Poitiers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Poitiers in 2025? Explore comprehensive Airbnb analytics for Poitiers, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Poitiers, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 641 active listings.
Whether you're considering an Airbnb investment in Poitiers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poitiers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poitiers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poitiers (2025)
Understanding the monthly revenue variations for Airbnb listings in Poitiers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poitiers is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poitiers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,408 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $867 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $458, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poitiers
Poitiers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poitiers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poitiers:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poitiers
Average Daily Rate (ADR) Airbnb Trends in Poitiers (2025)
Effective short term rental pricing strategy in Poitiers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poitiers typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Poitiers
Get Live Poitiers Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Poitiers (2025)
Peak Season (May, April, August)
- Revenue averages $1,379 per month
- Occupancy rates average 51.1%
- Daily rates average $68
Shoulder Season
- Revenue averages $1,085 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $69
Low Season (January, February, March)
- Revenue drops to average $818 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $71
Seasonality Insights for Poitiers
- The Airbnb seasonality in Poitiers shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poitiers's highest earning potential, with monthly revenues capable of climbing to $1,448, occupancy reaching a high of 56.5%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $767, occupancy could drop to 40.5%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poitiers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poitiers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poitiers (2025)
Exploring the top neighborhoods for short-term rentals in Poitiers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | Heart of Poitiers, known for its historical architecture and vibrant atmosphere. An essential spot for tourists wanting to explore the city’s rich history and local culture. | Notre-Dame la Grande, Palais de Justice, Place Charles de Gaulle, Musee Sainte-Croix, Poitiers' charming streets |
| Les Couronneries | A popular residential area with easy access to shopping and local amenities. Ideal for families and longer stays. | Shopping centers, Local parks, Schools and community services |
| Le Clain | A serene neighborhood along the river, perfect for those looking for a peaceful stay near nature while still being close to the city center. | Le Clain river walks, Parks, Scenic views |
| Saint-Benoît | A nearby town with a vibrant community and good transport links to Poitiers. Suitable for travelers who prefer a quieter environment. | Saint-Benoît Abbey, Local market, Dining options |
| Aussac-Vauzelle | A suburban neighborhood with residential charm and access to outdoor activities. Great for those looking for a more relaxed travel experience. | Surrounding countryside, Local parks, Recreational facilities |
| Château de la Préfecture | Known for its beautiful surrounding gardens and proximity to historical landmarks, making it ideal for history enthusiasts. | Château de Poitiers, Historic gardens, Nearby cafes and eateries |
| La Gare | Convenient for travelers due to its proximity to the train station and public transport. Excellent for short-term stays and business travelers. | Poitiers Train Station, Local shops, Cafes around the station |
| Montmorillon | A charming town nearby known for its architecture and culture, making it a unique spot for both visitors and Airbnb hosts. | Historic center, Book town atmosphere, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Poitiers (2025)
While Poitiers, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poitiers to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Poitiers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poitiersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison Coup de Coeur Insured
Entire Place • 4 bedrooms
House with swimming pool in Poitiers
Entire Place • 5 bedrooms
Le Clos du Breuil - Villa 15 min from Futuroscope
Entire Place • 7 bedrooms
Unique estate in Poitiers(8-18 pers)
Entire Place • 7 bedrooms
House with SPA in the city center
Entire Place • 4 bedrooms
And Pop And Chic, the house!
Private Room • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poitiers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poitiers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janna | 20 | $214,795 | 984 | 4.34/5.0 |
| Host #275254001 | 22 | $152,388 | 1733 | 4.10/5.0 |
| Nico | 6 | $147,042 | 1158 | 4.77/5.0 |
| Daniel | 3 | $138,454 | 577 | 4.83/5.0 |
| Monsieur Conciergerie | 17 | $132,577 | 691 | 4.59/5.0 |
| Amélie | 7 | $103,412 | 303 | 4.11/5.0 |
| Aurélie | 13 | $92,958 | 511 | 4.07/5.0 |
| Philippe | 4 | $91,110 | 112 | 4.89/5.0 |
| Victor | 3 | $88,609 | 318 | 4.88/5.0 |
| Vincent | 3 | $78,810 | 142 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poitiers.
Dive Deeper: Advanced Poitiers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poitiers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoitiers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poitiers
- The Poitiers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 641 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poitiers, Apartment/Condo properties are the most common (66.9%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Poitiers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poitiers
- The dominant room capacity in Poitiers is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Poitiers, indicating a high concentration in these sizes.
Poitiers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poitiers
- The most common guest capacity trend in Poitiers vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Poitiers STR market, accounting for 60.5% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poitiers.
- On average, properties in Poitiers are equipped to host 3.3 guests.
Poitiers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poitiers
- The most common availability pattern in Poitiers falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Poitiers (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poitiers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
229 listings
41.6% of total
2 Nights
205 listings
37.2% of total
3 Nights
28 listings
5.1% of total
4-6 Nights
8 listings
1.5% of total
7-29 Nights
16 listings
2.9% of total
30+ Nights
65 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Poitiers is 1 Night, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.8%) of the Poitiers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Poitiers, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.6% of Poitiers hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poitiers.
Poitiers Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
165 listings
31.3% of total
Moderate
197 listings
37.3% of total
Firm
65 listings
12.3% of total
Strict
101 listings
19.1% of total
Cancellation Policy Insights for Poitiers
- The prevailing Airbnb cancellation policy trend in Poitiers is Moderate, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (31.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.3% market standard in Poitiers.
- Regularly review your cancellation policy against competitors and market demand shifts in Poitiers.
Poitiers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poitiers
- The overall average booking lead time for vacation rentals in Poitiers is 34 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Poitiers.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Poitiers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poitiers (2025)
Amenity Prevalence
Amenity Insights for Poitiers
- Essential amenities in Poitiers that guests expect include: Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Poitiers: Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Poitiers to stay competitive.
Poitiers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poitiers
- The typical guest profile for Airbnb in Poitiers consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.4% of guests.
- Key international markets include France (87.4%) and United Kingdom (2.8%).
- Top languages spoken are French (46%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Poitiers.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poitiers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cellettes | 41 | $2,711 | $275.68 | 40% |
| Ambillou | 18 | $2,701 | $370.97 | 28% |