La Souterraine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in La Souterraine in 2025? Explore comprehensive Airbnb analytics for La Souterraine, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for La Souterraine, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in La Souterraine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Souterraine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Souterraine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Souterraine (2025)
Understanding the monthly revenue variations for Airbnb listings in La Souterraine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Souterraine is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Souterraine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,454 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $892 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $487, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Souterraine
La Souterraine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Souterraine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Souterraine:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Souterraine
Average Daily Rate (ADR) Airbnb Trends in La Souterraine (2025)
Effective short term rental pricing strategy in La Souterraine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Souterraine typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in La Souterraine
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Airbnb Seasonality Analysis & Trends in La Souterraine (2025)
Peak Season (July, August, April)
- Revenue averages $1,344 per month
- Occupancy rates average 52.3%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,038 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $708 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $86
Seasonality Insights for La Souterraine
- The Airbnb seasonality in La Souterraine shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Souterraine's highest earning potential, with monthly revenues capable of climbing to $1,396, occupancy reaching a high of 58.9%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $614, occupancy could drop to 28.8%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Souterraine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Souterraine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Souterraine (2025)
Exploring the top neighborhoods for short-term rentals in La Souterraine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
La Souterraine City Center | The bustling heart of La Souterraine, offering visitors the charm of a traditional French town with historic buildings and local culture. Ideal for tourists looking for an authentic experience and convenient amenities. | Eglise Saint-Sulpice, La Souterraine town hall, Local markets, Musee de la Mason de la Porcelaine, The historic streets of La Souterraine |
Cité de la Porcelaine | Known for its porcelain production, this area attracts tourists interested in art and craftsmanship. It's a unique selling point for visitors who appreciate local arts and crafts. | Porcelain workshops, Cultural exhibitions, Art shops, Local artisan markets |
Parc Naturel Régional de la Brenne | This stunning natural park offers a beautiful escape into nature, attracting outdoor enthusiasts and nature lovers. Perfect for guests looking to explore natural landscapes and wildlife. | Lakes and wetlands, Birdwatching areas, Hiking trails, Nature photography spots |
Château de Villemonteix | A beautiful historic château nearby that attracts tourists interested in French history and architecture. A perfect destination for those who enjoy heritage and scenic views. | Château tours, Gardens, Guided history walks |
Creuse Valley | Known for its serene landscapes and picturesque views, this area is great for travelers looking for a peaceful retreat in nature. | Scenic viewpoints, Hiking routes, Boating on the river Creuse |
Monts de Guéret | A popular destination for adventurers and travelers interested in hiking, cycling, and outdoor sports. It offers a range of activities for active guests. | Hiking paths, Cycling routes, Adventure parks |
Saint-Amand-Montrond | Just a short drive away, this town offers historical sites and cultural experiences, making it a great option for tourists exploring the region. | Saint-Amand church, Local historical sites, Art galleries |
La Châtre | Famous for its vibrant market and cultural events, La Châtre is appealing for those looking to immerse themselves in the local community and traditions. | Weekly market, Cultural festivals, Art events |
Understanding Airbnb License Requirements & STR Laws in La Souterraine (2025)
While La Souterraine, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Souterraine to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Souterraine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Souterrainebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House in La Souterraine with garden
Entire Place • 4 bedrooms

Charming 4 rooms, building 1530
Entire Place • 3 bedrooms

New studio, 30m2
Entire Place • N/A

La Support for Discovery
Entire Place • 1 bedroom

The Cottage Jéraphie
Entire Place • 5 bedrooms

Triple Room (Hummingbird)
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Souterraine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Souterraine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Valérie | 3 | $32,497 | 24 | 4.96/5.0 |
Victor | 2 | $29,407 | 364 | 4.93/5.0 |
Lise | 1 | $18,397 | 40 | 4.88/5.0 |
Lola | 1 | $16,987 | 47 | 5.00/5.0 |
Stéphanie | 1 | $16,857 | 7 | 4.86/5.0 |
Host #9943553 | 1 | $16,666 | 38 | 4.61/5.0 |
Charline Et Alexandre | 1 | $16,237 | 535 | 4.79/5.0 |
Florent | 1 | $10,183 | 17 | 4.88/5.0 |
Pauline | 1 | $9,571 | 62 | 4.90/5.0 |
Zoé | 1 | $8,749 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Souterraine.
Dive Deeper: Advanced La Souterraine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Souterraine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Souterraine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Souterraine
- The La Souterraine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in La Souterraine, Apartment/Condo properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
La Souterraine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Souterraine
- The dominant room capacity in La Souterraine is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in La Souterraine, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Souterraine.
La Souterraine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Souterraine
- The most common guest capacity trend in La Souterraine vacation rentals is listings accommodating 6 guests (15%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the La Souterraine STR market, accounting for 30.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Souterraine.
- On average, properties in La Souterraine are equipped to host 3.1 guests.
La Souterraine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Souterraine
- The most common availability pattern in La Souterraine falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in La Souterraine (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Souterraine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
66.7% of total
2 Nights
2 listings
11.1% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in La Souterraine is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the La Souterraine Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of La Souterraine hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Souterraine.
La Souterraine Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
6 listings
31.6% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for La Souterraine
- The prevailing Airbnb cancellation policy trend in La Souterraine is Flexible, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in La Souterraine may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in La Souterraine.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Souterraine.
La Souterraine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Souterraine
- The overall average booking lead time for vacation rentals in La Souterraine is 46 days.
- Guests book furthest in advance for stays during October (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (78 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in La Souterraine.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these La Souterraine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Souterraine (2025)
Amenity Prevalence
Amenity Insights for La Souterraine
- Essential amenities in La Souterraine that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Souterraine: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Souterraine to stay competitive.
La Souterraine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Souterraine
- The typical guest profile for Airbnb in La Souterraine consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include France (87.5%) and United Kingdom (3.4%).
- Top languages spoken are French (40.6%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Souterraine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Millançay | 11 | $3,476 | $370.42 | 39% |
Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
Cellettes | 41 | $2,711 | $275.68 | 40% |
Ambillou | 18 | $2,701 | $370.97 | 28% |
Santranges | 10 | $2,697 | $176.98 | 38% |
Saint-Pierre-Roche | 11 | $2,627 | $166.21 | 48% |
Le Grand-Pressigny | 11 | $2,511 | $266.72 | 31% |