Vierville-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Vierville-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Vierville-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Vierville-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.

Whether you're considering an Airbnb investment in Vierville-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vierville-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vierville-sur-Mer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Vierville-sur-Mer.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,230
Typical annual income for an Airbnb listing in Vierville-sur-Mer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.6%
Slight decrease (-2.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Vierville-sur-Mer.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Vierville-sur-Mer.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vierville-sur-Mer (2025)

Understanding the monthly revenue variations for Airbnb listings in Vierville-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vierville-sur-Mer is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vierville-sur-Mer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,093 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,917 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $938, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vierville-sur-Mer

Vierville-sur-Mer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vierville-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vierville-sur-Mer:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vierville-sur-Mer

Average Daily Rate (ADR) Airbnb Trends in Vierville-sur-Mer (2025)

Effective short term rental pricing strategy in Vierville-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vierville-sur-Mer typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $122 per night.

Average Daily Rate (ADR) Trend by Month in Vierville-sur-Mer

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Airbnb Seasonality Analysis & Trends in Vierville-sur-Mer (2025)

Peak Season (July, June, August)
  • Revenue averages $3,942 per month
  • Occupancy rates average 57.9%
  • Daily rates average $194
Shoulder Season
  • Revenue averages $2,413 per month
  • Occupancy maintains around 36.5%
  • Daily rates hold near $181
Low Season (January, February, March)
  • Revenue drops to average $1,086 per month
  • Occupancy decreases to average 20.9%
  • Daily rates adjust to average $175

Seasonality Insights for Vierville-sur-Mer

  • The Airbnb seasonality in Vierville-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vierville-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $4,152, occupancy reaching a high of 62.4%, and ADRs peaking at $208.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $786, occupancy could drop to 17.9%, and ADRs may adjust down to $172.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vierville-sur-Mer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vierville-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vierville-sur-Mer (2025)

Exploring the top neighborhoods for short-term rentals in Vierville-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vierville-sur-Mer Beach
This area offers direct access to the stunning beach, making it a popular location for vacationers looking to relax by the sea and enjoy water activities.
Omaha Beach, D-Day Landing Museum, American Cemetery, Pointe du Hoc, La Maison de la Libération
Historical Center
The historical center of Vierville-sur-Mer is rich in history and charm, attracting tourists interested in World War II history and the Normandy landings.
Omaha Beach Memorial, Local Markets, Traditional Normandy architecture, Historical Tours, Nearby village attractions
Countryside Retreats
For those seeking a tranquil escape, the countryside around Vierville-sur-Mer offers beautiful landscapes and a rural experience, appealing to guests looking for peace and nature.
Normandy countryside, Biking trails, Local farms, Scenic picnics, Normandy cider houses
Cultural Sites
Vierville-sur-Mer is close to various cultural sites reflecting Normandy’s rich heritage, attracting visitors who are interested in the arts and local culture.
Normandy Impressionist Museum, Church of Saint-Laurent, Cultural festivals, Local artisan shops, Gastronomy tours
Adventure and Sports Area
For adventure seekers, this area offers activities such as water sports and hiking, appealing to the active traveler looking for experiences.
Kayaking at Omaha Beach, Hiking trails in the cliffs, Cycling routes, Surfing spots, Nature reserves
Family Friendly Locations
Family-friendly accommodations are crucial to attract families visiting the area. This includes activities and amenities suited for children.
Family-friendly beaches, Picnic areas, Playgrounds, Nearby theme parks, Farm visits
Luxury Rentals
Increasing demand for luxury stays can be met with upscale properties near the beach, providing comfort and exclusivity for discerning travelers.
Luxury beachfront properties, Gourmet dining nearby, Spa services, High-end shopping options, Private tours
Pet-friendly Areas
More travelers are looking for pet-friendly accommodations. Vierville-sur-Mer can cater to this market with properties that welcome pets.
Pet-friendly beaches, Dog parks, Outdoor cafés, Nearby hiking trails for pets, Pet supply stores

Understanding Airbnb License Requirements & STR Laws in Vierville-sur-Mer (2025)

With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Vierville-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vierville-sur-Mer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 14% licensed listings)

Top Performing Airbnb Properties in Vierville-sur-Mer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vierville-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Manoir de l 'Ormel - Omaha Beach with large garden

Manoir de l 'Ormel - Omaha Beach with large garden

Entire Place • 8 bedrooms

$113,023
Revenue
34.5%
Occupancy
$833.53
Daily Rate
OMAHA BEACH -LES HORTENSIAS - HOUSE ON THE BEACH

OMAHA BEACH -LES HORTENSIAS - HOUSE ON THE BEACH

Entire Place • 3 bedrooms

$65,795
Revenue
55.5%
Occupancy
$268.09
Daily Rate
Villa "Les Mouettes" Omaha Beach

Villa "Les Mouettes" Omaha Beach

Entire Place • 5 bedrooms

$62,263
Revenue
73.5%
Occupancy
$233.44
Daily Rate
Maison au coeur d 'Omaha Beach

Maison au coeur d 'Omaha Beach

Entire Place • 5 bedrooms

$38,430
Revenue
29.6%
Occupancy
$244.02
Daily Rate
SEASIDE HOME - Normandy

SEASIDE HOME - Normandy

Entire Place • 2 bedrooms

$36,417
Revenue
49.1%
Occupancy
$205.84
Daily Rate
Grand Villa Hardelay, Beach Front,  Normandy

Grand Villa Hardelay, Beach Front, Normandy

Entire Place • 6 bedrooms

$36,265
Revenue
41.2%
Occupancy
$483.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vierville-sur-Mer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vierville-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Gwenael1$113,023214.95/5.0
Eric5$109,9423944.60/5.0
Arnaud1$65,795624.74/5.0
Claire & Yoann1$62,2631605.00/5.0
Beatrice4$59,6081564.60/5.0
Yuliia5$51,0551074.70/5.0
Alice3$40,885603.25/5.0
Samuel1$38,43054.60/5.0
FinnHus1$36,4172144.87/5.0
Kathy1$36,26574.14/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vierville-sur-Mer.

Dive Deeper: Advanced Vierville-sur-Mer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vierville-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vierville-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vierville-sur-Mer

  • The Vierville-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vierville-sur-Mer, House properties are the most common (56.8%), reflecting the local real estate landscape.
  • Houses represent a significant 56.8% portion, catering likely to families or larger groups.
  • The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Vierville-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vierville-sur-Mer

  • The dominant room capacity in Vierville-sur-Mer is 2 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 62.1% of the active Airbnb listings in Vierville-sur-Mer, indicating a high concentration in these sizes.
  • A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vierville-sur-Mer.

Vierville-sur-Mer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vierville-sur-Mer

  • The most common guest capacity trend in Vierville-sur-Mer vacation rentals is listings accommodating 8+ guests (27%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Vierville-sur-Mer STR market, accounting for 54.0% of listings.
  • 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vierville-sur-Mer.
  • On average, properties in Vierville-sur-Mer are equipped to host 5.6 guests.

Vierville-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vierville-sur-Mer

  • The most common availability pattern in Vierville-sur-Mer falls within the 181-270 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Vierville-sur-Mer (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vierville-sur-Mer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.4%)

1 Night

7 listings

19.4% of total

2 Nights (22.2%)

2 Nights

8 listings

22.2% of total

3 Nights (13.9%)

3 Nights

5 listings

13.9% of total

4-6 Nights (25%)

4-6 Nights

9 listings

25% of total

30+ Nights (19.4%)

30+ Nights

7 listings

19.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Vierville-sur-Mer is 4-6 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.4%) caters to monthly stays (30+ nights) in Vierville-sur-Mer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 25% of Vierville-sur-Mer hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vierville-sur-Mer.

Vierville-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.2%)

Flexible

5 listings

15.2% of total

Moderate (36.4%)

Moderate

12 listings

36.4% of total

Firm (6.1%)

Firm

2 listings

6.1% of total

Strict (42.4%)

Strict

14 listings

42.4% of total

Cancellation Policy Insights for Vierville-sur-Mer

  • The prevailing Airbnb cancellation policy trend in Vierville-sur-Mer is Strict, used by 42.4% of listings.
  • There's a relatively balanced mix between guest-friendly (51.6%) and stricter (48.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.4% market standard in Vierville-sur-Mer.
  • With 42.4% using Strict terms, this is a viable option in Vierville-sur-Mer, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vierville-sur-Mer.

Vierville-sur-Mer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vierville-sur-Mer

  • The overall average booking lead time for vacation rentals in Vierville-sur-Mer is 72 days.
  • Guests book furthest in advance for stays during June (average 128 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (119 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Vierville-sur-Mer.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 119 days) to capture early planners.
  • Monitor your own booking lead times against these Vierville-sur-Mer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vierville-sur-Mer (2025)

Amenity Prevalence

Amenity Insights for Vierville-sur-Mer

  • Essential amenities in Vierville-sur-Mer that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vierville-sur-Mer: TV, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vierville-sur-Mer to stay competitive.

Vierville-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vierville-sur-Mer

  • The typical guest profile for Airbnb in Vierville-sur-Mer consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 41.2% of guests.
  • Key international markets include France (41.2%) and United States (27.5%).
  • Top languages spoken are English (47.5%) followed by French (27.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vierville-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Poterie-Cap-d'Antifer11$5,076$293.9555%
Nettlestone26$3,980$391.9942%
Bonneville-sur-Touques16$3,903$367.0040%
Luneray12$3,745$526.2442%
Furzehill12$3,537$256.3247%
Shorwell28$3,511$283.0845%
St Ives15$3,509$243.5646%
Roedean47$3,494$257.0947%
Saint-Étienne-la-Thillaye24$3,459$325.8942%
Cricquebœuf10$3,417$268.2946%

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