Varaville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Varaville in 2025? Explore comprehensive Airbnb analytics for Varaville, Normandy, France to uncover income potential. This 2025 STR market report for Varaville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in Varaville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varaville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varaville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varaville (2025)
Understanding the monthly revenue variations for Airbnb listings in Varaville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varaville is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varaville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,258+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,833 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,715 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $803, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varaville
Varaville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varaville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varaville:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varaville
Average Daily Rate (ADR) Airbnb Trends in Varaville (2025)
Effective short term rental pricing strategy in Varaville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varaville typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Varaville
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Airbnb Seasonality Analysis & Trends in Varaville (2025)
Peak Season (August, July, June)
- Revenue averages $3,480 per month
- Occupancy rates average 60.3%
- Daily rates average $172
Shoulder Season
- Revenue averages $1,871 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,073 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $165
Seasonality Insights for Varaville
- The Airbnb seasonality in Varaville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varaville's highest earning potential, with monthly revenues capable of climbing to $4,023, occupancy reaching a high of 75.6%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $984, occupancy could drop to 18.4%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varaville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varaville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varaville (2025)
Exploring the top neighborhoods for short-term rentals in Varaville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Varaville | A beautiful beach location perfect for summer vacations, offering scenic views and water activities. Attracts families and beach lovers looking for a relaxing getaway. | Varaville Beach, Promenade de Varaville, Cavalcalade, Cycling paths, Local restaurants |
| Cabourg | A charming coastal town known for its elegant architecture and spa facilities. Ideal for couples and visitors seeking a romantic atmosphere and historical sites. | Cabourg Beach, Grand Hotel Cabourg, Cabourg Miniature, Casino de Cabourg, Musee du Patrimoine |
| Houlgate | A picturesque seaside resort that offers a tranquil environment and stunning coastal views. Popular for family vacations and outdoor activities. | Houlgate Beach, Houlgate Golf Course, Promenade Marcel Proust, Lighthouse of Houlgate, Local markets |
| Dives-sur-Mer | Known for its historical significance and proximity to the sea. Attracts history enthusiasts and families looking for cultural experiences. | Port de Dives, Villers-sur-Mer, La Ferme de Billy, Local caves, Historic buildings |
| Deauville | An upscale resort town known for its luxury and cultural events. Great for high-end travelers looking for film festivals and horse racing. | Deauville Beach, Deauville Casino, Les Planches, Deauville International Centre, Promenade des Planches |
| Trouville-sur-Mer | A lively fishing port with a vibrant market and beautiful beaches. Appeals to tourists looking for a lively atmosphere with fresh seafood. | Trouville Beach, Trouville Market, Promenade de la Plage, Local seafood restaurants, Cultural festivals |
| Luc-sur-Mer | A family-friendly destination known for its low-key beach vibe and children's activities. Ideal for summer family vacations. | Luc-sur-Mer Beach, Aquarium de la Roche Saint-Louis, Children's playgrounds, Cycling excursions, Local bakeries |
| Asnelles | A peaceful village located near the D-Day beaches, attracting history buffs and those seeking a quiet retreat near historical sites. | Asnelles Beach, Gold Beach, Arromanches 360 Circular Cinema, D-Day Museum, Cycling paths |
Understanding Airbnb License Requirements & STR Laws in Varaville (2025)
While Varaville, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varaville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Varaville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varavillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4mn from the sea Cabourg cottage 16p fireplace, ping pong
Entire Place • 6 bedrooms
Normandy, close beach, sleeps 10.
Entire Place • 5 bedrooms
Old beachfront presbytery
Entire Place • 4 bedrooms
New house 200m from the beach
Entire Place • 3 bedrooms
The Tide Cabin
Entire Place • 1 bedroom
Charming house with garden and terrace
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varaville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varaville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathalie | 1 | $79,222 | 11 | 5.00/5.0 |
| Céline | 2 | $71,145 | 822 | 4.95/5.0 |
| Caroline | 1 | $46,471 | 7 | 5.00/5.0 |
| Christelle | 1 | $44,989 | 70 | 4.99/5.0 |
| Anita | 1 | $43,588 | 36 | 4.97/5.0 |
| Hugues | 3 | $37,369 | 21 | 1.65/5.0 |
| Host #454861540 | 1 | $36,846 | 9 | 5.00/5.0 |
| Nathalie | 1 | $35,600 | 61 | 4.82/5.0 |
| Clémentine | 1 | $35,448 | 88 | 4.91/5.0 |
| Angéline | 1 | $33,956 | 185 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varaville.
Dive Deeper: Advanced Varaville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varaville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVaraville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varaville
- The Varaville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varaville, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.
Varaville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varaville
- The dominant room capacity in Varaville is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Varaville, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varaville.
Varaville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varaville
- The most common guest capacity trend in Varaville vacation rentals is listings accommodating 4 guests (23.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Varaville STR market, accounting for 46.3% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varaville.
- On average, properties in Varaville are equipped to host 5.0 guests.
Varaville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varaville
- The most common availability pattern in Varaville falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varaville (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varaville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
11.7% of total
2 Nights
26 listings
43.3% of total
3 Nights
4 listings
6.7% of total
4-6 Nights
10 listings
16.7% of total
7-29 Nights
5 listings
8.3% of total
30+ Nights
8 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Varaville is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Varaville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.3% of Varaville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- A 2-night minimum appears standard (43.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varaville.
Varaville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.7% of total
Flexible
13 listings
22.4% of total
Moderate
18 listings
31% of total
Firm
11 listings
19% of total
Strict
15 listings
25.9% of total
Cancellation Policy Insights for Varaville
- The prevailing Airbnb cancellation policy trend in Varaville is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Varaville.
- Regularly review your cancellation policy against competitors and market demand shifts in Varaville.
Varaville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varaville
- The overall average booking lead time for vacation rentals in Varaville is 55 days.
- Guests book furthest in advance for stays during June (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Varaville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Varaville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varaville (2025)
Amenity Prevalence
Amenity Insights for Varaville
- Essential amenities in Varaville that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varaville: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varaville to stay competitive.
Varaville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varaville
- The typical guest profile for Airbnb in Varaville consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.4% of guests.
- Key international markets include France (80.4%) and United Kingdom (4.2%).
- Top languages spoken are French (43%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varaville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |