Royan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Royan in 2025? Explore comprehensive Airbnb analytics for Royan, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Royan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 960 active listings.
Whether you're considering an Airbnb investment in Royan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Royan Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Royan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Royan (2025)
Understanding the monthly revenue variations for Airbnb listings in Royan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Royan is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Royan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,138 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $599, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Royan
Royan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Royan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Royan:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Royan
Average Daily Rate (ADR) Airbnb Trends in Royan (2025)
Effective short term rental pricing strategy in Royan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Royan typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Royan
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Airbnb Seasonality Analysis & Trends in Royan (2025)
Peak Season (August, July, May)
- Revenue averages $2,434 per month
- Occupancy rates average 53.2%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,462 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $841 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $122
Seasonality Insights for Royan
- The Airbnb seasonality in Royan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Royan's highest earning potential, with monthly revenues capable of climbing to $3,027, occupancy reaching a high of 68.9%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $787, occupancy could drop to 27.7%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Royan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Royan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Royan (2025)
Exploring the top neighborhoods for short-term rentals in Royan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Grande Conche | A popular beach area known for its beautiful sandy shores and family-friendly atmosphere. It attracts tourists particularly in summer who are looking for sun and fun by the sea. | La Grande Conche Beach, Royan Lighthouse, Promenade de la Grande Conche, Local restaurants and cafes, Water sports activities |
| Les Jardins du Monde | A charming neighborhood known for its beautiful gardens and tranquility. Great for families and couples looking for a peaceful getaway surrounded by nature. | Jardin de l'Estuaire, Parc de Pierre Loti, Local art galleries, Scenic walking paths, Nearby vineyards |
| Port de Royan | The vibrant harbor area, ideal for visitors interested in maritime activities, seafood cuisine, and local shopping. Offers scenic views and access to boat tours. | Royan Marina, Fishermen's market, Boat tours of the estuary, Fishing activities, Waterfront cafes |
| Les Mathes | A beautiful area near the beach and nature, perfect for outdoor enthusiasts. Close to the La Palmyre Zoo, making it a favorite for families. | La Palmyre Zoo, Côte de Beauté beaches, Cycling paths, Nature reserves, Local markets |
| Saint-Georges-de-Didonne | A nearby beach resort town with stunning coastline and a relaxing vibe. Attracts tourists looking for less crowded beach experiences. | St. George's Beach, Cliff Walks, Local bakeries and shops, Cultural events in summer, Historical sites |
| Cénote de Royan | Known for its unique cenotes and proximity to nature, perfect for eco-tourism and exploring the unique geographical features of the area. | Cenote exploration, Hiking trails, Wildlife watching, Local flora and fauna, Photography opportunities |
| Centre-ville de Royan | The city's downtown area filled with shops, cafes, and markets. Ideal for travelers wanting to experience the local culture and vibrant community life. | Royan Market, Cafes and restaurants, Shopping streets, Cultural festivals, Local art exhibitions |
| Église Notre-Dame de Royan | A famous architectural landmark in Royan, attracting tourists interested in history and culture. The surrounding area offers lots of local activities. | Notre-Dame Church, Cultural events, Local art galleries, Nearby parks, Historical architecture |
Understanding Airbnb License Requirements & STR Laws in Royan (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Royan. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Royan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Royan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Royanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7 bedroom villa with pool 600m from the ocean
Entire Place • 7 bedrooms
ROYAN beach - Beautiful Villa - 7 bedrooms 16 beds
Entire Place • 7 bedrooms
Villa Cordouan with private pool
Entire Place • 5 bedrooms
Villa Etoile
Entire Place • 5 bedrooms
Villa Bord de Mer, 200m Beach, 10 bedrooms
Entire Place • 10 bedrooms
Apartment Mer Beau Rivage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Royan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Royan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence Le Rond Point | 39 | $176,437 | 242 | 3.18/5.0 |
| Karl | 6 | $175,286 | 257 | 3.95/5.0 |
| Kwol Homes | 2 | $166,984 | 9 | 2.50/5.0 |
| Justine | 10 | $160,982 | 98 | 3.93/5.0 |
| Myriam | 11 | $157,712 | 333 | 3.98/5.0 |
| Stephanie | 2 | $135,446 | 72 | 4.96/5.0 |
| Marc | 2 | $131,172 | 77 | 4.86/5.0 |
| Nicolas | 2 | $122,608 | 9 | 2.44/5.0 |
| Véronique | 3 | $111,939 | 121 | 4.97/5.0 |
| Anne - Interhome Group | 13 | $94,825 | 36 | 2.04/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Royan.
Dive Deeper: Advanced Royan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Royan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoyan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Royan
- The Royan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 960 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Royan, Apartment/Condo properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 33% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Royan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Royan
- The dominant room capacity in Royan is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Royan, indicating a high concentration in these sizes.
- A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Royan.
Royan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Royan
- The most common guest capacity trend in Royan vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Royan STR market, accounting for 56.7% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Royan.
- On average, properties in Royan are equipped to host 4.4 guests.
Royan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Royan
- The most common availability pattern in Royan falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Royan (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Royan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
11.7% of total
2 Nights
234 listings
26.3% of total
3 Nights
196 listings
22% of total
4-6 Nights
179 listings
20.1% of total
7-29 Nights
87 listings
9.8% of total
30+ Nights
89 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Royan is 2 Nights, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.3% of Royan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Royan.
Royan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.4% of total
Flexible
168 listings
21.1% of total
Moderate
260 listings
32.7% of total
Firm
166 listings
20.9% of total
Strict
198 listings
24.9% of total
Cancellation Policy Insights for Royan
- The prevailing Airbnb cancellation policy trend in Royan is Moderate, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Royan.
- Regularly review your cancellation policy against competitors and market demand shifts in Royan.
Royan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Royan
- The overall average booking lead time for vacation rentals in Royan is 53 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Royan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Royan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Royan (2025)
Amenity Prevalence
Amenity Insights for Royan
- Essential amenities in Royan that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Royan: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Royan to stay competitive.
Royan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Royan
- The typical guest profile for Airbnb in Royan consists of primarily domestic travelers (93%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.0% of guests.
- Key international markets include France (93%) and United Kingdom (1.9%).
- Top languages spoken are French (50.5%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Royan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Lège-Cap-Ferret | 1,210 | $2,420 | $337.40 | 41% |