Naujac-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Naujac-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Naujac-sur-Mer, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Naujac-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Naujac-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naujac-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naujac-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naujac-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Naujac-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naujac-sur-Mer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naujac-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,699 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naujac-sur-Mer
Naujac-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naujac-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naujac-sur-Mer:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naujac-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Naujac-sur-Mer (2025)
Effective short term rental pricing strategy in Naujac-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naujac-sur-Mer typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Naujac-sur-Mer
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Airbnb Seasonality Analysis & Trends in Naujac-sur-Mer (2025)
Peak Season (August, July, June)
- Revenue averages $2,120 per month
- Occupancy rates average 48.1%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,101 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $117
Low Season (February, March, October)
- Revenue drops to average $645 per month
- Occupancy decreases to average 16.5%
- Daily rates adjust to average $116
Seasonality Insights for Naujac-sur-Mer
- The Airbnb seasonality in Naujac-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naujac-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,626, occupancy reaching a high of 64.8%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $541, occupancy could drop to 12.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naujac-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naujac-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naujac-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Naujac-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Naujac | A beautiful beach location that attracts sunbathers and water sports enthusiasts, ideal for hosting vacationers looking for a seaside retreat. | Naujac-sur-Mer Beach, Surfing and paddleboarding opportunities, Nature trails and scenic views, Local beach restaurants, Sunset views |
| Bordeaux | Located about an hour away, Bordeaux is renowned for its wine culture and historic architecture, making it a prime location for tourists looking to explore French wine country. | Place de la Bourse, Bordeaux wine tours, Cité du Vin, Historic city center, Jardin Public |
| Médoc | This area is famous for its vineyards and wine châteaux, appealing to wine lovers and tourists who want an authentic French countryside experience. | Wine estates and vineyards, Châteaux visits, Cycle routes through vineyards, Gourmet dining, Beautiful landscapes |
| Carcans | A similar coastal town nearby with beautiful beaches and a nature reserve, attracting families and outdoor enthusiasts. | Carcans Beach, Lake Carcans-Hourtin, Cycling trails, Water sports, Local markets |
| Soulac-sur-Mer | A charming seaside resort known for its family-friendly atmosphere and historic architecture, ideal for summer rentals. | Soulac Beach, Basilique Notre-Dame de la Fin des Terres, Cultural festivals, Local shops, Water activities |
| Lacanau | A vibrant surf town popular with young travelers and surfers, offering beautiful beaches and a lively atmosphere. | Lacanau Ocean, Surf schools, Beach bars and nightlife, Nature reserves, Golf courses |
| Hourtin | A peaceful town located near a large lake and the ocean, attracting those who enjoy nature and tranquility. | Hourtin Lake, Watersports facilities, Nature trails, Camping spots, Picnic areas |
| Lesparre-Médoc | A small town that serves as a gateway to the Médoc wine region, attracting wine tourists. | Historic town center, Local wineries, Markets, Access to vineyards, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Naujac-sur-Mer (2025)
While Naujac-sur-Mer, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naujac-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Naujac-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naujac-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large villa in Naujac sur Mer
Entire Place • 5 bedrooms
Stone longhouse, on the lake & close to the ocean
Entire Place • 4 bedrooms
House in Naujac sur Mer
Entire Place • 4 bedrooms
Comfortable country house with pool
Entire Place • 3 bedrooms
Gite with INDOOR Pool, Spa - Hot Tub
Entire Place • 2 bedrooms
Boarding for 6 passengers at the train station!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naujac-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naujac-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 1 | $51,233 | 26 | 4.85/5.0 |
| Tara | 2 | $43,302 | 93 | 4.87/5.0 |
| Olivier | 2 | $29,312 | 35 | 4.88/5.0 |
| Jerome | 1 | $23,874 | 5 | 5.00/5.0 |
| Christ | 1 | $23,116 | 29 | 4.69/5.0 |
| Christine Louise | 1 | $22,043 | 11 | 5.00/5.0 |
| Chloé | 1 | $20,768 | 17 | 4.82/5.0 |
| Nolwenn | 1 | $20,131 | 15 | 5.00/5.0 |
| Arnaud | 1 | $16,454 | 40 | 4.73/5.0 |
| Host #22860506 | 4 | $15,035 | 126 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naujac-sur-Mer.
Dive Deeper: Advanced Naujac-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naujac-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaujac-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naujac-sur-Mer
- The Naujac-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naujac-sur-Mer, House properties are the most common (74.5%), reflecting the local real estate landscape.
- Houses represent a significant 74.5% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Naujac-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naujac-sur-Mer
- The dominant room capacity in Naujac-sur-Mer is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.1% of the active Airbnb listings in Naujac-sur-Mer, indicating a high concentration in these sizes.
- A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naujac-sur-Mer.
Naujac-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naujac-sur-Mer
- The most common guest capacity trend in Naujac-sur-Mer vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Naujac-sur-Mer STR market, accounting for 50.9% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naujac-sur-Mer.
- On average, properties in Naujac-sur-Mer are equipped to host 5.1 guests.
Naujac-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naujac-sur-Mer
- The most common availability pattern in Naujac-sur-Mer falls within the 271-366 days range, representing 69.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naujac-sur-Mer (50.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naujac-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
16.7% of total
2 Nights
16 listings
33.3% of total
3 Nights
4 listings
8.3% of total
4-6 Nights
9 listings
18.8% of total
7-29 Nights
10 listings
20.8% of total
30+ Nights
1 listings
2.1% of total
Key Insights
- The most prevalent minimum stay requirement in Naujac-sur-Mer is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Naujac-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naujac-sur-Mer.
Naujac-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Flexible
11 listings
23.4% of total
Moderate
14 listings
29.8% of total
Firm
7 listings
14.9% of total
Strict
14 listings
29.8% of total
Cancellation Policy Insights for Naujac-sur-Mer
- The prevailing Airbnb cancellation policy trend in Naujac-sur-Mer is Moderate, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.8% market standard in Naujac-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Naujac-sur-Mer.
Naujac-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naujac-sur-Mer
- The overall average booking lead time for vacation rentals in Naujac-sur-Mer is 67 days.
- Guests book furthest in advance for stays during September (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 62 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Naujac-sur-Mer.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Naujac-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naujac-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Naujac-sur-Mer
- Essential amenities in Naujac-sur-Mer that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naujac-sur-Mer: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naujac-sur-Mer to stay competitive.
Naujac-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naujac-sur-Mer
- The typical guest profile for Airbnb in Naujac-sur-Mer consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.1% of guests.
- Key international markets include France (80.1%) and Germany (6.6%).
- Top languages spoken are French (36.2%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naujac-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Lège-Cap-Ferret | 1,210 | $2,420 | $337.40 | 41% |