Lacanau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lacanau in 2025? Explore comprehensive Airbnb analytics for Lacanau, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Lacanau, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,326 active listings.

Whether you're considering an Airbnb investment in Lacanau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lacanau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lacanau Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$172
The average rental revenue earned for an occupied room per day in Lacanau.
Occupancy Rate(?)
42.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,607
Typical annual income for an Airbnb listing in Lacanau. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.9%
Slight decrease (-8.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Lacanau.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Lacanau.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,326
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lacanau (2025)

Understanding the monthly revenue variations for Airbnb listings in Lacanau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lacanau is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lacanau across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,784+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,345 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,354 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $731, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lacanau

Lacanau Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lacanau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lacanau:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lacanau

Average Daily Rate (ADR) Airbnb Trends in Lacanau (2025)

Effective short term rental pricing strategy in Lacanau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lacanau typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Lacanau

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Airbnb Seasonality Analysis & Trends in Lacanau (2025)

Peak Season (August, July, June)
  • Revenue averages $3,403 per month
  • Occupancy rates average 55.1%
  • Daily rates average $185
Shoulder Season
  • Revenue averages $1,608 per month
  • Occupancy maintains around 33.1%
  • Daily rates hold near $166
Low Season (January, February, March)
  • Revenue drops to average $794 per month
  • Occupancy decreases to average 21.1%
  • Daily rates adjust to average $162

Seasonality Insights for Lacanau

  • The Airbnb seasonality in Lacanau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lacanau's highest earning potential, with monthly revenues capable of climbing to $4,486, occupancy reaching a high of 71.7%, and ADRs peaking at $191.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $715, occupancy could drop to 20.1%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lacanau.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lacanau seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lacanau (2025)

Exploring the top neighborhoods for short-term rentals in Lacanau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lacanau-Ocean
This is the main beach area of Lacanau, famous for its surfing beaches and vibrant summer atmosphere. It attracts tourists looking for sun, sea, and water sports activities.
Lacanau Beach, Surfing spots, Ocean activities, Restaurants along the coast, Lacanau Ocean Golf Club, Bike paths and nature trails
Lake Lacanau
A serene lake area that offers a variety of water activities, such as kayaking and paddleboarding, making it ideal for families and nature lovers.
Lac de Lacanau, Water sports rentals, Picnic areas, Bike paths around the lake, Scenic views, Fishing opportunities
Lacanau Village
A charming village that showcases the traditional French lifestyle, offering shops, cafes, and local markets. Great for guests looking for a quieter, more local experience.
Local markets, Restaurants and bistros, Cultural heritage sites, Nature walks, Community events
Golf du Méjanne
An attractive area for golf enthusiasts offering a beautiful golf course surrounded by nature, appealing to both tourists and locals.
Golf du Méjanne, Golf lessons, Nature trails, Clubhouse and dining options, Scenic views
Baie de Lacanau
A picturesque bay with beautiful nature and views, ideal for relaxing by the water and exploring local flora and fauna.
Nature reserves, Birdwatching, Hiking trails, Water sports, Beach access
Bassin d'Arcachon
A bit farther from Lacanau but offers stunning coastal views and seafood markets, perfect for day trips and exploring the area.
Arcachon Bay, Dune du Pilat, Oyster farms, Beachfront promenades, Seafood restaurants
Cove de la Salie
An area known for its natural beauty and beach access, attracting visitors who enjoy outdoor activities and coastal relaxation.
Salie Beach, Walking trails, Forest areas, Kayaking, Picnic spots
Montalivet
A nearby location known for its beautiful beaches and naturist options, appealing to a diverse range of beachgoers looking for a unique experience.
Montalivet Beach, Naturist options, Seaside markets, Surfing, Local festivals

Understanding Airbnb License Requirements & STR Laws in Lacanau (2025)

While Lacanau, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lacanau to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Lacanau (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lacanaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Summer villa with private pool

Summer villa with private pool

Entire Place • 4 bedrooms

$239,087
Revenue
54.2%
Occupancy
$2033.92
Daily Rate
Fabulous view between lake and ocean

Fabulous view between lake and ocean

Entire Place • 6 bedrooms

$111,879
Revenue
60.8%
Occupancy
$575.58
Daily Rate
Maison du Lion

Maison du Lion

Entire Place • 4 bedrooms

$100,608
Revenue
36.7%
Occupancy
$1081.07
Daily Rate
Beautiful new villa 12/14 people - Pool

Beautiful new villa 12/14 people - Pool

Entire Place • 5 bedrooms

$95,775
Revenue
46.8%
Occupancy
$502.73
Daily Rate
Splendid Villa With Pool Overlooking La Pinède

Splendid Villa With Pool Overlooking La Pinède

Entire Place • 7 bedrooms

$90,363
Revenue
43.3%
Occupancy
$687.50
Daily Rate
Spacious family home close to the ocean

Spacious family home close to the ocean

Entire Place • 6 bedrooms

$81,132
Revenue
68.3%
Occupancy
$370.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lacanau (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lacanau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Wilma - Interhome Group60$578,1133093.04/5.0
Laetitia Et Jérémy40$550,6059143.02/5.0
Etienne18$444,2163284.68/5.0
Agence Des Allées35$329,0934353.87/5.0
Alice9$274,608693.76/5.0
Anthony40$259,0551302.61/5.0
OVO Network1$239,087224.50/5.0
Adrien7$206,131684.23/5.0
Nicolas6$172,2861514.75/5.0
Lydie Et Christelle29$154,4761232.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lacanau.

Dive Deeper: Advanced Lacanau STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lacanau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lacanau Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lacanau

  • The Lacanau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 1,326 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lacanau, House properties are the most common (58.6%), reflecting the local real estate landscape.
  • Houses represent a significant 58.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.3%) offer potential for unique stay experiences.

Lacanau Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lacanau

  • The dominant room capacity in Lacanau is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Lacanau, indicating a high concentration in these sizes.
  • A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lacanau.

Lacanau Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lacanau

  • The most common guest capacity trend in Lacanau vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Lacanau STR market, accounting for 57.4% of listings.
  • 40.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lacanau.
  • On average, properties in Lacanau are equipped to host 5.0 guests.

Lacanau Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lacanau

  • The most common availability pattern in Lacanau falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Lacanau (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lacanau Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.1%)

1 Night

127 listings

10.1% of total

2 Nights (23%)

2 Nights

288 listings

23% of total

3 Nights (15.2%)

3 Nights

191 listings

15.2% of total

4-6 Nights (20%)

4-6 Nights

250 listings

20% of total

7-29 Nights (21.3%)

7-29 Nights

267 listings

21.3% of total

30+ Nights (10.4%)

30+ Nights

130 listings

10.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Lacanau is 2 Nights, adopted by 23% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.4%) caters to monthly stays (30+ nights) in Lacanau, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 23% of Lacanau hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lacanau.

Lacanau Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

18 listings

1.6% of total

Super Strict 30 Days

26 listings

2.3% of total

Flexible (10.2%)

Flexible

114 listings

10.2% of total

Moderate (19%)

Moderate

212 listings

19% of total

Firm (29.7%)

Firm

331 listings

29.7% of total

Strict (37.1%)

Strict

414 listings

37.1% of total

Cancellation Policy Insights for Lacanau

  • The prevailing Airbnb cancellation policy trend in Lacanau is Strict, used by 37.1% of listings.
  • A majority (66.8%) of hosts in Lacanau utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.1% market standard in Lacanau.
  • With 37.1% using Strict terms, this is a viable option in Lacanau, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lacanau.

Lacanau STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lacanau

  • The overall average booking lead time for vacation rentals in Lacanau is 68 days.
  • Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Lacanau.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Lacanau averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lacanau (2025)

Amenity Prevalence

Amenity Insights for Lacanau

  • Essential amenities in Lacanau that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lacanau: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lacanau to stay competitive.

Lacanau Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lacanau

  • The typical guest profile for Airbnb in Lacanau consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 75.9% of guests.
  • Key international markets include France (75.9%) and Germany (9.4%).
  • Top languages spoken are French (37.8%) followed by English (35.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Bordeaux.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lacanau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Sebastián1,426$3,546$262.8149%
Saint-Laurent-des-Combes11$3,526$706.1823%
Gautegiz Arteaga21$2,865$293.6638%
Cénac18$2,773$268.5853%
Cérons11$2,635$196.1639%
Barrika13$2,629$314.6141%
Galgon12$2,599$210.3448%
Hernani11$2,572$345.1640%
Saint-Hippolyte10$2,443$204.9844%
Dima11$2,422$332.9142%

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