Martillac Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Martillac in 2025? Explore comprehensive Airbnb analytics for Martillac, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Martillac, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Martillac, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martillac Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martillac Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martillac (2025)
Understanding the monthly revenue variations for Airbnb listings in Martillac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martillac is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martillac across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,624 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martillac
Martillac Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martillac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martillac:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martillac
Average Daily Rate (ADR) Airbnb Trends in Martillac (2025)
Effective short term rental pricing strategy in Martillac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martillac typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Martillac
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Airbnb Seasonality Analysis & Trends in Martillac (2025)
Peak Season (August, October, May)
- Revenue averages $4,477 per month
- Occupancy rates average 58.5%
- Daily rates average $189
Shoulder Season
- Revenue averages $3,443 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $206
Low Season (January, March, November)
- Revenue drops to average $2,315 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $224
Seasonality Insights for Martillac
- The Airbnb seasonality in Martillac shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martillac's highest earning potential, with monthly revenues capable of climbing to $4,609, occupancy reaching a high of 70.3%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,097, occupancy could drop to 28.0%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martillac.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martillac seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martillac (2025)
Exploring the top neighborhoods for short-term rentals in Martillac? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martillac Center | The heart of Martillac offers charming local shops, cafes, and historical sites. It attracts visitors seeking a quaint yet vibrant experience. | Château de Villefranche, Église de Martillac, Local markets, Nearby vineyards, Walking trails |
| Wine Route | Martillac is located near renowned vineyards and wine estates. It's perfect for wine enthusiasts and tourists looking to explore the Bordeaux wine region. | Vignobles de Martillac, Château Latour-Martillac, Wine tasting tours, Bordeaux Wine School, Cycling routes through vineyards |
| Parc Bordelais | This nearby park provides a beautiful green space for relaxation and outdoor activities, appealing to families and nature lovers. | Walking paths, Picnic areas, Children's playground, Scenic views, Outdoor fitness facilities |
| Bordeaux City Center | Just a short drive from Martillac, Bordeaux City Center is a major attraction with its stunning architecture, cultural hotspots, and vibrant nightlife. | Place de la Bourse, La Cité du Vin, Bordeaux Cathedral, Quais de Bordeaux, Shopping streets |
| Cap Ferret | A bit further out, Cap Ferret is known for its beautiful beaches and relaxed atmosphere. Ideal for summer travelers looking for a coastal getaway. | Dune du Pilat, Cap Ferret beaches, Oysters tasting, Walking and cycling paths, Water sports |
| La Brède | Another nearby town with historical significance and beautiful landscapes, appealing to visitors who enjoy small-town charm. | Château de La Brède, Local artisan shops, Vineyard tours, Cultural festivals, Scenic countryside |
| Saucats | This peaceful area offers a rural escape with access to natural parks and is perfect for those seeking tranquility away from the city. | Parc Naturel Régional des Landes de Gascogne, Nature trails, Bird watching, Camping areas, Canoeing activities |
| Léognan | Known for its wine production, Léognan offers an intimate experience with a flourishing culinary scene and is appealing to foodies and wine lovers. | Château Haut-Bailly, Food and wine festivals, Local restaurants, Vineyard tours, Walking trails among vineyards |
Understanding Airbnb License Requirements & STR Laws in Martillac (2025)
While Martillac, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martillac to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Martillac (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martillacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Perchoir des Graves
Entire Place • 1 bedroom
Domaine de Gorre
Entire Place • 6 bedrooms
Maison "Le clos du Chêne"
Entire Place • 3 bedrooms
Villa Grand Cru
Entire Place • 3 bedrooms
Villa Du Ruisseau
Entire Place • 3 bedrooms
Family house in Martillac
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martillac (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martillac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie-Alice | 1 | $86,883 | 293 | 4.97/5.0 |
| Nicolas | 2 | $86,326 | 51 | 4.79/5.0 |
| Caroline | 1 | $59,124 | 7 | 5.00/5.0 |
| Frédéric | 1 | $54,646 | 35 | 4.94/5.0 |
| Pirjo | 2 | $38,149 | 49 | 4.73/5.0 |
| Maud | 1 | $28,645 | 3 | 5.00/5.0 |
| Sabrina | 1 | $25,298 | 40 | 4.83/5.0 |
| Elodie | 1 | $22,483 | 3 | 4.67/5.0 |
| Lilou | 1 | $18,352 | 271 | 4.97/5.0 |
| Fabrice | 1 | $16,032 | 53 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martillac.
Dive Deeper: Advanced Martillac STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martillac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartillac Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martillac
- The Martillac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martillac, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Martillac Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martillac
- The dominant room capacity in Martillac is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 47.4% of the active Airbnb listings in Martillac, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martillac.
Martillac Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martillac
- The most common guest capacity trend in Martillac vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Martillac STR market, accounting for 47.4% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martillac.
- On average, properties in Martillac are equipped to host 4.5 guests.
Martillac Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martillac
- The most common availability pattern in Martillac falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martillac (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martillac Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
6 listings
33.3% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Martillac is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Martillac Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Martillac hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martillac.
Martillac Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
7 listings
41.2% of total
Firm
3 listings
17.6% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Martillac
- The prevailing Airbnb cancellation policy trend in Martillac is Moderate, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Martillac may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Martillac.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martillac.
Martillac STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martillac
- The overall average booking lead time for vacation rentals in Martillac is 53 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Martillac.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Martillac averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martillac (2025)
Amenity Prevalence
Amenity Insights for Martillac
- Essential amenities in Martillac that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martillac: Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martillac to stay competitive.
Martillac Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martillac
- The typical guest profile for Airbnb in Martillac consists of primarily domestic travelers (74%), often arriving from nearby Bordeaux, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.7% of guests.
- Key international markets include France (73.7%) and United Kingdom (6.7%).
- Top languages spoken are French (41.4%) followed by English (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bordeaux and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martillac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,426 | $3,546 | $262.81 | 49% |
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Astaffort | 10 | $3,393 | $314.20 | 35% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Hernani | 11 | $2,572 | $345.16 | 40% |
| Eynesse | 14 | $2,564 | $282.87 | 36% |
| Bourrou | 10 | $2,475 | $247.57 | 36% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |