Régional de Millevaches en Limousin
Located a short drive from Tulle, this regional park offers abundant nature and wildlife, making it perfect for eco-tourists and outdoor enthusiasts.
Hiking trails, Wildlife watching, Lakes and natural reserves, Historical sites
Brive-la-Gaillarde
Nearby Brive is an attractive city for travelers who want to explore both Tulle and its surroundings. It has a vibrant cultural scene, ideal for art and history lovers.
Brive Medieval District, Church of Saint-Martin, Brive Market, Museums and galleries, Dining and shopping
Collonges-la-Rouge
Famous for its stunning red sandstone buildings, this village is a popular day trip from Tulle and attracts tourists for its unique architecture and charm.
Historic village walks, Artisan shops, Local cuisine, Scenic viewpoints
Geneva by the River
This quiet neighborhood along the river provides a serene atmosphere for visitors looking for relaxation and outdoor activities near water.
River activities, Scenic walks, Nature parks, Cafes by the riverside

Understanding Airbnb License Requirements & STR Laws in Tulle (2025)

While Tulle, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tulle to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Tulle (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tullebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Historic and atypical house in the heart of Tulle

Historic and atypical house in the heart of Tulle

Entire Place • 4 bedrooms

$30,254
Revenue
40.9%
Occupancy
$201.23
Daily Rate
Le moulin l 'official

Le moulin l 'official

Entire Place • 4 bedrooms

$29,575
Revenue
39.7%
Occupancy
$193.63
Daily Rate
Cosy Gîte: Swimming pool, and view of the Valley

Cosy Gîte: Swimming pool, and view of the Valley

Entire Place • 1 bedroom

$19,213
Revenue
59.8%
Occupancy
$75.49
Daily Rate
5th Ciel - (close to train station)

5th Ciel - (close to train station)

Entire Place • 1 bedroom

$18,800
Revenue
45.2%
Occupancy
$82.34
Daily Rate
Apartment in the historic heart of Tulle

Apartment in the historic heart of Tulle

Entire Place • 1 bedroom

$17,792
Revenue
56.7%
Occupancy
$71.77
Daily Rate
Stunning Downtown Apartment

Stunning Downtown Apartment

Entire Place • 1 bedroom

$17,450
Revenue
67.6%
Occupancy
$58.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tulle (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tulle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sébastien3$47,7893204.86/5.0
Rémy6$47,0993244.68/5.0
Jérémy5$33,7791334.78/5.0
Thibaut3$32,4574194.92/5.0
Julien4$30,3662933.58/5.0
Solène1$30,254564.93/5.0
Olivier1$29,575225.00/5.0
Idris2$24,4881164.73/5.0
Chris3$22,628724.35/5.0
Sébastien4$21,9331902.27/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tulle.

Dive Deeper: Advanced Tulle STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tulle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tulle Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tulle

  • The Tulle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 76 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tulle, Apartment/Condo properties are the most common (78.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.

Tulle Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tulle

  • The dominant room capacity in Tulle is 1 bedroom listings, making up 51.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Tulle, indicating a high concentration in these sizes.
  • With over half the market (51.3%) consisting of studios or 1-bedroom units, Tulle is particularly well-suited for individuals or couples.

Tulle Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tulle

  • The most common guest capacity trend in Tulle vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Tulle STR market, accounting for 63.1% of listings.
  • 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tulle.
  • On average, properties in Tulle are equipped to host 3.5 guests.

Tulle Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tulle

  • The most common availability pattern in Tulle falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tulle (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tulle Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (65.3%)

1 Night

47 listings

65.3% of total

2 Nights (16.7%)

2 Nights

12 listings

16.7% of total

3 Nights (5.6%)

3 Nights

4 listings

5.6% of total

4-6 Nights (4.2%)

4-6 Nights

3 listings

4.2% of total

30+ Nights (8.3%)

30+ Nights

6 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Tulle is 1 Night, adopted by 65.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.0%) of the Tulle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 65.3% of Tulle hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tulle.

Tulle Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

1 listings

1.4% of total

Flexible (52.2%)

Flexible

36 listings

52.2% of total

Moderate (39.1%)

Moderate

27 listings

39.1% of total

Firm

3 listings

4.3% of total

Strict

2 listings

2.9% of total

Cancellation Policy Insights for Tulle

  • The prevailing Airbnb cancellation policy trend in Tulle is Flexible, used by 52.2% of listings.
  • The market strongly favors guest-friendly terms, with 91.3% of listings offering Flexible or Moderate policies. This suggests guests in Tulle may expect booking flexibility.
  • Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.2% market standard in Tulle.
  • Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tulle.

Tulle STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tulle

  • The overall average booking lead time for vacation rentals in Tulle is 28 days.
  • Guests book furthest in advance for stays during July (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tulle.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Tulle averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tulle (2025)

Amenity Prevalence

Amenity Insights for Tulle

  • Essential amenities in Tulle that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tulle: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Hot water or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tulle to stay competitive.

Tulle Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tulle

  • The typical guest profile for Airbnb in Tulle consists of primarily domestic travelers (92%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 92.4% of guests.
  • Key international markets include France (92.4%) and United Kingdom (1.4%).
  • Top languages spoken are French (46.7%) followed by English (31.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tulle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Astaffort10$3,393$314.2035%
Saint-Pierre-Roche11$2,627$166.2148%
Eynesse14$2,564$282.8736%
Le Grand-Pressigny11$2,511$266.7231%
Bourrou10$2,475$247.5736%
Jayac11$2,388$202.7540%
Les Ormes10$2,227$218.2030%
Gout-Rossignol11$2,212$251.8638%
Fléré-la-Rivière10$2,202$186.3344%
Buzançais10$2,198$246.9642%

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