Macau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Macau in 2025? Explore comprehensive Airbnb analytics for Macau, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Macau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Macau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macau (2025)
Understanding the monthly revenue variations for Airbnb listings in Macau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macau is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,351+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,948 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macau
Macau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macau:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macau
Average Daily Rate (ADR) Airbnb Trends in Macau (2025)
Effective short term rental pricing strategy in Macau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macau typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Macau
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Airbnb Seasonality Analysis & Trends in Macau (2025)
Peak Season (August, May, July)
- Revenue averages $2,341 per month
- Occupancy rates average 54.3%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,396 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $844 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $121
Seasonality Insights for Macau
- The Airbnb seasonality in Macau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macau's highest earning potential, with monthly revenues capable of climbing to $2,796, occupancy reaching a high of 67.3%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $676, occupancy could drop to 23.8%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macau (2025)
Exploring the top neighborhoods for short-term rentals in Macau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Centre | The Historic Centre of Macau is a UNESCO World Heritage site, rich in culture and history. It's a prime location for tourists interested in architecture and heritage sites, making it an ideal spot for Airbnb hosting. | Ruins of St. Paul's, Senado Square, Macau Museum, A-Ma Temple, St. Dominic's Church |
| Cotai Strip | Known for its luxury resorts and casinos, the Cotai Strip attracts high-end tourists and visitors looking for entertainment and nightlife. It's a hotspot for travelers looking for a luxurious stay. | The Venetian Macao, Wynn Palace, City of Dreams, Studio City, Cotai Arena |
| Taipa Island | Taipa Island offers a blend of authentic Macanese culture and modern tourism. It attracts families and tourists seeking both local experiences and easy access to Cotai's entertainment. | Taipa Village, Museum of Taipa and Coloane History, Coloane Beach, The God of Fortune Temple, Macau Giant Panda Pavilion |
| Macau Tower | Macau Tower is an iconic landmark offering breathtaking views of the city. It's popular with tourists for its observation deck and adventure activities like bungee jumping, making it a unique attraction. | Macau Tower Observation Deck, Bungee Jumping, Skywalk X, The Sky Cable, Café and Restaurants at Macau Tower |
| Seaside Neighbourhoods | The seaside neighborhoods offer beautiful coastal views and a relaxing atmosphere, attracting those who want to escape the city bustle while still being close to attractions. | Hac Sa Beach, Cheoc Van Beach, Coloane Hiking Trails, Seac Pai Van Park, Macau Golf & Country Club |
| City Centre | The Macau City Centre is lively and bustling, filled with shops, restaurants, and cultural attractions. It's perfect for tourists looking to immerse themselves in local life. | Nam Van Lake, Macau SAR Government Headquarters, Bank of China Building, Alameda Dr. Carlos d'Assumpção, Shopping malls and restaurants |
| Coloane Village | A quaint area known for its laid-back charm and local Macanese cuisine. It attracts travelers seeking a quieter experience while still being close to major attractions. | St. Francis Xavier Church, Coloane Old Town, Lord Stow's Bakery, Hással Beach, Giant Panda Pavilion |
| Macau Science Center | The Macau Science Center is a family-friendly attraction that engages children and adults alike. It's ideal for hosts looking to cater to families visiting Macau. | Macau Science Center, Planetarium, Interactive Exhibits, Waterfront Promenade, Cafés and green spaces |
Understanding Airbnb License Requirements & STR Laws in Macau (2025)
While Macau, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Macau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Macaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Bulle Médocaine - All comforts - Jacuzzi -
Entire Place • 2 bedrooms
House / hot tub / pool at the entrance to the Médoc
Entire Place • 3 bedrooms
Recent villa on the banks of the Garonne and Route des Vins
Entire Place • 2 bedrooms
Maison en pierre de 165 m2 aux portes de bordeaux
Entire Place • 4 bedrooms
House at the gates of the Médoc
Entire Place • 2 bedrooms
Large townhouse with a pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Delphine | 1 | $31,318 | 34 | 4.97/5.0 |
| Thierry | 1 | $29,901 | 58 | 4.91/5.0 |
| Cécile | 1 | $26,022 | 41 | 4.90/5.0 |
| Host #25100166 | 1 | $24,505 | 80 | 4.91/5.0 |
| Pauline | 2 | $21,639 | 27 | 2.48/5.0 |
| Steeve | 1 | $19,670 | 14 | 4.93/5.0 |
| Fabien | 1 | $19,250 | 4 | 4.75/5.0 |
| Charlotte | 1 | $17,437 | 46 | 4.54/5.0 |
| Carole | 1 | $17,124 | 29 | 4.79/5.0 |
| Host #387797206 | 1 | $15,678 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macau.
Dive Deeper: Advanced Macau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macau
- The Macau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macau, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Macau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macau
- The dominant room capacity in Macau is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Macau, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Macau.
Macau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macau
- The most common guest capacity trend in Macau vacation rentals is listings accommodating 6 guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Macau STR market, accounting for 54.2% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macau.
- On average, properties in Macau are equipped to host 4.8 guests.
Macau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macau
- The most common availability pattern in Macau falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Macau (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
10 listings
45.5% of total
3 Nights
2 listings
9.1% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Macau is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.9%) of the Macau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Macau hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macau.
Macau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
5 listings
22.7% of total
Firm
5 listings
22.7% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Macau
- The prevailing Airbnb cancellation policy trend in Macau is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Macau.
- Regularly review your cancellation policy against competitors and market demand shifts in Macau.
Macau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macau
- The overall average booking lead time for vacation rentals in Macau is 61 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Macau.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Macau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macau (2025)
Amenity Prevalence
Amenity Insights for Macau
- Essential amenities in Macau that guests expect include: TV, Hot water, Dishes and silverware, Coffee maker, Kitchen, Bed linens, Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macau: TV, Hot water, Dishes and silverware, Coffee maker, Kitchen, Bed linens, Heating, Refrigerator.
- Prioritize adding missing essentials: Kitchen, Bed linens, Heating, Refrigerator.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macau to stay competitive.
Macau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macau
- The typical guest profile for Airbnb in Macau consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.8% of guests.
- Key international markets include France (82.8%) and Germany (3.3%).
- Top languages spoken are French (42.4%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Astaffort | 10 | $3,393 | $314.20 | 35% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Eynesse | 14 | $2,564 | $282.87 | 36% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Le Grand-Pressigny | 11 | $2,511 | $266.72 | 31% |