Vire Normandie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Vire Normandie in 2025? Explore comprehensive Airbnb analytics for Vire Normandie, Normandy, France to uncover income potential. This 2025 STR market report for Vire Normandie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.

Whether you're considering an Airbnb investment in Vire Normandie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vire Normandie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vire Normandie Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$98
The average rental revenue earned for an occupied room per day in Vire Normandie.
Occupancy Rate(?)
44.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,140
Typical annual income for an Airbnb listing in Vire Normandie. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
14.0%
Strong growth (14.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vire Normandie.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Vire Normandie.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
67
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vire Normandie (2025)

Understanding the monthly revenue variations for Airbnb listings in Vire Normandie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vire Normandie is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vire Normandie across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,772 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,027 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $542, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vire Normandie

Vire Normandie Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vire Normandie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vire Normandie:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vire Normandie

Average Daily Rate (ADR) Airbnb Trends in Vire Normandie (2025)

Effective short term rental pricing strategy in Vire Normandie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vire Normandie typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $48 per night.

Average Daily Rate (ADR) Trend by Month in Vire Normandie

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Airbnb Seasonality Analysis & Trends in Vire Normandie (2025)

Peak Season (August, June, May)
  • Revenue averages $2,018 per month
  • Occupancy rates average 53.9%
  • Daily rates average $92
Shoulder Season
  • Revenue averages $1,419 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $94
Low Season (January, February, March)
  • Revenue drops to average $1,103 per month
  • Occupancy decreases to average 39.0%
  • Daily rates adjust to average $97

Seasonality Insights for Vire Normandie

  • The Airbnb seasonality in Vire Normandie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vire Normandie's highest earning potential, with monthly revenues capable of climbing to $2,263, occupancy reaching a high of 65.5%, and ADRs peaking at $100.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,001, occupancy could drop to 35.7%, and ADRs may adjust down to $90.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vire Normandie.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vire Normandie seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vire Normandie (2025)

Exploring the top neighborhoods for short-term rentals in Vire Normandie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vire Center
The bustling heart of Vire, known for its historic architecture and local markets. This area offers a blend of cultural and commercial activities, making it a vibrant spot for visitors.
Vire Museum, Jardin Public de Vire, Eglise Saint-Germain, Local Farmers Market, La Petite Cité de Caractère
Mont-Saint-Michel
Though a bit further out, Mont-Saint-Michel is an iconic destination in Normandy. Its stunning abbey and unique tidal island attract millions of tourists every year, perfect for Airbnb hosting.
Mont Saint Michel Abbey, La Grande Rue, The Tides, Musee Historique, La Merveille
Caen
A short drive from Vire, Caen is rich in history with its memorials and museums. It is a significant city in Normandy for tourists exploring WWII history and culture.
Caen Memorial Museum, Chateau de Caen, Abbaye aux Hommes, Abbaye aux Dames, Vaugueux district
Falaise
The birthplace of William the Conqueror, Falaise offers historical attractions and beautiful landscapes. It's great for history enthusiasts and nature lovers alike.
Falaise Castle, La Dévauderie, Coulée verte, Musee des Beaux-Arts, St. Gervais Church
Domfront
Known for its medieval town and picturesque scenery, Domfront offers a charming escape into history and nature, ideal for romantic getaways.
Domfront Castle, St. Julien Church, Les Jardins de la Mansardière, Hôtel de Ville, Viaduc de Domfront
Villedieu-les-Poêles
Famous for its bell-making and copper craftsmanship, this town provides unique artisanal experiences that appeal to tourists seeking local culture.
Les Ateliers du Cuivre, Museum of Bells, La Grande Rue, Jardin des Plantes, Eglise Saint-Vigor
Coutances
Known for its stunning cathedral and beautiful gardens, Coutances attracts visitors looking for history and tranquility in the Normandy countryside.
Coutances Cathedral, Jardins des Plantes, Musee Quesnoy, Le Parc de la Mairie, Eglise Saint-Pierre
Avranches
Famous for its historic manuscripts and its proximity to Mont-Saint-Michel, Avranches provides a great base for exploring the region.
Scriptorial d'Avranches, Avranches Botanical Garden, Eglise Notre-Dame-des-Marais, Musee d'Art et d'Histoire, Mont-Saint-Michel view points

Understanding Airbnb License Requirements & STR Laws in Vire Normandie (2025)

While Vire Normandie, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vire Normandie to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Vire Normandie (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vire Normandiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Résidence du Bois Chasson

Résidence du Bois Chasson

Entire Place • 6 bedrooms

$131,866
Revenue
55.4%
Occupancy
$649.22
Daily Rate
Apartment 12/pers downtown

Apartment 12/pers downtown

Entire Place • 4 bedrooms

$59,671
Revenue
63.6%
Occupancy
$266.08
Daily Rate
Gite au moulin du sot coin.

Gite au moulin du sot coin.

Entire Place • 4 bedrooms

$30,107
Revenue
79.0%
Occupancy
$167.13
Daily Rate
*New*
 3 bedrooms, 3 beds, 1 bathroom.

*New* 3 bedrooms, 3 beds, 1 bathroom.

Entire Place • 3 bedrooms

$27,985
Revenue
79.1%
Occupancy
$90.81
Daily Rate
Spacious apartment 4/6 pers near commerce at 1 bis

Spacious apartment 4/6 pers near commerce at 1 bis

Entire Place • 2 bedrooms

$26,375
Revenue
58.6%
Occupancy
$105.43
Daily Rate
Apartment 4-6/pers downtown

Apartment 4-6/pers downtown

Entire Place • 2 bedrooms

$23,800
Revenue
44.0%
Occupancy
$111.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vire Normandie (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vire Normandie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sylvie1$131,866594.98/5.0
Agathe5$123,5371404.93/5.0
Francoise1$30,107304.97/5.0
Sandrine1$27,985104.90/5.0
Lucha1$26,375164.88/5.0
Trev2$24,8001064.74/5.0
Nicola1$23,6401094.94/5.0
Brigitte2$21,7234634.89/5.0
Stéphanie1$21,672594.95/5.0
Cedric1$21,53845.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vire Normandie.

Dive Deeper: Advanced Vire Normandie STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vire Normandie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vire Normandie Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vire Normandie

  • The Vire Normandie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 67 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vire Normandie, House properties are the most common (55.2%), reflecting the local real estate landscape.
  • Houses represent a significant 55.2% portion, catering likely to families or larger groups.
  • Smaller segments like others, outdoor/unique, hotel/boutique (combined 13.5%) offer potential for unique stay experiences.

Vire Normandie Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vire Normandie

  • The dominant room capacity in Vire Normandie is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Vire Normandie, indicating a high concentration in these sizes.
  • A significant 25.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vire Normandie.

Vire Normandie Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vire Normandie

  • The most common guest capacity trend in Vire Normandie vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Vire Normandie STR market, accounting for 49.3% of listings.
  • 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vire Normandie.
  • On average, properties in Vire Normandie are equipped to host 3.9 guests.

Vire Normandie Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vire Normandie

  • The most common availability pattern in Vire Normandie falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Vire Normandie (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vire Normandie Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (46%)

1 Night

29 listings

46% of total

2 Nights (25.4%)

2 Nights

16 listings

25.4% of total

3 Nights (7.9%)

3 Nights

5 listings

7.9% of total

4-6 Nights (19%)

4-6 Nights

12 listings

19% of total

30+ Nights (1.6%)

30+ Nights

1 listings

1.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Vire Normandie is 1 Night, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.4%) of the Vire Normandie Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 46% of Vire Normandie hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vire Normandie.

Vire Normandie Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

20 listings

33.3% of total

Moderate (35%)

Moderate

21 listings

35% of total

Firm (15%)

Firm

9 listings

15% of total

Strict (16.7%)

Strict

10 listings

16.7% of total

Cancellation Policy Insights for Vire Normandie

  • The prevailing Airbnb cancellation policy trend in Vire Normandie is Moderate, used by 35% of listings.
  • There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35% market standard in Vire Normandie.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vire Normandie.

Vire Normandie STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vire Normandie

  • The overall average booking lead time for vacation rentals in Vire Normandie is 49 days.
  • Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Vire Normandie.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Vire Normandie averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vire Normandie (2025)

Amenity Prevalence

Amenity Insights for Vire Normandie

  • Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vire Normandie to stay competitive.

Vire Normandie Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vire Normandie

  • The typical guest profile for Airbnb in Vire Normandie consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 79.9% of guests.
  • Key international markets include France (79.9%) and United Kingdom (5.5%).
  • Top languages spoken are French (43.5%) followed by English (33.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Caen.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vire Normandie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Poterie-Cap-d'Antifer11$5,076$293.9555%
Bonneville-sur-Touques16$3,903$367.0040%
Luneray12$3,745$526.2442%
Saint-Étienne-la-Thillaye24$3,459$325.8942%
Cricquebœuf10$3,417$268.2946%
Caumont11$3,350$286.1749%
Coteaux-sur-Loire19$3,328$270.0041%
Moulins-le-Carbonnel11$3,213$320.8535%
Gonneville-en-Auge12$3,061$235.9040%
Villiers-sur-Loir10$2,967$216.5141%

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