Soulac-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Soulac-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Soulac-sur-Mer, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Soulac-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 446 active listings.
Whether you're considering an Airbnb investment in Soulac-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Soulac-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Soulac-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Soulac-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Soulac-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soulac-sur-Mer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soulac-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,236+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,034 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $607, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Soulac-sur-Mer
Soulac-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Soulac-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soulac-sur-Mer:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Soulac-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Soulac-sur-Mer (2025)
Effective short term rental pricing strategy in Soulac-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soulac-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Soulac-sur-Mer
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Airbnb Seasonality Analysis & Trends in Soulac-sur-Mer (2025)
Peak Season (August, July, June)
- Revenue averages $2,783 per month
- Occupancy rates average 52.9%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,338 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $145
Low Season (January, February, March)
- Revenue drops to average $818 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $137
Seasonality Insights for Soulac-sur-Mer
- The Airbnb seasonality in Soulac-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Soulac-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,333, occupancy reaching a high of 65.0%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $729, occupancy could drop to 20.7%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Soulac-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Soulac-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Soulac-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Soulac-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Soulac | The main beach area in Soulac-sur-Mer, known for its sandy shores and family-friendly atmosphere. Popular among tourists looking for sun, sea, and relaxation. | Beachfront promenade, Water sports activities, Nearby cafés and restaurants, Family-friendly parks, Summer Beach Market |
| Centre Ville | The town center of Soulac-sur-Mer, rich in history and culture. Ideal for visitors wanting to explore local shops, restaurants, and markets. | Historical architecture, Local shops, Weekly markets, Cafés and bistros, Cultural events |
| Les Dunes | A picturesque area characterized by dunes and stunning coastal views. This area is perfect for nature lovers and those seeking a more tranquil experience. | Dune walks, Nature reserves, Cycling paths, Scenic vistas, Quiet beaches |
| Musee de la Mer | An area surrounding the local maritime museum, attracting visitors interested in history and maritime culture. | Maritime exhibits, Guided tours, Special exhibitions, Cultural workshops, Nearby picnic areas |
| Promenade de L'Atlantique | A scenic coastal promenade that is popular for walking and cycling, offering beautiful views of the ocean and easy access to various amenities. | Walking trails, Cycling paths, Seaside cafés, Public art installations, Beach views |
| Réserve Naturelle des Dunes et Marais | A natural reserve that offers a unique experience for visitors interested in wildlife and environmental conservation. | Wildlife watching, Hiking trails, Guided nature tours, Educational programs, Scenic landscapes |
| Parc de l'Espérance | A local park that provides recreational spaces for families and individuals, enhancing the appeal for those traveling with children or looking for leisure activities. | Playgrounds, Green spaces, Picnic areas, Walking paths, Family-friendly events |
| Soulac-sur-Mer Vineyards | Region known for its local vineyards, attracting wine enthusiasts and those looking for a taste of local French wine culture. | Wine tastings, Vineyard tours, Gastronomy events, Scenic vineyard landscapes, Local wine shops |
Understanding Airbnb License Requirements & STR Laws in Soulac-sur-Mer (2025)
While Soulac-sur-Mer, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Soulac-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Soulac-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soulac-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Turquoise 6 bedrooms right in the center
Entire Place • 6 bedrooms
Family home at Sophie and Cédric's
Entire Place • 6 bedrooms
Sanierte Villa Soulacaise
Entire Place • 5 bedrooms
Great holidays with family or friends
Entire Place • 6 bedrooms
POOL villa-spa-sauna, 25 people, 5 min ocean
Entire Place • 11 bedrooms
Luxury villa in Soulac - 8 adults & 6 children
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Soulac-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Soulac-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AJP Soulac Immobilier | 30 | $126,883 | 9 | 0.14/5.0 |
| Jerome | 9 | $123,602 | 464 | 4.70/5.0 |
| Sophie | 8 | $96,044 | 55 | 3.05/5.0 |
| Corinne | 5 | $95,172 | 663 | 4.81/5.0 |
| Julia | 4 | $77,574 | 79 | 4.91/5.0 |
| Caroline | 1 | $75,541 | 3 | 5.00/5.0 |
| Cédric | 1 | $73,824 | 4 | 5.00/5.0 |
| Host #381223717 | 1 | $61,665 | 1 | 0.00/5.0 |
| Nicolas | 2 | $57,747 | 10 | 2.45/5.0 |
| Susana & Olivier | 1 | $57,712 | 18 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soulac-sur-Mer.
Dive Deeper: Advanced Soulac-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soulac-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSoulac-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Soulac-sur-Mer
- The Soulac-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 446 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Soulac-sur-Mer, House properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 61.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.5%) offer potential for unique stay experiences.
Soulac-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Soulac-sur-Mer
- The dominant room capacity in Soulac-sur-Mer is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.3% of the active Airbnb listings in Soulac-sur-Mer, indicating a high concentration in these sizes.
- A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soulac-sur-Mer.
Soulac-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Soulac-sur-Mer
- The most common guest capacity trend in Soulac-sur-Mer vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Soulac-sur-Mer STR market, accounting for 55.0% of listings.
- 39.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Soulac-sur-Mer.
- On average, properties in Soulac-sur-Mer are equipped to host 4.9 guests.
Soulac-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Soulac-sur-Mer
- The most common availability pattern in Soulac-sur-Mer falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Soulac-sur-Mer (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Soulac-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
15.9% of total
2 Nights
126 listings
29.4% of total
3 Nights
72 listings
16.8% of total
4-6 Nights
54 listings
12.6% of total
7-29 Nights
78 listings
18.2% of total
30+ Nights
31 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in Soulac-sur-Mer is 2 Nights, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.4% of Soulac-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soulac-sur-Mer.
Soulac-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.6% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
50 listings
15% of total
Moderate
61 listings
18.3% of total
Firm
102 listings
30.5% of total
Strict
118 listings
35.3% of total
Cancellation Policy Insights for Soulac-sur-Mer
- The prevailing Airbnb cancellation policy trend in Soulac-sur-Mer is Strict, used by 35.3% of listings.
- A majority (65.8%) of hosts in Soulac-sur-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Soulac-sur-Mer.
- With 35.3% using Strict terms, this is a viable option in Soulac-sur-Mer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Soulac-sur-Mer.
Soulac-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Soulac-sur-Mer
- The overall average booking lead time for vacation rentals in Soulac-sur-Mer is 62 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Soulac-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Soulac-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Soulac-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Soulac-sur-Mer
- Essential amenities in Soulac-sur-Mer that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Soulac-sur-Mer: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Soulac-sur-Mer to stay competitive.
Soulac-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Soulac-sur-Mer
- The typical guest profile for Airbnb in Soulac-sur-Mer consists of primarily domestic travelers (81%), often arriving from nearby Bordeaux, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.8% of guests.
- Key international markets include France (80.8%) and Germany (10%).
- Top languages spoken are French (37.2%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bordeaux and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Soulac-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Lège-Cap-Ferret | 1,210 | $2,420 | $337.40 | 41% |