Saint-Émilion Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Émilion in 2025? Explore comprehensive Airbnb analytics for Saint-Émilion, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Saint-Émilion, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Saint-Émilion, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Émilion Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Émilion Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$211
The average rental revenue earned for an occupied room per day in Saint-Émilion.
Occupancy Rate(?)
36.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,520
Typical annual income for an Airbnb listing in Saint-Émilion. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.4%
Significant decrease (-18.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Saint-Émilion.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Émilion.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Émilion (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Émilion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Émilion is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Émilion across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,926+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,693 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,560 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $758, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Émilion

Saint-Émilion Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Émilion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Émilion:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Émilion

Average Daily Rate (ADR) Airbnb Trends in Saint-Émilion (2025)

Effective short term rental pricing strategy in Saint-Émilion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Émilion typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $149 per night.
  • Entry-level properties (Bottom 25%) earn around $112 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Émilion

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Airbnb Seasonality Analysis & Trends in Saint-Émilion (2025)

Peak Season (July, August, September)
  • Revenue averages $3,321 per month
  • Occupancy rates average 48.6%
  • Daily rates average $244
Shoulder Season
  • Revenue averages $2,305 per month
  • Occupancy maintains around 36.2%
  • Daily rates hold near $230
Low Season (January, February, March)
  • Revenue drops to average $928 per month
  • Occupancy decreases to average 20.5%
  • Daily rates adjust to average $204

Seasonality Insights for Saint-Émilion

  • The Airbnb seasonality in Saint-Émilion shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Émilion's highest earning potential, with monthly revenues capable of climbing to $3,440, occupancy reaching a high of 49.9%, and ADRs peaking at $245.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $904, occupancy could drop to 19.7%, and ADRs may adjust down to $201.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Émilion.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Émilion seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Émilion (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Émilion? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saint-Émilion Historic Center
Known for its charming medieval streets and wine heritage, the historic center attracts tourists interested in wine tasting and history. It's a UNESCO World Heritage site with picturesque views and a rich cultural atmosphere.
Monolithic Church of Saint-Émilion, Wine Tasting Tours, Saint-Émilion Wine School, Les Cordeliers, Tour des Ramparts
Les Grands Crus
This area is famous for its prestigious vineyards and wineries, making it perfect for wine lovers and connoisseurs. Proximity to numerous wine estates ensures a steady flow of wine tourism.
Château Ausone, Château Cheval Blanc, Château Figeac, Château Canon, Wine Tours
The Cloisters
Adjacent to the historic church, this district offers serene surroundings and cultural experiences. Ideal for visitors looking for a quiet retreat with easy access to the town center and local vineyards.
Saint-Émilion Monastic Sites, Scenic Walks, Art Galleries, Local Cafés
La Côte
A scenic hillside area offering stunning views of the vineyards and the village, appealing to tourists who enjoy picturesque landscapes and tranquil environments for relaxation and exploration.
Vineyard Trails, Panoramic Views, Château Laniote, Nature Walks
Saint-Émilion village outskirts
These areas provide a more rustic experience with charming local properties and proximity to nature. Great for families looking for a longer stay in the peaceful countryside.
Nearby Vineyards, Local Markets, Cycling Paths, Nature Reserves
Saint-Émilion's North End
This area is less touristy and provides a glimpse into local life while still being a short walk from major attractions, appealing to visitors looking for authenticity and relaxation.
Local Bistros, Community Events, Countryside Views, Wine Cellars
Café and Restaurant District
Essential for foodies, this area is filled with local cuisine, wine bars, and cafés where guests can experience the culinary delights of the region. Hotspot for socializing and enjoying local flavors.
Local Restaurants, Wine Bars, Culinary Workshops
The Riverbanks of the Dordogne
Ideal for nature lovers and those seeking outdoor activities. The riverbanks offer beautiful landscapes for picnicking, hiking, and biking, appealing to families and adventure seekers alike.
Dordogne River, Biking Trails, Water Activities, Scenic Picnicking Spots

Understanding Airbnb License Requirements & STR Laws in Saint-Émilion (2025)

With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Émilion. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Émilion to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 22% licensed listings)

Top Performing Airbnb Properties in Saint-Émilion (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Émilionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Orangerie de TrotteVieille, Saint-Emilion

Orangerie de TrotteVieille, Saint-Emilion

Entire Place • 5 bedrooms

$106,144
Revenue
26.2%
Occupancy
$1246.47
Daily Rate
Luxury Maison des Cordeliers

Luxury Maison des Cordeliers

Entire Place • 5 bedrooms

$91,698
Revenue
44.0%
Occupancy
$512.05
Daily Rate
Demeure de la Combe, a jewel in Saint-Emilion

Demeure de la Combe, a jewel in Saint-Emilion

Entire Place • 4 bedrooms

$83,342
Revenue
54.0%
Occupancy
$670.95
Daily Rate
Maison Tour Berthonneau, with pool

Maison Tour Berthonneau, with pool

Entire Place • 4 bedrooms

$66,164
Revenue
67.3%
Occupancy
$369.62
Daily Rate
Beautiful 3BR home in the heart of Saint-Émilion

Beautiful 3BR home in the heart of Saint-Émilion

Entire Place • 3 bedrooms

$59,303
Revenue
56.1%
Occupancy
$434.97
Daily Rate
Maison villemaurine garden in St emilion

Maison villemaurine garden in St emilion

Entire Place • 3 bedrooms

$55,012
Revenue
51.5%
Occupancy
$327.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Émilion (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Émilion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Beyond Conciergerie4$119,1552614.94/5.0
Capucine1$106,144154.67/5.0
Amy1$91,698314.97/5.0
Check And Conciergerie3$81,640844.81/5.0
Florence4$80,8041774.90/5.0
Arnoud6$75,8754184.75/5.0
Maison1$66,164455.00/5.0
Nassima3$64,572323.29/5.0
Jordi1$59,303305.00/5.0
Bea1$55,012305.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Émilion.

Dive Deeper: Advanced Saint-Émilion STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Émilion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Émilion Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Émilion

  • The Saint-Émilion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.9% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Émilion, House properties are the most common (56.6%), reflecting the local real estate landscape.
  • Houses represent a significant 56.6% portion, catering likely to families or larger groups.
  • The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 3.6%) offer potential for unique stay experiences.

Saint-Émilion Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Émilion

  • The dominant room capacity in Saint-Émilion is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 56.6% of the active Airbnb listings in Saint-Émilion, indicating a high concentration in these sizes.
  • A significant 25.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Émilion.

Saint-Émilion Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Émilion

  • The most common guest capacity trend in Saint-Émilion vacation rentals is listings accommodating 2 guests (37.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Saint-Émilion STR market, accounting for 56.6% of listings.
  • 28.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Émilion.
  • On average, properties in Saint-Émilion are equipped to host 3.7 guests.

Saint-Émilion Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Émilion

  • The most common availability pattern in Saint-Émilion falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saint-Émilion (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Émilion Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.5%)

1 Night

25 listings

30.5% of total

2 Nights (53.7%)

2 Nights

44 listings

53.7% of total

3 Nights (9.8%)

3 Nights

8 listings

9.8% of total

4-6 Nights (2.4%)

4-6 Nights

2 listings

2.4% of total

7-29 Nights (1.2%)

7-29 Nights

1 listings

1.2% of total

30+ Nights (2.4%)

30+ Nights

2 listings

2.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Émilion is 2 Nights, adopted by 53.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.2%) of the Saint-Émilion Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.7% of Saint-Émilion hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Émilion.

Saint-Émilion Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.3% of total

Flexible (21.3%)

Flexible

17 listings

21.3% of total

Moderate (42.5%)

Moderate

34 listings

42.5% of total

Firm (10%)

Firm

8 listings

10% of total

Strict (25%)

Strict

20 listings

25% of total

Cancellation Policy Insights for Saint-Émilion

  • The prevailing Airbnb cancellation policy trend in Saint-Émilion is Moderate, used by 42.5% of listings.
  • There's a relatively balanced mix between guest-friendly (63.8%) and stricter (35.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.5% market standard in Saint-Émilion.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Émilion.

Saint-Émilion STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Émilion

  • The overall average booking lead time for vacation rentals in Saint-Émilion is 67 days.
  • Guests book furthest in advance for stays during June (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Saint-Émilion.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Émilion averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Émilion (2025)

Amenity Prevalence

Amenity Insights for Saint-Émilion

  • Essential amenities in Saint-Émilion that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Émilion: Wifi, Heating.
  • Prioritize adding missing essentials: Wifi, Heating.
  • Consider adding popular differentiators like Essentials or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Émilion to stay competitive.

Saint-Émilion Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Émilion

  • The typical guest profile for Airbnb in Saint-Émilion consists of predominantly international visitors (78%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 22.0% of guests.
  • Key international markets include United Kingdom (23.8%) and United States (23.3%).
  • Top languages spoken are English (50.6%) followed by French (22%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Émilion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Sebastián1,426$3,546$262.8149%
Saint-Laurent-des-Combes11$3,526$706.1823%
Astaffort10$3,393$314.2035%
Cénac18$2,773$268.5853%
Cérons11$2,635$196.1639%
Galgon12$2,599$210.3448%
Hernani11$2,572$345.1640%
Eynesse14$2,564$282.8736%
Bourrou10$2,475$247.5736%
Saint-Hippolyte10$2,443$204.9844%

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