Les Mathes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Les Mathes in 2025? Explore comprehensive Airbnb analytics for Les Mathes, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Les Mathes, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 428 active listings.
Whether you're considering an Airbnb investment in Les Mathes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Mathes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Les Mathes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Les Mathes (2025)
Understanding the monthly revenue variations for Airbnb listings in Les Mathes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Mathes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Mathes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $987 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Les Mathes
Les Mathes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Les Mathes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Mathes:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Les Mathes
Average Daily Rate (ADR) Airbnb Trends in Les Mathes (2025)
Effective short term rental pricing strategy in Les Mathes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Mathes typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Les Mathes
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Airbnb Seasonality Analysis & Trends in Les Mathes (2025)
Peak Season (August, July, May)
- Revenue averages $2,388 per month
- Occupancy rates average 53.7%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,170 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $655 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $106
Seasonality Insights for Les Mathes
- The Airbnb seasonality in Les Mathes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Les Mathes's highest earning potential, with monthly revenues capable of climbing to $3,097, occupancy reaching a high of 69.5%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $571, occupancy could drop to 20.6%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Mathes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Les Mathes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Les Mathes (2025)
Exploring the top neighborhoods for short-term rentals in Les Mathes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Palmyre | Popular coastal area known for its beautiful beaches and family-friendly attractions, making it ideal for summer tourists. | La Palmyre Zoo, Palmyre Beach, Les Mathes Lighthouse, Aquarium La Rochelle, Marais de la Vigne |
| Les Mathes | Central location near various attractions, offering a variety of accommodations and amenities for guests, appealing to both families and couples. | Local markets, Cycling paths, Nearby forests, Proximity to seaside activities, Golf courses |
| Les Jardins de la Lagune | A serene area that offers tranquility and access to nature, popular among those seeking a peaceful getaway. | Lagune Nature Reserve, Walking trails, Bird watching areas, Marshlands, Scenic picnic spots |
| St. George de Didonne | Close to the beach and offers a quieter atmosphere compared to larger resorts, attracting those looking for relaxation and beach fun. | St. George Beach, Rue de l'Amitié, Marina, Local restaurants, Watersport activities |
| Royan | A nearby town known for its architecture and beaches, drawing tourists for both leisure and local culture, enhancing Airbnb potential. | Royan beach, Casa de l'Architecture, Le Vieux Port, Cote de Beauté paths, Royan Market |
| Côte Sauvage | Wild and natural coastline area ideal for surfing and nature lovers, appealing to adventure-seeking guests. | Surf spots, Sand dunes, Hiking trails, Nature reserves, Fishing areas |
| Mornac-sur-Seudre | Charming village renowned for its picturesque streets and traditional crafts, ideal for travelers interested in local culture. | Village market, Artisan shops, Seudre River, Historical architecture, Local festivals |
| La Rochelle | Famous historical port city that attracts visitors all year round with its rich history and vibrant nightlife, perfect for Airbnb hosting. | Old Port, Towers of La Rochelle, Aquarium, Cultural festivals, Shopping streets |
Understanding Airbnb License Requirements & STR Laws in Les Mathes (2025)
While Les Mathes, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Mathes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Les Mathes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Mathesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Villa Familiale La Palmyre
Entire Place • 4 bedrooms
Family villa in private club parc with beach acces
Entire Place • 4 bedrooms
MOBIL HOME 3 BEDROOMS CAMPING 4*LA PALMYRE 17
Entire Place • 3 bedrooms
Exceptional villa sea view - Palmyre golf course
Entire Place • 4 bedrooms
MOBIL HOME BARA BORA 194 DE 2019 3 BEDROOMS
Entire Place • 3 bedrooms
Villa du Sourdonnet
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Les Mathes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Les Mathes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bernard | 5 | $178,691 | 239 | 4.43/5.0 |
| Laura&Benjamin | 6 | $138,026 | 172 | 4.88/5.0 |
| Anne Et David | 7 | $122,143 | 61 | 4.99/5.0 |
| Yohann | 1 | $74,446 | 5 | 5.00/5.0 |
| Nicolas | 3 | $66,492 | 19 | 4.74/5.0 |
| Anne - Interhome Group | 9 | $65,661 | 18 | 1.82/5.0 |
| Hugues | 1 | $60,596 | 8 | 4.88/5.0 |
| Aurélie | 5 | $57,514 | 38 | 3.68/5.0 |
| Jean-Jacques | 1 | $52,838 | 3 | 5.00/5.0 |
| Thomy | 15 | $50,429 | 20 | 1.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Mathes.
Dive Deeper: Advanced Les Mathes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Mathes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLes Mathes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Les Mathes
- The Les Mathes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 428 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Les Mathes, House properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 77.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.0%) offer potential for unique stay experiences.
Les Mathes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Les Mathes
- The dominant room capacity in Les Mathes is 3 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 77.1% of the active Airbnb listings in Les Mathes, indicating a high concentration in these sizes.
- A significant 49.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Les Mathes.
Les Mathes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Les Mathes
- The most common guest capacity trend in Les Mathes vacation rentals is listings accommodating 6 guests (36.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Les Mathes STR market, accounting for 61.4% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Mathes.
- On average, properties in Les Mathes are equipped to host 5.6 guests.
Les Mathes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Les Mathes
- The most common availability pattern in Les Mathes falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Les Mathes (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Les Mathes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
23.2% of total
2 Nights
116 listings
29.5% of total
3 Nights
48 listings
12.2% of total
4-6 Nights
52 listings
13.2% of total
7-29 Nights
54 listings
13.7% of total
30+ Nights
32 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Les Mathes is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Les Mathes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Mathes.
Les Mathes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Flexible
64 listings
18.4% of total
Moderate
78 listings
22.5% of total
Firm
106 listings
30.5% of total
Strict
98 listings
28.2% of total
Cancellation Policy Insights for Les Mathes
- The prevailing Airbnb cancellation policy trend in Les Mathes is Firm, used by 30.5% of listings.
- A majority (58.7%) of hosts in Les Mathes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.5% market standard in Les Mathes.
- Regularly review your cancellation policy against competitors and market demand shifts in Les Mathes.
Les Mathes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Les Mathes
- The overall average booking lead time for vacation rentals in Les Mathes is 60 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Spring (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Les Mathes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Les Mathes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Les Mathes (2025)
Amenity Prevalence
Amenity Insights for Les Mathes
- Essential amenities in Les Mathes that guests expect include: Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Les Mathes: Kitchen, Free parking on premises, TV.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, TV.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Les Mathes to stay competitive.
Les Mathes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Les Mathes
- The typical guest profile for Airbnb in Les Mathes consists of primarily domestic travelers (95%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.9% of guests.
- Key international markets include France (94.9%) and United Kingdom (1.3%).
- Top languages spoken are French (54.9%) followed by English (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Les Mathes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Lège-Cap-Ferret | 1,210 | $2,420 | $337.40 | 41% |