Villers-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Villers-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Villers-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Villers-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 481 active listings.
Whether you're considering an Airbnb investment in Villers-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villers-sur-Mer Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villers-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villers-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Villers-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villers-sur-Mer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villers-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,095+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,950 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,131 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villers-sur-Mer
Villers-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villers-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villers-sur-Mer:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villers-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Villers-sur-Mer (2025)
Effective short term rental pricing strategy in Villers-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villers-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Villers-sur-Mer
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Airbnb Seasonality Analysis & Trends in Villers-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $2,475 per month
- Occupancy rates average 53.3%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,438 per month
- Occupancy maintains around 30.8%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $902 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $123
Seasonality Insights for Villers-sur-Mer
- The Airbnb seasonality in Villers-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villers-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,966, occupancy reaching a high of 69.4%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $862, occupancy could drop to 21.3%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villers-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villers-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villers-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Villers-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Villers-sur-Mer Beach | A beautiful beach area popular with tourists during the summer months, ideal for families and beach lovers. Access to sea activities and coastal dining. | Villers-sur-Mer Beach, Sea Walk, La Plage de Villers-sur-Mer, Restaurants along the beach, Water sports activities |
| Villers-sur-Mer Town Center | The charming town center offers a blend of local shops, markets, and restaurants, attracting visitors looking for a local experience and the Normandy culture. | Market Square, Local boutiques, Restaurants and cafés, Villers-sur-Mer Church, Local events and fairs |
| Marais Naturel | A unique natural park and ecological reserve that attracts nature lovers and bird watchers, offering a peaceful retreat from urban life. | Marais Naturel Park, Bird-watching trails, Walking paths, Flora and fauna observation |
| La Cambre | A quiet residential area that provides a tranquil atmosphere away from the tourist crowds, yet close enough to enjoy all of Villers-sur-Mer's attractions. | Local parks, Residential charm, Quiet streets, Proximity to beach |
| Cliffs of Villers | Famous for stunning views of the Normandy coastline, it appeals to photographers and nature enthusiasts, great for outdoor activities. | Cliffs viewpoint, Hiking trails, Natural beauty, Photography spots, Coastal views |
| Cultural Heritage Sites | Home to several historical sites and museums, attracting history buffs and tourists interested in the rich heritage of Normandy. | Musee de la Vie Normande, Historic monuments, Guided historical tours, Cultural events |
| Nearby Honfleur | A picturesque port town just a short drive away, popular with tourists for its historic architecture, art galleries, and vibrant harbor. | Old Port of Honfleur, Sainte-Catherine Church, Art galleries, Restaurants and shops |
| Deauville | A famous nearby resort town known for luxury and glamour, attracting visitors seeking a high-end beach experience. | Deauville Beach, Casino Barriere, Deauville market, Luxury boutiques, Promenade des Planches |
Understanding Airbnb License Requirements & STR Laws in Villers-sur-Mer (2025)
Yes, Villers-sur-Mer, Normandy, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villers-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 32% licensed listings)
Top Performing Airbnb Properties in Villers-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villers-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chez Clémence beautiful house with pool
Entire Place • 5 bedrooms
Rated villa 16 beds of 200 m² near beach
Entire Place • 5 bedrooms
Villers/sea beach/center - 11 people
Entire Place • 5 bedrooms
Villa Les Comores - Feet in the water
Entire Place • 4 bedrooms
Villa Villers-sur-Mer, plage et centre ville
Entire Place • 4 bedrooms
Breathtaking view house close to the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villers-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villers-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amandine | 13 | $223,054 | 455 | 4.87/5.0 |
| Jean-Baptiste | 3 | $207,475 | 66 | 4.83/5.0 |
| Céline | 16 | $146,601 | 365 | 4.77/5.0 |
| David | 2 | $128,689 | 29 | 4.92/5.0 |
| Virginie | 5 | $118,862 | 140 | 4.84/5.0 |
| Mypacome | 2 | $110,685 | 11 | 4.94/5.0 |
| Nora | 11 | $100,997 | 259 | 4.68/5.0 |
| Arnaud | 3 | $83,678 | 338 | 4.86/5.0 |
| Line | 2 | $80,798 | 181 | 4.33/5.0 |
| Julie | 7 | $80,762 | 736 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villers-sur-Mer.
Dive Deeper: Advanced Villers-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villers-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillers-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villers-sur-Mer
- The Villers-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 481 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villers-sur-Mer, Apartment/Condo properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.6%) offer potential for unique stay experiences.
Villers-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villers-sur-Mer
- The dominant room capacity in Villers-sur-Mer is 1 bedroom listings, making up 57.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Villers-sur-Mer, indicating a high concentration in these sizes.
- With over half the market (57.8%) consisting of studios or 1-bedroom units, Villers-sur-Mer is particularly well-suited for individuals or couples.
Villers-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villers-sur-Mer
- The most common guest capacity trend in Villers-sur-Mer vacation rentals is listings accommodating 4 guests (46.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Villers-sur-Mer STR market, accounting for 67.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villers-sur-Mer.
- On average, properties in Villers-sur-Mer are equipped to host 4.0 guests.
Villers-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villers-sur-Mer
- The most common availability pattern in Villers-sur-Mer falls within the 271-366 days range, representing 50.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Villers-sur-Mer (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villers-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
13.4% of total
2 Nights
239 listings
53.5% of total
3 Nights
28 listings
6.3% of total
4-6 Nights
41 listings
9.2% of total
7-29 Nights
18 listings
4% of total
30+ Nights
61 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Villers-sur-Mer is 2 Nights, adopted by 53.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.9%) of the Villers-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Villers-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.5% of Villers-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- A 2-night minimum appears standard (53.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villers-sur-Mer.
Villers-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
76 listings
17.4% of total
Moderate
144 listings
33% of total
Firm
94 listings
21.5% of total
Strict
122 listings
27.9% of total
Cancellation Policy Insights for Villers-sur-Mer
- The prevailing Airbnb cancellation policy trend in Villers-sur-Mer is Moderate, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (50.4%) and stricter (49.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33% market standard in Villers-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Villers-sur-Mer.
Villers-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villers-sur-Mer
- The overall average booking lead time for vacation rentals in Villers-sur-Mer is 43 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Villers-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Villers-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villers-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Villers-sur-Mer
- Essential amenities in Villers-sur-Mer that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villers-sur-Mer: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villers-sur-Mer to stay competitive.
Villers-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villers-sur-Mer
- The typical guest profile for Airbnb in Villers-sur-Mer consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.1% of guests.
- Key international markets include France (88.1%) and Germany (3%).
- Top languages spoken are French (45.5%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villers-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |