Léon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Léon in 2025? Explore comprehensive Airbnb analytics for Léon, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Léon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 179 active listings.
Whether you're considering an Airbnb investment in Léon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Léon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Léon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Léon (2025)
Understanding the monthly revenue variations for Airbnb listings in Léon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Léon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Léon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,192 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,207 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $623, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Léon
Léon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Léon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Léon:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Léon
Average Daily Rate (ADR) Airbnb Trends in Léon (2025)
Effective short term rental pricing strategy in Léon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Léon typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Léon
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Airbnb Seasonality Analysis & Trends in Léon (2025)
Peak Season (August, July, April)
- Revenue averages $3,022 per month
- Occupancy rates average 55.8%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,519 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $904 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $130
Seasonality Insights for Léon
- The Airbnb seasonality in Léon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Léon's highest earning potential, with monthly revenues capable of climbing to $3,807, occupancy reaching a high of 71.7%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $865, occupancy could drop to 24.0%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Léon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Léon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Léon (2025)
Exploring the top neighborhoods for short-term rentals in Léon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Léon | Charming historic district with beautiful architecture and vibrant atmosphere. A hub for local markets, artists, and cultural events. Perfect for those wanting to experience traditional French lifestyle. | Maison de la Culture, Léon Market, Church of Saint John the Baptist, Rue des Forges, Local artisanal shops |
| Léon Lake | A picturesque natural area ideal for outdoor enthusiasts and families, offering a tranquil setting with water activities. Attractive to tourists looking for relaxation and nature. | Léon Lake, water sports, hiking trails, wildlife watching, picnic areas |
| Plage de Léon | Beautiful beach known for its sandy shores and surfing spots. A hotspot for summer visitors seeking sun and surf, making it a prime location for short term stays. | The beach, surfing spots, seaside cafés, biking paths, coastal trails |
| Vieux Léon | The old part of Léon features narrow streets and local shops. An appealing location for those who appreciate history and local culture, with easy access to dining and entertainment. | Historical buildings, local restaurants, art galleries, street art, craft shops |
| Parc Naturel Marin | A stunning natural park area that attracts tourists looking to explore coastal ecosystems. Ideal for nature lovers and eco-tourism which enhances its appeal for unique stays. | hiking and biking trails, birdwatching, scenic views, eco-friendly activities, guided nature tours |
| Cafés de Léon | Known for its cozy cafés and local eateries, this area is perfect for food lovers. Attracts visitors interested in culinary experiences and local gastronomy. | unique local cafés, restaurants serving Basque cuisine, food markets, culinary workshops, wine tasting tours |
| Main Street Léon | The commercial center of Léon with shops, restaurants, and easy access to transportation. A bustling area great for tourists looking for urban experiences. | Local shops, restaurants, cultural events, tourist information center, local festivals |
| Campsite Léon | Popular campsite area attracting families and groups, providing a communal experience in nature. Great for investors focusing on unique getaway experiences. | Camping facilities, outdoor activities, campfire events, community events, family-friendly accommodations |
Understanding Airbnb License Requirements & STR Laws in Léon (2025)
While Léon, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Léon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Léon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Léonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House From 230 M2 Near Lac De Léon Et Océan
Entire Place • 6 bedrooms
Spacious wooden house from 2021, quiet, forest view
Entire Place • 3 bedrooms
Villa 200 m² village heart - lake and ocean -
Entire Place • 5 bedrooms
⭐VILLA LES OLIVIERS⭐12 PERS Heated pool 🏖️
Entire Place • 5 bedrooms
Modern villa classified 4* with heated pool
Entire Place • 3 bedrooms
Villa sous les pins à Léon
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Léon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Léon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Walter | 1 | $73,765 | 28 | 5.00/5.0 |
| Frederic | 2 | $64,858 | 13 | 2.46/5.0 |
| Claire | 5 | $61,562 | 77 | 4.83/5.0 |
| Laetitia | 1 | $59,835 | 55 | 4.98/5.0 |
| Cécile | 1 | $54,468 | 18 | 4.94/5.0 |
| Yohann | 1 | $51,620 | 100 | 4.97/5.0 |
| Host #94064278 | 1 | $51,509 | 3 | 5.00/5.0 |
| Fabyval | 2 | $48,362 | 107 | 4.87/5.0 |
| Lucile | 4 | $48,293 | 94 | 4.64/5.0 |
| Karine | 1 | $47,316 | 17 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Léon.
Dive Deeper: Advanced Léon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Léon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLéon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Léon
- The Léon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Léon, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Léon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Léon
- The dominant room capacity in Léon is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.8% of the active Airbnb listings in Léon, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Léon.
Léon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Léon
- The most common guest capacity trend in Léon vacation rentals is listings accommodating 4 guests (35.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Léon STR market, accounting for 56.4% of listings.
- 39.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Léon.
- On average, properties in Léon are equipped to host 4.7 guests.
Léon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Léon
- The most common availability pattern in Léon falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Léon (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Léon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
16% of total
2 Nights
47 listings
29% of total
3 Nights
25 listings
15.4% of total
4-6 Nights
26 listings
16% of total
7-29 Nights
29 listings
17.9% of total
30+ Nights
9 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Léon is 2 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29% of Léon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Léon.
Léon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.4% of total
Super Strict 30 Days
2 listings
1.4% of total
Flexible
31 listings
21.2% of total
Moderate
16 listings
11% of total
Firm
47 listings
32.2% of total
Strict
48 listings
32.9% of total
Cancellation Policy Insights for Léon
- The prevailing Airbnb cancellation policy trend in Léon is Strict, used by 32.9% of listings.
- A majority (65.1%) of hosts in Léon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Léon.
- With 32.9% using Strict terms, this is a viable option in Léon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Léon.
Léon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Léon
- The overall average booking lead time for vacation rentals in Léon is 59 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Léon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Léon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Léon (2025)
Amenity Prevalence
Amenity Insights for Léon
- Essential amenities in Léon that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Léon: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Léon to stay competitive.
Léon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Léon
- The typical guest profile for Airbnb in Léon consists of primarily domestic travelers (83%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.2% of guests.
- Key international markets include France (83.2%) and Spain (6%).
- Top languages spoken are French (41.4%) followed by English (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Léon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,426 | $3,546 | $262.81 | 49% |
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Labastida/Bastida | 11 | $2,662 | $268.80 | 34% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Esteribar | 20 | $2,574 | $276.81 | 32% |
| Hernani | 11 | $2,572 | $345.16 | 40% |