Marennes-Hiers-Brouage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Marennes-Hiers-Brouage in 2025? Explore comprehensive Airbnb analytics for Marennes-Hiers-Brouage, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Marennes-Hiers-Brouage, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Marennes-Hiers-Brouage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marennes-Hiers-Brouage Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marennes-Hiers-Brouage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marennes-Hiers-Brouage (2025)
Understanding the monthly revenue variations for Airbnb listings in Marennes-Hiers-Brouage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marennes-Hiers-Brouage is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marennes-Hiers-Brouage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,004 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $534, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marennes-Hiers-Brouage
Marennes-Hiers-Brouage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marennes-Hiers-Brouage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marennes-Hiers-Brouage:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marennes-Hiers-Brouage
Average Daily Rate (ADR) Airbnb Trends in Marennes-Hiers-Brouage (2025)
Effective short term rental pricing strategy in Marennes-Hiers-Brouage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marennes-Hiers-Brouage typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Marennes-Hiers-Brouage
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Airbnb Seasonality Analysis & Trends in Marennes-Hiers-Brouage (2025)
Peak Season (August, July, June)
- Revenue averages $2,315 per month
- Occupancy rates average 54.4%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,374 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $617 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $112
Seasonality Insights for Marennes-Hiers-Brouage
- The Airbnb seasonality in Marennes-Hiers-Brouage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marennes-Hiers-Brouage's highest earning potential, with monthly revenues capable of climbing to $2,754, occupancy reaching a high of 67.7%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $577, occupancy could drop to 20.9%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marennes-Hiers-Brouage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marennes-Hiers-Brouage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marennes-Hiers-Brouage (2025)
Exploring the top neighborhoods for short-term rentals in Marennes-Hiers-Brouage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marennes | A charming coastal town known for its oyster farming, making it a great spot for food lovers and those looking for a seaside getaway. Its proximity to the ocean and local seafood make it attractive to tourists. | Oyster Farms, Marennes Beach, Collegiate Church of Saint-Pierre, Fort Louvois, Biodiversarium |
| Hiers-Brouage | A historic village known for its fortified architecture and picturesque streets. It appeals to those interested in history and culture. | Hiers-Brouage Citadel, Historical Museums, Artisan Shops, Local Markets |
| La Tremblade | Known for its beautiful beaches and vibrant market life, La Tremblade is ideal for families and beachgoers. | La Tremblade Beach, Nicole Lerebourg Park, Vives Eaux Adventure Park, Marina de la Cotinière |
| Rivedoux-Plage | A lovely seaside resort on Île de Ré, perfect for tourists seeking sun, sea, and relaxation. It offers easy access to the island’s attractions and beaches. | Île de Ré Beaches, The Lighthouse of Chauveau, Local Seafood Restaurants, Cycling Trails |
| Saint-Pierre-d'Oléron | The capital of the Île d'Oléron, it offers beautiful nature, beaches, and local culture, attracting tourists looking for a tranquil holiday destination. | Oléron Island Beaches, Local Markets, Cultural Heritage Sites, Bike Rentals |
| Royan | A popular seaside resort town known for its beaches and strong tourism infrastructure, making it a preferred destination for summer vacations. | Royan Beach, Royan Market, Grande Conche Beach, Seafront Promenade |
| Île d'Oléron | France's second-largest island, known for its diverse landscapes and rich gastronome influence, appealing to nature lovers and foodies alike. | The Chassiron Lighthouse, The Oysters Museums, Beautiful beaches and nature reserves, Water sports activities |
| Cognac | Famous for its brandy, Cognac offers tourists an experience of distilleries and wine culture, making it a unique destination for those interested in gastronomic experiences. | Cognac Distilleries, Cognac Museum, River Charente, Beautiful Vineyards |
Understanding Airbnb License Requirements & STR Laws in Marennes-Hiers-Brouage (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Marennes-Hiers-Brouage. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marennes-Hiers-Brouage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Marennes-Hiers-Brouage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marennes-Hiers-Brouagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
cayenne cottage classified 4* up to 20 people
Entire Place • 6 bedrooms
Face Mer, Direct Plage
Entire Place • 3 bedrooms
Villa La Famille Plage on foot
Entire Place • 3 bedrooms
Charente house with swimming pool near Oléron
Entire Place • 4 bedrooms
Large charming old comfy house
Entire Place • 6 bedrooms
parenthesis in Marennes
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marennes-Hiers-Brouage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marennes-Hiers-Brouage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corinne | 1 | $91,348 | 25 | 5.00/5.0 |
| François Et Nathalie | 2 | $48,837 | 72 | 4.85/5.0 |
| NADEGE Et DIDIER | 3 | $44,142 | 251 | 4.95/5.0 |
| Carmen | 1 | $39,605 | 74 | 4.95/5.0 |
| Mieke | 1 | $36,762 | 14 | 4.93/5.0 |
| Véronique Et Pascal | 1 | $32,166 | 30 | 4.70/5.0 |
| Christine Et Olivier | 1 | $30,875 | 83 | 4.86/5.0 |
| Mag | 2 | $24,917 | 14 | 4.96/5.0 |
| Stéphanie | 1 | $24,537 | 46 | 4.87/5.0 |
| Claire | 2 | $24,412 | 22 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marennes-Hiers-Brouage.
Dive Deeper: Advanced Marennes-Hiers-Brouage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marennes-Hiers-Brouage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarennes-Hiers-Brouage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marennes-Hiers-Brouage
- The Marennes-Hiers-Brouage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marennes-Hiers-Brouage, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
- The presence of 12.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Marennes-Hiers-Brouage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marennes-Hiers-Brouage
- The dominant room capacity in Marennes-Hiers-Brouage is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.6% of the active Airbnb listings in Marennes-Hiers-Brouage, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marennes-Hiers-Brouage
- The most common guest capacity trend in Marennes-Hiers-Brouage vacation rentals is listings accommodating 6 guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Marennes-Hiers-Brouage STR market, accounting for 44.1% of listings.
- 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marennes-Hiers-Brouage.
- On average, properties in Marennes-Hiers-Brouage are equipped to host 4.3 guests.
Marennes-Hiers-Brouage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marennes-Hiers-Brouage
- The most common availability pattern in Marennes-Hiers-Brouage falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marennes-Hiers-Brouage (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marennes-Hiers-Brouage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
23.1% of total
2 Nights
33 listings
31.7% of total
3 Nights
9 listings
8.7% of total
4-6 Nights
17 listings
16.3% of total
7-29 Nights
14 listings
13.5% of total
30+ Nights
7 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Marennes-Hiers-Brouage is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Marennes-Hiers-Brouage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
26% of total
Moderate
21 listings
21.9% of total
Firm
18 listings
18.8% of total
Strict
32 listings
33.3% of total
Cancellation Policy Insights for Marennes-Hiers-Brouage
- The prevailing Airbnb cancellation policy trend in Marennes-Hiers-Brouage is Strict, used by 33.3% of listings.
- A majority (52.1%) of hosts in Marennes-Hiers-Brouage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Marennes-Hiers-Brouage.
- With 33.3% using Strict terms, this is a viable option in Marennes-Hiers-Brouage, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marennes-Hiers-Brouage
- The overall average booking lead time for vacation rentals in Marennes-Hiers-Brouage is 64 days.
- Guests book furthest in advance for stays during June (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Marennes-Hiers-Brouage.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Marennes-Hiers-Brouage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marennes-Hiers-Brouage (2025)
Amenity Prevalence
Amenity Insights for Marennes-Hiers-Brouage
- Popular amenities like Hot water, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marennes-Hiers-Brouage to stay competitive.
Marennes-Hiers-Brouage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marennes-Hiers-Brouage
- The typical guest profile for Airbnb in Marennes-Hiers-Brouage consists of primarily domestic travelers (91%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.4% of guests.
- Key international markets include France (91.4%) and Germany (2.4%).
- Top languages spoken are French (47.7%) followed by English (31.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marennes-Hiers-Brouage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Lège-Cap-Ferret | 1,210 | $2,420 | $337.40 | 41% |