Gujan-Mestras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Gujan-Mestras in 2025? Explore comprehensive Airbnb analytics for Gujan-Mestras, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Gujan-Mestras, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 783 active listings.
Whether you're considering an Airbnb investment in Gujan-Mestras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gujan-Mestras Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gujan-Mestras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gujan-Mestras (2025)
Understanding the monthly revenue variations for Airbnb listings in Gujan-Mestras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gujan-Mestras is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gujan-Mestras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,579 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,434 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $742, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gujan-Mestras
Gujan-Mestras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gujan-Mestras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gujan-Mestras:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gujan-Mestras
Average Daily Rate (ADR) Airbnb Trends in Gujan-Mestras (2025)
Effective short term rental pricing strategy in Gujan-Mestras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gujan-Mestras typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Gujan-Mestras
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Airbnb Seasonality Analysis & Trends in Gujan-Mestras (2025)
Peak Season (August, July, June)
- Revenue averages $3,493 per month
- Occupancy rates average 53.8%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,838 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $171
Low Season (January, February, March)
- Revenue drops to average $1,028 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $163
Seasonality Insights for Gujan-Mestras
- The Airbnb seasonality in Gujan-Mestras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gujan-Mestras's highest earning potential, with monthly revenues capable of climbing to $4,430, occupancy reaching a high of 72.1%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $982, occupancy could drop to 23.0%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gujan-Mestras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gujan-Mestras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gujan-Mestras (2025)
Exploring the top neighborhoods for short-term rentals in Gujan-Mestras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bassin d'Arcachon | A stunning bay area known for its natural beauty, ideal for holidaymakers seeking relaxation and water activities. Popular for its oysters and picturesque landscapes. | Dune du Pilat, Arcachon Beach, La Teste-de-Buch, Cap Ferret, Bird Island, Oyster Huts |
| Gujan-Mestras Center | The heart of Gujan-Mestras, it offers easy access to local shops, restaurants, and public transport. Perfect for families and visitors wanting convenience and local culture. | Parc de la chênaie, Local markets, Restaurants and cafes, Cycling paths, Proximity to beaches |
| La Hume | A charming district with a lovely marina and beach, making it perfect for tourists who enjoy nautical activities and seaside relaxation. | La Hume Beach, Marina of La Hume, Restaurants along the waterfront, Water sports like sailing and paddleboarding, Close to bike paths |
| Ferret Peninsula | Known for its exquisite beaches and natural parks, appealing to visitors wanting to experience the coastal life and outdoor activities. | Cap Ferret Beach, Nature reserves, Lighthouse of Cap Ferret, Restaurants with local seafood, Bike trails along the coast |
| Ares | A quaint town with a strong sense of local community, ideal for visitors wishing to escape to a quieter, more traditional French setting. | Ares Beach, Local artisanal shops, Nature trails, Family-friendly parks, Fishing areas |
| Arcachon Bay | A popular tourist destination famous for its beautiful beaches and vibrant summer culture, attracting both families and young people. | Arcachon Beach Promenade, Aquarium Museum, Steam Train, Aquatic activities, Coastal cycling paths |
| Bordeaux Archipelago | A neighboring area renowned for wine tours and tasting experiences, appealing to oenophiles and those seeking gourmet experiences. | Vineyards and wineries, Wine tasting tours, Beautiful countryside, Historical sites, Local gastronomy |
| Biganos | A peaceful town with a strong connection to nature, perfect for eco-tourists and those looking to explore the natural surroundings. | Nature park, Hiking trails, Fishing lakes, Cycling paths, Proximity to Arcachon Bay |
Understanding Airbnb License Requirements & STR Laws in Gujan-Mestras (2025)
Yes, Gujan-Mestras, Nouvelle-Aquitaine, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gujan-Mestras to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Gujan-Mestras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gujan-Mestrasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
26 ppl heated pool petanque strip Bassin Arcachon
Entire Place • 7 bedrooms
Beautiful villa ideal for families and seminars
Entire Place • 6 bedrooms
Madere - Villa with splendid views Basin.
Entire Place • 5 bedrooms
Beautiful and spacious house with heated pool
Entire Place • 5 bedrooms
Charming house in La Hume with heated pool
Entire Place • 4 bedrooms
Villa de la Plage 5 mins beach and shops
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gujan-Mestras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gujan-Mestras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Perrine Et Julian | 5 | $195,183 | 80 | 4.00/5.0 |
| Jérôme | 2 | $186,677 | 75 | 4.97/5.0 |
| Maxime | 5 | $184,044 | 308 | 4.71/5.0 |
| Laurent | 1 | $152,169 | 120 | 4.93/5.0 |
| Virginie | 2 | $144,959 | 31 | 4.80/5.0 |
| Frenchy | 8 | $140,977 | 912 | 4.59/5.0 |
| Mathilde Et Héline | 2 | $130,941 | 31 | 4.84/5.0 |
| Olivier | 4 | $122,601 | 494 | 4.97/5.0 |
| Marie-Sarah & Josselin | 2 | $115,271 | 120 | 4.94/5.0 |
| Amelie | 4 | $96,675 | 36 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gujan-Mestras.
Dive Deeper: Advanced Gujan-Mestras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gujan-Mestras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGujan-Mestras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gujan-Mestras
- The Gujan-Mestras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 783 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gujan-Mestras, House properties are the most common (71.5%), reflecting the local real estate landscape.
- Houses represent a significant 71.5% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.1%) offer potential for unique stay experiences.
Gujan-Mestras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gujan-Mestras
- The dominant room capacity in Gujan-Mestras is 1 bedroom listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Gujan-Mestras, indicating a high concentration in these sizes.
- A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gujan-Mestras.
Gujan-Mestras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gujan-Mestras
- The most common guest capacity trend in Gujan-Mestras vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Gujan-Mestras STR market, accounting for 50.8% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gujan-Mestras.
- On average, properties in Gujan-Mestras are equipped to host 4.7 guests.
Gujan-Mestras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gujan-Mestras
- The most common availability pattern in Gujan-Mestras falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gujan-Mestras (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gujan-Mestras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
94 listings
12.8% of total
2 Nights
254 listings
34.7% of total
3 Nights
110 listings
15% of total
4-6 Nights
100 listings
13.7% of total
7-29 Nights
85 listings
11.6% of total
30+ Nights
89 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Gujan-Mestras is 2 Nights, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Gujan-Mestras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.7% of Gujan-Mestras hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.8% currently do.
- A 2-night minimum appears standard (34.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gujan-Mestras.
Gujan-Mestras Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.1% of total
Super Strict 30 Days
1 listings
0.1% of total
Non-refundable
2 listings
0.3% of total
Flexible
148 listings
21.3% of total
Moderate
191 listings
27.4% of total
Firm
160 listings
23% of total
Strict
193 listings
27.7% of total
Cancellation Policy Insights for Gujan-Mestras
- The prevailing Airbnb cancellation policy trend in Gujan-Mestras is Strict, used by 27.7% of listings.
- A majority (50.7%) of hosts in Gujan-Mestras utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.7% market standard in Gujan-Mestras.
- Regularly review your cancellation policy against competitors and market demand shifts in Gujan-Mestras.
Gujan-Mestras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gujan-Mestras
- The overall average booking lead time for vacation rentals in Gujan-Mestras is 55 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Gujan-Mestras.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Gujan-Mestras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gujan-Mestras (2025)
Amenity Prevalence
Amenity Insights for Gujan-Mestras
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gujan-Mestras to stay competitive.
Gujan-Mestras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gujan-Mestras
- The typical guest profile for Airbnb in Gujan-Mestras consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.7% of guests.
- Key international markets include France (86.7%) and Germany (2.5%).
- Top languages spoken are French (46%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gujan-Mestras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,426 | $3,546 | $262.81 | 49% |
| Saint-Laurent-des-Combes | 11 | $3,526 | $706.18 | 23% |
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Cénac | 18 | $2,773 | $268.58 | 53% |
| Cérons | 11 | $2,635 | $196.16 | 39% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Galgon | 12 | $2,599 | $210.34 | 48% |
| Hernani | 11 | $2,572 | $345.16 | 40% |
| Saint-Hippolyte | 10 | $2,443 | $204.98 | 44% |
| Dima | 11 | $2,422 | $332.91 | 42% |