Thouars Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Thouars in 2025? Explore comprehensive Airbnb analytics for Thouars, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Thouars, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Thouars, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thouars Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thouars Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thouars (2025)
Understanding the monthly revenue variations for Airbnb listings in Thouars is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thouars is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thouars across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,583 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $631, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thouars
Thouars Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thouars STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thouars:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thouars
Average Daily Rate (ADR) Airbnb Trends in Thouars (2025)
Effective short term rental pricing strategy in Thouars involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thouars typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Thouars
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Airbnb Seasonality Analysis & Trends in Thouars (2025)
Peak Season (April, May, June)
- Revenue averages $1,970 per month
- Occupancy rates average 61.2%
- Daily rates average $72
Shoulder Season
- Revenue averages $1,414 per month
- Occupancy maintains around 55.2%
- Daily rates hold near $77
Low Season (February, March, November)
- Revenue drops to average $945 per month
- Occupancy decreases to average 46.6%
- Daily rates adjust to average $81
Seasonality Insights for Thouars
- The Airbnb seasonality in Thouars shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thouars's highest earning potential, with monthly revenues capable of climbing to $2,111, occupancy reaching a high of 66.6%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $776, occupancy could drop to 41.3%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thouars.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thouars seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thouars (2025)
Exploring the top neighborhoods for short-term rentals in Thouars? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center of Thouars | Rich in history, the center of Thouars offers charming medieval architecture and intimate cafes. It's perfect for tourists looking to explore French heritage and culture. | Thouars Castle, St. Jean Baptiste Church, The Keep, Place du Puy, Historical streets and squares |
| Thouars Vineyards | Known for its beautiful vineyards and wine tours, this area attracts wine enthusiasts and tourists looking for a pastoral lifestyle and scenic views. | Cognac vineyards, Wine tasting tours, Beautiful walking trails, Scenic countryside views |
| Parc des Sables | A beautiful park area in Thouars, perfect for families and nature lovers. Provides a tranquil setting for relaxation and outdoor activities. | Lakes and gardens, Playgrounds, Walking paths, Picnic areas |
| Thouars Riverside | The riverside location offers picturesque views and recreational activities, appealing to outdoor enthusiasts and those looking for a peaceful retreat. | River walks, Fishing spots, Scenic picnic areas |
| Cultural District | Home to various cultural events and festivals throughout the year, this area attracts visitors interested in local traditions and arts. | Local markets, Art exhibitions, Annual festivals, Music events |
| Local Cuisine Area | Thouars is known for its culinary delights. This area draws food lovers and offers a taste of regional specialties and restaurants. | Traditional French restaurants, Culinary festivals, Cooking classes |
| Nearby Natural Parks | Proximity to natural parks and hiking trails makes this area attractive for nature lovers and adventure seekers. | Natural reserves, Hiking trails, Wildlife observation |
| Charming Neighborhoods | Quaint neighborhoods with local shops and friendly atmospheres are appealing for tourists looking for an authentic French experience. | Boutiques, Local bakeries, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Thouars (2025)
While Thouars, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thouars to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Thouars (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thouarsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverside villa with pool in historic town
Entire Place • 5 bedrooms
Cottage group : Gîte pause coquelicot
Entire Place • 4 bedrooms
La Grange
Entire Place • 5 bedrooms
The Globetrotter ~ City Centre ~ Terrace
Entire Place • 1 bedroom
The little house
Entire Place • 1 bedroom
Le Logis de la Place
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thouars (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thouars based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jane | 1 | $72,217 | 30 | 4.93/5.0 |
| Guy | 1 | $47,694 | 32 | 4.91/5.0 |
| Host #414720573 | 1 | $29,472 | 0 | 0.00/5.0 |
| Pauline | 1 | $23,270 | 28 | 4.79/5.0 |
| Rémi | 2 | $21,608 | 121 | 4.95/5.0 |
| Mickael | 1 | $21,357 | 28 | 5.00/5.0 |
| Béatrice | 2 | $20,132 | 119 | 4.75/5.0 |
| Valérie | 1 | $19,266 | 101 | 4.90/5.0 |
| Anne | 1 | $18,755 | 25 | 4.88/5.0 |
| Philippe | 1 | $17,631 | 91 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thouars.
Dive Deeper: Advanced Thouars STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thouars. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThouars Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thouars
- The Thouars Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thouars, Apartment/Condo properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Thouars Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thouars
- The dominant room capacity in Thouars is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.5% of the active Airbnb listings in Thouars, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Thouars is particularly well-suited for individuals or couples.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thouars.
Thouars Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thouars
- The most common guest capacity trend in Thouars vacation rentals is listings accommodating 2 guests (42.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thouars STR market, accounting for 60.0% of listings.
- A significant 42.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Thouars.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thouars.
- On average, properties in Thouars are equipped to host 3.6 guests.
Thouars Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thouars
- The most common availability pattern in Thouars falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thouars (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thouars Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
43.2% of total
2 Nights
17 listings
45.9% of total
3 Nights
2 listings
5.4% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
1 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Thouars is 2 Nights, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.1%) of the Thouars Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.9% of Thouars hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thouars.
Thouars Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
45.7% of total
Moderate
11 listings
31.4% of total
Firm
2 listings
5.7% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for Thouars
- The prevailing Airbnb cancellation policy trend in Thouars is Flexible, used by 45.7% of listings.
- The market strongly favors guest-friendly terms, with 77.1% of listings offering Flexible or Moderate policies. This suggests guests in Thouars may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.7% market standard in Thouars.
- Regularly review your cancellation policy against competitors and market demand shifts in Thouars.
Thouars STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thouars
- The overall average booking lead time for vacation rentals in Thouars is 42 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Thouars.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Thouars averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thouars (2025)
Amenity Prevalence
Amenity Insights for Thouars
- Essential amenities in Thouars that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thouars: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thouars to stay competitive.
Thouars Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thouars
- The typical guest profile for Airbnb in Thouars consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.1% of guests.
- Key international markets include France (92.1%) and United Kingdom (2.3%).
- Top languages spoken are French (47.3%) followed by English (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Ouen-l'Aumône.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thouars Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Ambillou | 18 | $2,701 | $370.97 | 28% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Le Grand-Pressigny | 11 | $2,511 | $266.72 | 31% |