Saujon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Saujon in 2025? Explore comprehensive Airbnb analytics for Saujon, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Saujon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Saujon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saujon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saujon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saujon (2025)
Understanding the monthly revenue variations for Airbnb listings in Saujon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saujon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saujon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,853+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $906 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $500, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saujon
Saujon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saujon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saujon:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saujon
Average Daily Rate (ADR) Airbnb Trends in Saujon (2025)
Effective short term rental pricing strategy in Saujon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saujon typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Saujon
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Airbnb Seasonality Analysis & Trends in Saujon (2025)
Peak Season (August, July, May)
- Revenue averages $1,440 per month
- Occupancy rates average 59.2%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,037 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $71
Low Season (January, March, December)
- Revenue drops to average $675 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $65
Seasonality Insights for Saujon
- The Airbnb seasonality in Saujon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saujon's highest earning potential, with monthly revenues capable of climbing to $1,627, occupancy reaching a high of 66.0%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $574, occupancy could drop to 33.8%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saujon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saujon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saujon (2025)
Exploring the top neighborhoods for short-term rentals in Saujon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Saujon | Le coeur de Saujon, vivant et dynamique, offrant une expérience locale authentique. Idéal pour les voyageurs cherchant à découvrir la culture locale et les produits régionaux. | Marché de Saujon, Église Saint-Pierre, Parc de la Plage, Café des Sports, Centre culturel |
| Les plages de Royan | À proximité de Saujon, ces plages attirent les amateurs de soleil et de sports nautiques, parfait pour les familles et les jeunes. | Plage de la Grande Conche, Plage de la Sonnette, Activités nautiques, Promenade de la plage, Restaurants de fruits de mer |
| La Tremblade | Village charmant à proximité avec des plages populaires, idéal pour les familles et amoureux de la nature. | Plage de la Côte Sauvage, Île d'Oléron à proximité, Port de La Tremblade, Thalasso et spa, Sentiers de randonnée |
| Marennes | Connu pour ses huîtres, Marennes offre une expérience gastronomique unique, attirant les amateurs de cuisine. | Parc de Découverte de l'huître, Musée de l'huître, Phare de l'île d'Oléron, Balade en bateau, Restaurants locaux |
| Saint-Georges-de-Didonne | Station balnéaire populaire avec de belles plages et des activités estivales, idéale pour les vacances d'été. | Plage de Saint-Georges, Promenade de la Plage, Esplanade du Port, Centre de loisirs, Activités nautiques |
| Vaux-sur-Mer | Charmante ville côtière avec plages et criques, et une atmosphère détendue, parfaite pour les amoureux de la nature. | Plage de Vaux, Sentiers côtiers, Parc de loisirs, Criques sauvages, Restaurants en bord de mer |
| Saintes | Ville historique avec de nombreux sites romains et culturels, attirant ceux intéressés par l'histoire et l'architecture. | Arc de Germanicus, Théâtre romain de Saintes, Musée archéologique, Basilique Saint-Eutrope, Balades historiques |
| Pons | Une cité médiévale pittoresque offrant tranquillité et histoire, idéale pour les escapades rurales. | Château de Pons, Vieille ville, Marché local, Sentiers de randonnée, Festival médiéval |
Understanding Airbnb License Requirements & STR Laws in Saujon (2025)
While Saujon, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saujon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Saujon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saujonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big house with a pool: a great vacation!
Entire Place • 4 bedrooms
Pleasant townhouse
Entire Place • 2 bedrooms
Charming furnished with hot tub
Entire Place • 1 bedroom
"KAZA KOZY" Saujon Centre 10 km from Royan!
Entire Place • 1 bedroom
Small cozy house in a quiet area
Entire Place • 1 bedroom
70 m2 apartment near Royan
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saujon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saujon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michel | 1 | $48,748 | 18 | 5.00/5.0 |
| Alexandre | 1 | $30,760 | 17 | 5.00/5.0 |
| Dominique | 3 | $29,924 | 148 | 4.76/5.0 |
| Thierry | 1 | $28,156 | 325 | 4.95/5.0 |
| Frederic | 4 | $27,776 | 63 | 4.98/5.0 |
| Adrien | 3 | $27,549 | 185 | 4.81/5.0 |
| Doriane & Michaël | 1 | $24,141 | 54 | 4.91/5.0 |
| Cedric | 2 | $22,643 | 13 | 4.76/5.0 |
| Fabrice | 2 | $18,408 | 36 | 4.83/5.0 |
| Anne | 2 | $17,465 | 47 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saujon.
Dive Deeper: Advanced Saujon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saujon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaujon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saujon
- The Saujon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saujon, Apartment/Condo properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Saujon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saujon
- The dominant room capacity in Saujon is 1 bedroom listings, making up 50.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Saujon, indicating a high concentration in these sizes.
- With over half the market (50.6%) consisting of studios or 1-bedroom units, Saujon is particularly well-suited for individuals or couples.
Saujon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saujon
- The most common guest capacity trend in Saujon vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saujon STR market, accounting for 75.9% of listings.
- 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saujon.
- On average, properties in Saujon are equipped to host 3.3 guests.
Saujon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saujon
- The most common availability pattern in Saujon falls within the 271-366 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saujon (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saujon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
13.2% of total
2 Nights
17 listings
22.4% of total
3 Nights
12 listings
15.8% of total
4-6 Nights
23 listings
30.3% of total
7-29 Nights
10 listings
13.2% of total
30+ Nights
4 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saujon is 4-6 Nights, adopted by 30.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.3% of Saujon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saujon.
Saujon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
23% of total
Moderate
19 listings
25.7% of total
Firm
14 listings
18.9% of total
Strict
24 listings
32.4% of total
Cancellation Policy Insights for Saujon
- The prevailing Airbnb cancellation policy trend in Saujon is Strict, used by 32.4% of listings.
- A majority (51.3%) of hosts in Saujon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.4% market standard in Saujon.
- With 32.4% using Strict terms, this is a viable option in Saujon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saujon.
Saujon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saujon
- The overall average booking lead time for vacation rentals in Saujon is 60 days.
- Guests book furthest in advance for stays during September (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (90 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Saujon.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Saujon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saujon (2025)
Amenity Prevalence
Amenity Insights for Saujon
- Essential amenities in Saujon that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saujon: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saujon to stay competitive.
Saujon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saujon
- The typical guest profile for Airbnb in Saujon consists of primarily domestic travelers (97%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 96.7% of guests.
- Key international markets include France (96.7%) and Australia (0.5%).
- Top languages spoken are French (51.1%) followed by English (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saujon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Astaffort | 10 | $3,393 | $314.20 | 35% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Eynesse | 14 | $2,564 | $282.87 | 36% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Le Grand-Pressigny | 11 | $2,511 | $266.72 | 31% |