Valognes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Valognes in 2025? Explore comprehensive Airbnb analytics for Valognes, Normandy, France to uncover income potential. This 2025 STR market report for Valognes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Valognes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Valognes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Valognes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Valognes (2025)
Understanding the monthly revenue variations for Airbnb listings in Valognes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valognes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valognes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,058+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,766 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $569, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Valognes
Valognes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Valognes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valognes:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Valognes
Average Daily Rate (ADR) Airbnb Trends in Valognes (2025)
Effective short term rental pricing strategy in Valognes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valognes typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Valognes
Get Live Valognes Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Valognes (2025)
Peak Season (August, July, June)
- Revenue averages $2,464 per month
- Occupancy rates average 52.1%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,732 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $138
Low Season (February, March, October)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $135
Seasonality Insights for Valognes
- The Airbnb seasonality in Valognes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Valognes's highest earning potential, with monthly revenues capable of climbing to $3,025, occupancy reaching a high of 65.4%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $862, occupancy could drop to 29.9%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valognes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Valognes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Valognes (2025)
Exploring the top neighborhoods for short-term rentals in Valognes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Valognes, featuring charming streets and close proximity to local markets and shops. Ideal for tourists wanting to explore the local culture and history. | Valognes Market, St. John the Baptist Church, Musee du Chocolat, Les Jardins de Valognes |
| Historical District | Rich in history and character, this area is great for those interested in historical architecture and local French heritage. It's popular among tourists seeking an authentic experience. | Valognes Heritage Houses, The Chateau de Valognes, Church of Saint-Jean-Baptiste |
| Countryside Retreats | Nestled in the beautiful Normandy countryside, this area is perfect for nature lovers looking to escape into tranquility and explore the rural landscape. | Normandy countryside trails, Local cider farms, Historic battlefields |
| Coastal Access | This area provides easy access to the stunning Normandy coast, offering scenic views and a range of water activities. Ideal for beach lovers and outdoor enthusiasts. | Plages de Colleville, Sea kayaking, Coastal hiking trails |
| Culinary Delights | Known for its rich culinary scene, this area attracts foodies wanting to enjoy local specialties and gourmet dining experiences. | Local bistros, Farmers' markets, Culinary workshops |
| Family-Friendly Area | A welcoming and safe neighborhood ideal for families, offering parks and recreational activities. Popular with tourists traveling with children. | Parks and playgrounds, Family-friendly restaurants, Local festivals |
| Art and Culture Hub | A vibrant area showcasing local art and culture, appealing to those interested in creative experiences and events. | Art galleries, Cultural festivals, Local art markets |
| Historical Monument Area | Close to various historical monuments and sites, making it attractive for history enthusiasts visiting Valognes. | Monument aux Morts, Château de Œuvre |
Understanding Airbnb License Requirements & STR Laws in Valognes (2025)
While Valognes, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Valognes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Valognes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Valognesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Manor House near dday beaches up to 22 people
Entire Place • 11 bedrooms
Group lodge with year-round heated pool
Entire Place • 6 bedrooms
Chateau near d-day beaches Normandy Cherbourg
Entire Place • 8 bedrooms
Listening if it rains quiet family home
Entire Place • 8 bedrooms
Trigalle Stable with Private SPA
Entire Place • 1 bedroom
Gîte La Boulangerie with private indoor SPA
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Valognes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Valognes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric Ou Corinne | 5 | $297,896 | 38 | 4.88/5.0 |
| Muriel | 7 | $149,952 | 335 | 4.98/5.0 |
| Marion | 1 | $69,885 | 47 | 4.77/5.0 |
| Marie Et Julien | 5 | $58,440 | 203 | 4.44/5.0 |
| Catherine | 1 | $39,313 | 68 | 4.78/5.0 |
| Julien | 4 | $39,173 | 380 | 4.79/5.0 |
| Mathilde | 1 | $26,826 | 30 | 4.93/5.0 |
| Catherine | 1 | $21,232 | 11 | 5.00/5.0 |
| Host #459699597 | 3 | $18,783 | 17 | 4.78/5.0 |
| Laetitia | 1 | $18,242 | 13 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valognes.
Dive Deeper: Advanced Valognes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valognes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsValognes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Valognes
- The Valognes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Valognes, House properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 60.3% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Valognes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Valognes
- The dominant room capacity in Valognes is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Valognes, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Valognes.
Valognes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Valognes
- The most common guest capacity trend in Valognes vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Valognes STR market, accounting for 64.7% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valognes.
- On average, properties in Valognes are equipped to host 3.8 guests.
Valognes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Valognes
- The most common availability pattern in Valognes falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Valognes (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Valognes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
39.7% of total
2 Nights
25 listings
36.8% of total
3 Nights
6 listings
8.8% of total
4-6 Nights
1 listings
1.5% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
7 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Valognes is 1 Night, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Valognes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Valognes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.7% of Valognes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valognes.
Valognes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.6% of total
Flexible
23 listings
36.5% of total
Moderate
13 listings
20.6% of total
Firm
14 listings
22.2% of total
Strict
12 listings
19% of total
Cancellation Policy Insights for Valognes
- The prevailing Airbnb cancellation policy trend in Valognes is Flexible, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.5% market standard in Valognes.
- Regularly review your cancellation policy against competitors and market demand shifts in Valognes.
Valognes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Valognes
- The overall average booking lead time for vacation rentals in Valognes is 71 days.
- Guests book furthest in advance for stays during June (average 157 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Valognes.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Valognes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Valognes (2025)
Amenity Prevalence
Amenity Insights for Valognes
- Essential amenities in Valognes that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Valognes: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Valognes to stay competitive.
Valognes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Valognes
- The typical guest profile for Airbnb in Valognes consists of primarily domestic travelers (81%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.3% of guests.
- Key international markets include France (81.3%) and United Kingdom (4.3%).
- Top languages spoken are French (45.6%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Châteaugiron.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Valognes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Osmington | 32 | $4,097 | $279.33 | 55% |
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Crossways | 37 | $3,903 | $460.52 | 33% |
| West Lulworth | 59 | $3,559 | $262.94 | 50% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |