Marans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Marans in 2025? Explore comprehensive Airbnb analytics for Marans, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Marans, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Marans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marans Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marans (2025)
Understanding the monthly revenue variations for Airbnb listings in Marans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marans is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marans across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,051+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,406 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $839 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $479, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marans
Marans Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marans:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marans
Average Daily Rate (ADR) Airbnb Trends in Marans (2025)
Effective short term rental pricing strategy in Marans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marans typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Marans
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Airbnb Seasonality Analysis & Trends in Marans (2025)
Peak Season (August, July, May)
- Revenue averages $1,578 per month
- Occupancy rates average 51.4%
- Daily rates average $96
Shoulder Season
- Revenue averages $998 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $505 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $90
Seasonality Insights for Marans
- The Airbnb seasonality in Marans shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marans's highest earning potential, with monthly revenues capable of climbing to $1,866, occupancy reaching a high of 65.7%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $499, occupancy could drop to 23.7%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marans.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marans seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marans (2025)
Exploring the top neighborhoods for short-term rentals in Marans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marans City Center | The heart of Marans, this area offers charming historical architecture and close proximity to local shops and restaurants. Ideal for tourists looking for a quaint, authentic French experience. | Église Saint-Étienne, Marans market, Quai des Marques, Local bistros and cafes, Riverside walks |
| Cognac Vineyard Region | Known for its scenic vineyards and distilleries, this area is perfect for wine enthusiasts and tourists looking for rural charm. Offers winery tours and tastings of world-renowned Cognac. | Cognac distilleries, Vineyard tours, Château de la Couronne, Les Forges de la Charente, Scenic countryside walks |
| La Rochelle Beach | Located a short drive from Marans, this beach area is popular for family vacations and beach activities, attracting those seeking sun and sea. | La Rochelle Old Port, Aquarium de La Rochelle, Ile de Ré, La Rochelle Beach, Seaside restaurants |
| Châtelaillon-Plage | A vibrant beach resort town known for its beaches and water activities. Ideal for families and tourists looking to relax by the sea. | Châtelaillon Beach, Thermes Marins, Water sports, Promenade, Local seafood markets |
| Aigrefeuille-d'Aunis | A charming small town nearby, ideal for those wanting a quiet, rural stay with access to the surrounding nature and agricultural experiences. | Local farms, Cycling routes, Natural parks, Historic buildings, Cultural events |
| Saint-Jean-de-Liversay | A picturesque village with beautiful landscapes, suited for eco-tourism and nature lovers looking for tranquility and rustic charm. | Nature reserves, Outdoor activities, Local artisan markets, Walking trails, Historic sites |
| La Rochelle Marina | A bustling marina area with luxury yachts and vibrant nightlife, perfect for travelers looking for dining, shopping, and scenic views of the water. | Luxury shopping, Marina views, Waterfront dining, Cafes and bars, Boat tours |
| Île de Ré | An idyllic island close to Marans known for its beautiful beaches and charming villages, attracting those who enjoy cycling and outdoor adventures. | Beautiful beaches, Cycling paths, Local markets, Fishing spots, Picturesque villages |
Understanding Airbnb License Requirements & STR Laws in Marans (2025)
While Marans, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marans to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Marans (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maransbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison familiale spacieuse à Marans
Entire Place • 3 bedrooms
House with patio
Entire Place • 3 bedrooms
House near La Rochelle
Entire Place • 3 bedrooms
Au Vieux Pont de Pierre (103 m2)
Entire Place • 3 bedrooms
Le Camélia
Entire Place • 1 bedroom
Eucalyptus - pool apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marans (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra | 2 | $34,814 | 42 | 4.79/5.0 |
| Host #462392842 | 1 | $19,760 | 17 | 4.82/5.0 |
| Laurent | 1 | $17,685 | 20 | 4.90/5.0 |
| Georges | 1 | $17,576 | 200 | 4.90/5.0 |
| Peggy Et Sebastien | 1 | $16,828 | 241 | 4.77/5.0 |
| Peggy Et Sébastien | 1 | $16,315 | 64 | 4.89/5.0 |
| Noémie | 2 | $14,854 | 89 | 4.82/5.0 |
| Nicolas | 1 | $14,465 | 24 | 4.96/5.0 |
| Luc Et Laure | 1 | $12,282 | 29 | 4.00/5.0 |
| Host #463536379 | 1 | $10,953 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marans.
Dive Deeper: Advanced Marans STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarans Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marans
- The Marans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marans, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Marans Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marans
- The dominant room capacity in Marans is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Marans, indicating a high concentration in these sizes.
- A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marans.
Marans Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marans
- The most common guest capacity trend in Marans vacation rentals is listings accommodating 4 guests (42.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marans STR market, accounting for 62.9% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marans.
- On average, properties in Marans are equipped to host 4.1 guests.
Marans Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marans
- The most common availability pattern in Marans falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marans (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marans Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25% of total
2 Nights
15 listings
46.9% of total
3 Nights
4 listings
12.5% of total
4-6 Nights
2 listings
6.3% of total
7-29 Nights
2 listings
6.3% of total
30+ Nights
1 listings
3.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marans is 2 Nights, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.9%) of the Marans Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.9% of Marans hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marans.
Marans Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
22.6% of total
Moderate
12 listings
38.7% of total
Firm
8 listings
25.8% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Marans
- The prevailing Airbnb cancellation policy trend in Marans is Moderate, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (61.3%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.7% market standard in Marans.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marans.
Marans STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marans
- The overall average booking lead time for vacation rentals in Marans is 47 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Marans.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Marans averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marans (2025)
Amenity Prevalence
Amenity Insights for Marans
- Essential amenities in Marans that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marans: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marans to stay competitive.
Marans Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marans
- The typical guest profile for Airbnb in Marans consists of primarily domestic travelers (91%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.4% of guests.
- Key international markets include France (91.4%) and United Kingdom (1.9%).
- Top languages spoken are French (50.6%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Ambillou | 18 | $2,701 | $370.97 | 28% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Le Grand-Pressigny | 11 | $2,511 | $266.72 | 31% |